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Meta Wants to Beat Google at its Own Game with Horizon OS

Road to VR

This puts Meta in an entirely new position as a platform holder, as it now seems the company is trying to beat Google at its own game. Apple vs. Microsoft. Apple vs. Google. And you know what, it just might win. It’s a tale as old as time.

Google 202
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Analysis: Meta opens up its walled garden to become the Android of XR

The Ghost Howls

Zuck’s genius move before Google I/O I was kinda shocked reading this piece of news, but I was also quite happy because I’m all in for open platforms, and seeing finally Meta breaking the walls of its walled garden is for me a good thing. And with the operating system comes also Meta’s store.

Google 457
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The XR Week Peek (2023.11.14): Quest Lite is coming to China, Samsung XR headset expected for 2024, and more!

The Ghost Howls

According to the Korean outlet JoongAng (which we all read every day), Samsung headset is codenamed “Infinite” and will be announced at a Samsung Unpacked event happening in the second half of 2024. But this headset looks to me arriving a bit too late and already chasing the Vision Pro, so probably Apple will win the first round.

China 332
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Trends and predictions for XR in 2024

The Ghost Howls

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

Trends 416
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Editorial: This VR cycle may take more time than expected

The Ghost Howls

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. They are Apple AR glasses!” I have this impression for a few reasons.

Apple 394
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The XR Week Peek (2023.05.23): Leaks and rumors about Apple headset intensify, VRChat to launch Creator Economy, and more!

The Ghost Howls

Since there is the possibility that Apple announces its headset soon, all the companies are rushing to announce what they have in the pipeline before the big day. Most likely that will be the name of its operating system The headset should be launched at WWDC according to all the most relevant Apple analysts. It’s been a strange week.

Apple 301
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Will these High-End VR Headsets Shift the Market?

XR Today - Virtual Reality

The firm plans to debut the Light device in May 2024 and the Super headset in Q4 this year, just as other major vendors like LG and Samsung are looking to enter the headset market. Apple only debuted the Vision Pro in US markets – with more regions to come – with a productivity and workplace-focused approach.