Tech Trends VR

FEBRUARY 17, 2019

Magic Leap makes you look like a Minion, and even though I personally think the HoloLens looks much cooler (hey, what can I say, I’m a geek) I will also admit that it feels on the heavy side after prolonged use. It offers content such as AR enhanced golf training by Oncore Golf, Amazon Alexa and Google Assistant.

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VRScout

SEPTEMBER 8, 2018

After the release of Magic Leap One earlier this month – the most anticipated launch in the sector – the industry’s best minds have shifted to content. . I think this is a good thing, as the gigantic pockets of Apple, Google, Magic Leap, Huawei and such like will help fund the creative endeavours of a whole new content ecosystem.”.

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The Ghost Howls

APRIL 26, 2021

Image by Magic Leap). Magic Leap 2 is coming in Q1 2022. Even if most of this roundup will be about Oculus, I have decided to put another brand on top of it and it is Magic Leap. Magic Leap won’t pursue anything that isn’t aimed at getting more enterprise deals. Top news of the week.

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XR Today - Mixed Reality tag

JANUARY 31, 2023

These include Oracle Cloud, Microsoft Azure, Amazon Web Services (AWS), and Google Cloud Platform (GCP). Saudi Aramco, the world’s biggest energy supplier, became a top funder for immersive firm PIXO XR to train and upskill workers in the country.

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XR Today - Mixed Reality tag

NOVEMBER 25, 2022

Beyond Sports develops real-world data for 3D animations, and its technologies will seamlessly integrate with Sony’s growing portfolio of immersive solutions. Players can use the novel tools to buy and sell in-game content and identify metadata, ownership, and other key details for immersive content. it announced this week.

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The Ghost Howls

JULY 13, 2020

And all of this comes in a period when other partnerships between tech giants are happening: remember that some weeks ago, Microsoft closed its streaming service Mixer and allied with Facebook Gaming to fight the quasi-monopoly of (Amazon-owned) Twitch. Peggy Johnson is the new CEO of Magic Leap. News worth a mention.

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Tech Trends VR

MARCH 27, 2020

Millions of us now own some sort of room-based voice device such as Google Home or Amazon Echo and the global voice and speech recognition market size is estimated to reach USD 31.82 Millions of us now own some sort of room-based voice device such as Google Home or Amazon Echo Click To Tweet. billion by 2025. 1 – Intuitive UX.

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AR Insider

SEPTEMBER 26, 2019

Amazon wants AR for product visualization, pursuant to boosting e-commerce sales and reducing returns. Add it all up and each of these players will rule a different “layer” to the immersive web. Amazon will be the commerce layer, Microsoft the productivity layer and Facebook, the social/identity layer.

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TechCrunch VR

JANUARY 30, 2020

That in itself is also a sign of how immersive, three-dimensional media is possibly, finally approaching a breakout moment. Given its position with developers, if Amazon is getting into the mix, you know something is up, he added. That will also be buffered by a raft of new hardware, Agarawala said.

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XR Today - Mixed Reality tag

MAY 30, 2023

ARuVR , a premier extended reality (XR) training platform for enterprises, announced on Tuesday it had received learner accreditation for its immersive technologies. This includes the company’s long list of clients: Coca-Cola, British Telecom (BT), ScotRail, Amazon, PricewaterhouseCoopers (PwC), Five Guys, and the Royal Air Force.

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ARPost

MARCH 24, 2020

GeoPose is the crucial idea linking immersive technology and the IoT into a possible digital future. GeoPose is a new thing to many people, but it’s already being used in a special kind of immersive experience called “ location-based AR.” Amazon has a system, Microsoft has a system, Magic Leap has a system.

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The Ghost Howls

OCTOBER 4, 2022

The device is available on Amazon for $379. AI-generated art is one of the big trends of the moment, and even if it is not directly related to XR, it is a field that has points in common with immersive realities. Discover Raindance Immersive. Nreal Air is now on sale in the US. Some news on the metaverse. Learn more.

