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The AR Space Race, Part VII: Microsoft

AR Insider

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. continuing here with Microsoft.

Microsoft 252
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Who’s Waging the Wearables Wars? Part III: Google

AR Insider

For example, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration in the near term. After examining Amazon and Microsoft , it’s time to zero in on Google. For Google that of course means search. In fact, Apple’s Achilles heel for AirPods is the famously inept Siri.

Wearables 315
Insiders

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Our First Look At Microsoft HoloLens 2

VRScout

Microsoft debuts their latest mixed reality device at Mobile World Conference 2019. Over these past three and a half years, Microsoft has been listening to their customers, claims HoloLens inventor and Microsoft Technical Fellow Alex Kipman as he took his turn on stage. Microsoft HoloLens 2 / Image Credit: Microsoft.

Microsoft 312
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The AR Space Race, Part VII: Microsoft

ARVR

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. continuing here with Microsoft.

Microsoft 130
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Will 3D Cities Unlock Immersive Experiences?

AR Insider

I n 2006, I attended a launch event in San Francisco for Microsoft Virtual Earth 3D. It let you essentially fly around a city, sort of like Google Earth but in three dimensions. In fairness, Google Earth offers 3D features. And Google Earth VR , lets users fly around cities in strikingly immersive ways. Force Multiplier.

Immersion 245
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Apple Brings Spatial Computing to iOS

XR Today - Mixed Reality tag

Apple is gearing up for the Vision Pro debut. The firm’s first XR headset is due soon, and with it comes a spatial computing ambition that draws similarities and differences to Lenovo, Microsoft, Meta, HTC VIVE, and other XR headset vendors. Just days after the Sapetop announcement, Apple revealed its Vision Pro product.

Apple 97
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ARtillery Briefs, Episode 55: What is Geo-local AR?

ARVR

If this sounds familiar, it’s a subset of an existing construct known as the AR cloud. For example, Google click value is greater when local intent is signaled by the searcher, such as a “near me” or geographic modifiers like a zip code in the search query. Moves & Motivations Of course, Google isn’t alone.

AR 182