The Ghost Howls

MARCH 21, 2021

As it had promised on my blog last year , its cool Nreal Light AR glasses have finally arrived in Europe. It’s good to see this cool product finally arriving in Europe, not anymore as a devkit, but as a full-fledged product. Learn more (XR Collaboration) Learn more (Unity College). Nreal Light is on sale in Germany. Some XR fun.

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Sony Controllers AR Haptic 417

The Ghost Howls

FEBRUARY 14, 2022

PSVR 2, Apple XR visor) and games, will be fundamental to understand its evolution and its potential. A leaked image from the Oculus team shows that the company is working to implement body tracking inside the Oculus Unity SDK. References to Apple RealityOS have been leaked. Leaks about Apple are intensifying over the weeks.

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Virtual Reality Haptic Microsoft Apple 291

The Ghost Howls

OCTOBER 17, 2022

By the way, today I travel to Lisbon to attend AWE Europe, where I will be the moderator of a panel about sustainability in XR and Web3. Apple MR headset may feature iris detection and legs tracking. A new week, a new set of rumors about the Apple headset. Ahah I love the nonsense of the rumors about Apple! Upload VR).

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Apple Hand tracking Microsoft Ukraine 381

AR Insider

MAY 17, 2021

This week, the Epic/Apple saga continues, HTC doubles down on enterprise AR Niantic enters the AR platform race, and Spatial leans in to NFTs. Let’s dive in… Apple – Epic Smackdown, part deux. As the trial drags on, Epic’s case against Apple may be losing its edge. W elcome back to Spatial Beats.

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HTC Apple North America New York City 215

The Ghost Howls

DECEMBER 23, 2019

Some months ago, we all read that letter where Zuckerberg claimed wanting to get complete control of the hardware and software stack so that Facebook shouldn’t depend on external companies, like Google or Apple for the SO, or phone manufacturers for the hardware. Unity releases the XR Interaction Toolkit. I hate this.

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Oculus Hand tracking AR Unity 207

The Ghost Howls

JANUARY 10, 2022

New rumors on Apple and Meta devices. I know it may sound weird to you, but we have new rumors on Apple headsets and also about the future Meta Project Cambria and Quest 3. Regarding Apple, the super-reliable analysts have stated that the headset may feature three displays because just two are for losers. Other relevant news.

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Apple Simulation Las Vegas Haptic 304

The Ghost Howls

AUGUST 29, 2022

Next year sounds already to be very interesting, with the expected release of PSVR 2 and maybe also of the Apple headset…. Two interesting experiments from Shopify and Unity. The concept is pretty cool and you have to give it a look; Greg Madison from Unity has made a cool experiment with Shape XR. Join me at AWE Europe!

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Sony China Europe Ukraine 442

The Ghost Howls

JANUARY 15, 2024

I picked Unity as the game engine because it is one of the best ones out there, I’m good at using it, it has a great community that can support you in case of issues, and it is also the first engine to be compatible with XR headsets when they’re out: Apple itself talked about Unity during the announcement of the Vision Pro.

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Unity Machine Learning Architecture Software 457

The Ghost Howls

FEBRUARY 17, 2020

Apple now lets add you add “buy” button to AR Quick Look. A piece of simple news, but a very important one, has hit the AR industry this week: Apple now lets companies add custom buttons (usually the “Buy” one) to AR Quick Look. More info (Acer ConceptD OJO canceled) More info (Acer still interested in exploring XR).

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Magic Leap San Francisco AR Sony 212

The Ghost Howls

JANUARY 22, 2021

Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Phone AR will be always more popular.

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Augmented Reality Magic Leap AR Apple 475

The Ghost Howls

SEPTEMBER 27, 2022

Pico 4 is going to launch initially only in selected countries in Europe and Asia , so Meta can keep its leadership in the US, but the situation may change fast, so it’s better for Meta to tease a Quest 3 pretty soon. It has just announced that it will release a new tool to create virtual worlds for the platform based on Unity.

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Magic Leap Unity Machine Learning Video 492

The Ghost Howls

MAY 30, 2022

Pico launches Neo 3 Link in Europe. More info (Pico Neo 3 Link now available in Europe) More info (Pico Neo 3 Link launched at Laval Virtual). Apple may unveil RealityOS at WWDC. At the upcoming WWDC, Apple may unveil its operating system for XR glasses, dubbed RealityOS. Other relevant news. Image by Pico).

