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Pico Reportedly Cancels Quest Competitor to Instead Take on Apple Vision Pro

Road to VR

According to a report from The Information , ByteDance subsidiary Pico Interactive is pulling the release of its next consumer-focused standalone headset in effort to no longer compete directly with Meta Quest, instead positioning its next device to compete with Apple’s $3,500 Vision Pro mixed reality headset.

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Big XR News from NVIDIA GTC, Apple, LG, and HTC VIVE

XR Today - Mixed Reality tag

Huang also announced that NVIDIA’s Omniverse is now available on Apple’s Vision Pro. WebXR Debuts on Vision Pro Speaking on Apple Vision Pro, the device introduced support for WebXR browser-based Safari immersive applications, following a series of hurdles in bringing the platform’s support to the device.

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Medical “Veyond Metaverse” Lands on Apple Vision Pro

XR Today - Augmented Reality tag

It appears that innovative digital healthcare solution providers are taking note of the recently released Apple Vision Pro. The Apple Vision Pro is becoming a hotbed for healthcare solutions; this should be no surprise. Osso VR has recently launched its Healthcare XR training service for the Apple Vision Pro.

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Report: HTC to Merge VR and Smartphone Divisions as President of Smartphones Resigns

Road to VR

Chialin Chang, HTC’s President of Smartphone and Connected Devices Business, has made his resignation official, reportedly bringing with it a melding of the company’s smartphone and VR divisions—a move that possibly points to the HTC putting greater focus on VR in the face of the company’s waning smartphone business.

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Apple Competitor Xreal to Reach 200,000 Shipments

XR Today - Augmented Reality tag

Moreover, of those StreetBees questioned, 40 percent do not intend to purchase Apple’s device. A key factor in potential success for Xreal and other competitors like Meta and HTC VIVE, as a cheaper device may sway audiences into immersive technology now that Apple has re-entered XR into the mainstream.

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Meta and the next 24 months crucial for its leadership

The Ghost Howls

In the case of VR, we all remember the competition between HTC and Oculus in 2016, with HTC clearly winning the market until Oculus used Facebook’s money to slash the price of the Rift around 2017. Render of the possible upcoming Apple device (Image by Antonio DeRosa). No one can compete now.

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Oculus Rift to Hit Stores in Europe and Canada from September 20th

Road to VR

Soon you’ll be able to walk into a regular store in Europe and Canada and pick up an Oculus Rift headset, according to a tweet from the company’s CEO Brendan Iribe. Rift hits retail in Europe and Canada Sept 20, in-store Touch demos begin in October. pic.twitter.com/dJxx8rFsyY.

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