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The Ghost Howls

SEPTEMBER 4, 2019

The fact that all immersive technologies have been flagged as mature by it means that many more companies will believe in their potential and will want to implement them. The road in front of AR and VR is still very long and many years are needed to make immersive realities mainstream like cell phones.

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Robert Scoble

OCTOBER 4, 2019

It isn’t alone, we know of many companies that are spending billions on same, including Microsoft, Google, Amazon, Sony, Magic Leap, Huawei, and others. VR is about immersion. They do NOT do immersion, or, if they do, they don’t do it well. The tech industry is gearing up for a new paradigm shift.

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EON Reality

JULY 30, 2021

For infrastructure, EON Reality is able to rely on the world’s largest hosting company, Amazon Web Services , to provide a cloud-based backbone. billion people already own, as well as VR- and AR-specific devices from companies like Microsoft , Facebook , Apple , Magic Leap and other technological giants.

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The Ghost Howls

JUNE 13, 2022

Microsoft will for sure keep pushing for immersive realities and “the metaverse”, but in a completely different way. Amazon now offers the possibility to try-on shoes in AR on its app. More info (Kipman resigning from Microsoft / Road To VR) More info (Kipman resigning from Microsoft / Upload VR). Learn more. Learn more. Learn more.

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The Ghost Howls

JANUARY 22, 2021

But if I have to look at the numbers, some kind of AR is already mainstream : yes, the smartphone doesn’t provide immersive AR and people using it maybe don’t even know that it is called AR (maybe they call it just “filters”), but it is anyway augmented reality and it is of very common use now. What about Magic Leap ?

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VRWorld

APRIL 28, 2017

Since Magic Leap’s inception in 2011, there has been great innovation in the technology sector focused in the virtual reality (VR)/augmented reality (AR)/mixed reality (MR) space with Magic Leap trying to create a new hardware interface designs. Enter Magic Leap. Innovation Requires New Interfaces.

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The Ghost Howls

OCTOBER 12, 2020

If the numbers are real, they are impressive: HoloLens 1 sold 50,000 headsets worldwide during its lifetime, Magic Leap has sold less than 10,000 glasses… and these companies had bigger funding than Nreal.

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XR Today - Mixed Reality tag

MAY 18, 2023

Both firms have created a platform for displaying XR content in moving vehicles for gaming, entertainment, and other experiences using immersive technologies. The new system combines BMW’s sensor data with Meta’s tracking systems and technologies to create a “car-locked” immersive entertainment console.

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The Ghost Howls

OCTOBER 19, 2020

After one month from its official announcement, Facebook has released the Oculus Quest 2, that from the 13th of this month can be purchased online on the Oculus Store or on official resellers (like Amazon) or offline on partner stores (like Best Buy). Well, one German guy did it…. More info. “To To Miss The Ending” wins an award at LFF.

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XR for Business Podcast

MAY 13, 2019

In other words, think about it on a spectrum of immersion… although that doesn’t really make sense. Amazon Prime has a series coming up called Good Omens, which is about angels and devils among us in the days before the apocalypse. Charlie: Yeah it’s it’s a series on Amazon. And it’s a comedy.

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XR for Business Podcast

MAY 13, 2019

In other words, think about it on a spectrum of immersion… although that doesn’t really make sense. Amazon Prime has a series coming up called Good Omens, which is about angels and devils among us in the days before the apocalypse. Charlie: Yeah it’s it’s a series on Amazon. And it’s a comedy.

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The Ghost Howls

JUNE 7, 2021

A decent budget for Microsoft and Facebook… but something impossible for companies like HTC or Magic Leap (do you remember when we all thought that $2.5B Magic Leap partners with AMD for its next-generation device. Magic Leap has announced that it has partnered with AMD to build the next generation of its glasses.

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AR Insider

OCTOBER 31, 2019

It’s been called the AR Cloud by many, the Magicverse by Magic Leap, the Mirrorworld by Wired, the Cyberverse by Huawei, Planet-scale AR by Niantic and Spatial Computing by academics. Magic Leap are the highest-profile, with both a device and a platform, and more recent entrants include Ubiquity6, AIReal and Placenote.