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Magic Leap Virtual World Ukraine Augmented Reality 297

The Ghost Howls

MARCH 2, 2020

Is this really what Apple wants? (Thanks Robert Scoble for this news!). XR Europe will be awesome! This is one of the weirdest rag-doll experiments in Unity. This is a very fascinating hypothesis, but honestly, I don’t know if I believe it. Developers continue to have fun with Oculus Quest hands tracking! Learn more.

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Hand tracking AR Oculus HTC 231

ARPost

JUNE 17, 2021

The company PhotonLens was announced in November of 2020 to bring consumer AR to the world, specifically the Americas and Europe. President and Co-founder, Lisa Pan, similarly commented that too many people are waiting for an AR hardware offering from a giant like Apple or Facebook. More on Software and Content.

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AR Hardware Controllers Europe 275

The Ghost Howls

MARCH 1, 2021

Unity support for OpenXR is still in early beta , and so it’s not reliable yet to develop an OpenXR-compliant application in Unity. We Unity developers have still to use the current Unity tools that make us develop once, but then build for every different platform (like the ones I describe in this article ).

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Sony Oculus Unity AR 366

The Ghost Howls

MARCH 26, 2018

If this may interest to you, here you are the link for the form to be filled (note: I’ve provided you the link for Europe… if you’re from UK, just substitute “eu” with “uk” in the address; if you are from US, use “us”, etc…). Vive Trackers 2.0 now on sale.

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AR Magic Leap Oculus Virtual Reality 161

VeeR VR

DECEMBER 6, 2017

AWE also has events in Europe and Asia. These event brings together a mix of CEOs, CTOs, designers, developers, creative agencies, futurists, analysts, investors, and top press in a fantastic opportunity to learn, inspire, partner, and experience first hand the most exciting industry of our times.

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Conference San Jose San Francisco AR 27

XR for Business Podcast

JULY 28, 2020

We started working really early on with the DK-1 from Kickstarter, testing, playing around with Unity, seeing what we could do, up to now where we're easily 200+ commercially funded, brand funded XR experiences. We've been working with Ford in Europe for a handful of years now. I'm a cyclist. I'm also a driver as well.

Technology 78

Technology Guinea 360 Video Tools 78

XR for Business Podcast

JULY 28, 2020

We started working really early on with the DK-1 from Kickstarter, testing, playing around with Unity, seeing what we could do, up to now where we're easily 200+ commercially funded, brand funded XR experiences. We've been working with Ford in Europe for a handful of years now. I'm a cyclist. I'm also a driver as well.

Technology 78

Technology Guinea 360 Video Tools 78

XR for Business Podcast

JULY 28, 2020

We started working really early on with the DK-1 from Kickstarter, testing, playing around with Unity, seeing what we could do, up to now where we're easily 200+ commercially funded, brand funded XR experiences. We've been working with Ford in Europe for a handful of years now. I'm a cyclist. I'm also a driver as well.

Technology 60

Technology Guinea 360 Video Tools 60

XR for Business Podcast

OCTOBER 2, 2019

He did not stay in research for long, because he founded a startup and then raised $200,000 and it fails — we’ll get into that — but he worked at a company called Innogy, the largest energy utility company in Europe. We still are launching our Unity SDK, which is, again, a challenge. So this actually happened.

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AR Augmented Reality Technology Google 78

XR for Business Podcast

OCTOBER 2, 2019

He did not stay in research for long, because he founded a startup and then raised $200,000 and it fails — we’ll get into that — but he worked at a company called Innogy, the largest energy utility company in Europe. We still are launching our Unity SDK, which is, again, a challenge. So this actually happened.

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AR Augmented Reality Technology Google 78

XR for Business Podcast

OCTOBER 2, 2019

He did not stay in research for long, because he founded a startup and then raised $200,000 and it fails -- we'll get into that -- but he worked at a company called Innogy, the largest energy utility company in Europe. We still are launching our Unity SDK, which is, again, a challenge. My guess is Apple or Google should acquire you.

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AR Augmented Reality Technology Google 60

XR Today - Mixed Reality tag

MAY 24, 2023

Dozens are working with the XR Association, and dozens more are working with the XR4ALL initiative across Europe. Imagine an internet where only Apple computers can connect to the web. Unity has also joined in on the industrial metaverse to deliver tangible results. This has triggered immense demand among telecoms.

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Industry Technology Microsoft Tools 139

XR for Business Podcast

SEPTEMBER 25, 2019

Might think about things like GDPR we have in Europe, which you do not have. Dirk: That’s like the Apple strategy, right? Oh, I need 10 people with Unity skills. But it is like that, coming back to what we what we discussed earlier; you need to have that Netflix and Apple experience to have a good work result.