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Upload VR

JANUARY 18, 2024

On Apple Vision Pro, it is a dial on top that jogs you along the spectrum of immersion so quickly it feels like magic. Apple's passthrough magic might help explain why the industry is making such big shifts before this $3,500 spatial computer even ships. Microsoft formally killed its PC VR platform.

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XR for Business Podcast

OCTOBER 14, 2019

We’ve got beautiful immersive artists and people working in immersive storytelling that are coming. So it’s really– so there’s one stage that’s enterprise, and one stage that’s immersive. Anne-Marie: Magic Leap’s doing a workshop. It’s great. That’s important.

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XR for Business Podcast

OCTOBER 14, 2019

We’ve got beautiful immersive artists and people working in immersive storytelling that are coming. So it’s really– so there’s one stage that’s enterprise, and one stage that’s immersive. Anne-Marie: Magic Leap’s doing a workshop. It’s great. That’s important.

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XR for Business Podcast

OCTOBER 14, 2019

We’ve got beautiful immersive artists and people working in immersive storytelling that are coming. So it’s really– so there’s one stage that’s enterprise, and one stage that’s immersive. Anne-Marie: Magic Leap’s doing a workshop. It’s great. That’s important.

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XR Today - Mixed Reality tag

AUGUST 8, 2023

This included adopters of the Omniverse such as Amazon, Deutsche Bahn, and others. He explained further, “Amazon is using Omniverse to visualise their warehouse, [a] giant robotic system, to help their workers [and] to simulate their fleet of AMRs. [We We are] creating a digital twin of the [Earth’s climate system].

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XR for Business Podcast

SEPTEMBER 2, 2019

I know one thing that I saw was Magic Leap partnered with H&M and… Moshino ? And one of the experiences, one that you mentioned, I recently saw at Collision Conference in Toronto and H&M had partnered with the Magic Leap to allow attendees to design their T-shirt in mixed reality using the Magic Leap.

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XR for Business Podcast

AUGUST 30, 2019

Like right now, in the state of innovation, when it comes to VR and AR, it is really about managing both immersion versus reach. But in terms of reach, you can partner or do something with a Snapchat or Facebook, which is going to get you that reach; but the immersion levels aren’t quite there. Samantha: Amazon!

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XR for Business Podcast

AUGUST 30, 2019

Like right now, in the state of innovation, when it comes to VR and AR, it is really about managing both immersion versus reach. But in terms of reach, you can partner or do something with a Snapchat or Facebook, which is going to get you that reach; but the immersion levels aren’t quite there. Samantha: Amazon!

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Augmented Reality Machine Learning AR Technology 78

XR for Business Podcast

AUGUST 30, 2019

Like right now, in the state of innovation, when it comes to VR and AR, it is really about managing both immersion versus reach. But in terms of reach, you can partner or do something with a Snapchat or Facebook, which is going to get you that reach; but the immersion levels aren't quite there. Samantha: Amazon!

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AR Insider

MAY 6, 2020

8th Wall recently partnered with Amazon Sumerian on a WebAR ad experience where, with just a click of a banner ad, an AR experience placed a 3D Spiderman into your space for you to interact with directly in your mobile browser. 8 called Spatial& Spatial& creates immersive retail experiences by tapping into the emotional power of VR.

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XR for Business Podcast

SEPTEMBER 2, 2019

I know one thing that I saw was Magic Leap partnered with H&M and… Moshino ? And one of the experiences, one that you mentioned, I recently saw at Collision Conference in Toronto and H&M had partnered with the Magic Leap to allow attendees to design their T-shirt in mixed reality using the Magic Leap.

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Augmented Reality Magic Leap Wearables Retail 60

XR for Business Podcast

SEPTEMBER 2, 2019

well, it's funny, that conference -- it was called In-store, and it was an immersive event on the future of retail -- and we were really trying to highlight the most prominent technologies that were of interest to the retail industry, and they were augmented reality, virtual reality, and artificial intelligence. Magic Leap, what are we doing?

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