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AR Machine Learning Augmented Reality Technology 78

XR for Business Podcast

SEPTEMBER 25, 2019

Might think about things like GDPR we have in Europe, which you do not have. Dirk: That’s like the Apple strategy, right? Oh, I need 10 people with Unity skills. But it is like that, coming back to what we what we discussed earlier; you need to have that Netflix and Apple experience to have a good work result.

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AR Machine Learning Augmented Reality Technology 78

The Ghost Howls

OCTOBER 24, 2022

I just got back from Lisbon, where I attended AWE Europe. Apple headset will not be focused on gaming. A new report seems to suggest that the upcoming Apple headset won’t be focused on gaming at all. In fact, at launch, it won’t even be possible to create Unity content for it. Other relevant news.

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China Unity Apple Ukraine 454

XR for Business Podcast

SEPTEMBER 25, 2019

Might think about things like GDPR we have in Europe, which you do not have. Dirk: That's like the Apple strategy, right? Oh, I need 10 people with Unity skills. But it is like that, coming back to what we what we discussed earlier; you need to have that Netflix and Apple experience to have a good work result.

AR 60

AR Machine Learning Augmented Reality Technology 60

The Ghost Howls

MARCH 10, 2024

All the elusive XR analysts have almost guessed nothing, and they were not even able to predict the launch of the Apple Vision Pro until the date got pretty close. It’s the same with Apple ARKit, which took everyone by surprise and led to the democratization of AR on smartphones. licensing).

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Trends Technology AR Apple 372

XR for Business Podcast

DECEMBER 10, 2019

And I would think that Facebook, Snapchat, maybe Apple, those the main ones. In terms of who’s on the flip side of that marketplace, actually– we’re about to launch our first SDK and that’s– we think of it much more at a Unity level, than necessarily as an Apple or a Google level. Dominic: Oh, yeah.

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Real Estate AR Magic Leap Brazil 78

XR for Business Podcast

DECEMBER 10, 2019

And I would think that Facebook, Snapchat, maybe Apple, those the main ones. In terms of who’s on the flip side of that marketplace, actually– we’re about to launch our first SDK and that’s– we think of it much more at a Unity level, than necessarily as an Apple or a Google level. Dominic: Oh, yeah.

Real Estate 78

Real Estate AR Magic Leap Brazil 78

XR for Business Podcast

JULY 12, 2019

The one thing that created that image now, in the streets, that I would have expected like XR to do; it’s those air pods from Apple. A big company like Apple, Google, really pushing the thing out and saying, “this is what it’s going to be,” and then making it part of everyday life. I thought that was amazing.

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Automotive Magic Leap Course Industry 78

XR for Business Podcast

JULY 12, 2019

The one thing that created that image now, in the streets, that I would have expected like XR to do; it’s those air pods from Apple. A big company like Apple, Google, really pushing the thing out and saying, “this is what it’s going to be,” and then making it part of everyday life. I thought that was amazing.

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Automotive Magic Leap Course Industry 78

The Ghost Howls

SEPTEMBER 24, 2019

Then what I do is I turn Unity off, I can turn the game off and I let them sit there for a second, they’re like “this is great, it’s great” but by the way the game isn’t actually running right now… that’s just the last image that went up to the headset …and people’s minds that know this technology explode.

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AR Augmented Reality Magic Leap Gaming 327

XR for Business Podcast

APRIL 21, 2020

Apple featured it a whole bunch of times. So a company like a Macy's or a large retailer in Europe. We've been working with Unity's Reflect team. Alan: It's interesting you say that, because everybody in the world was moving towards glTF, until Apple said, "Oh yeah, we got our own one!" Does it come from CAD?

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Gaming Magic Leap Industry Retail 78

XR for Business Podcast

APRIL 21, 2020

Apple featured it a whole bunch of times. So a company like a Macy's or a large retailer in Europe. We've been working with Unity's Reflect team. Alan: It's interesting you say that, because everybody in the world was moving towards glTF, until Apple said, "Oh yeah, we got our own one!". Does it come from CAD?

Gaming 78

Gaming Magic Leap Industry Retail 78

XR for Business Podcast

DECEMBER 10, 2019

And I would think that Facebook, Snapchat, maybe Apple, those the main ones. In terms of who's on the flip side of that marketplace, actually-- we're about to launch our first SDK and that's-- we think of it much more at a Unity level, than necessarily as an Apple or a Google level. But you also need to get the AR platforms.

Real Estate 60

Real Estate AR Magic Leap Brazil 60