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The XR Week Peek (2021.10.19): HTC launches Vive Flow, Magic Leap 2 announced, and more!

The Ghost Howls

HTC advertises it as a headset for relaxation and productivity because it wants to position it as a different product than a gaming machine like Oculus Quest 2. Image by Magic Leap). Magic Leap 2 has been teased. Chipset : Qualcomm Snapdragon XR1 Display Type : LCD Display resolution : 3.2K Other relevant news.

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Enterprise Wearable & Immersive Tech 2018: Magic Leap, Exosuits and VR Training, Training, Training

EnterpriseWear

Magic Leap finally dropped to mixed reviews and BrainXchange published its Definitive Guide to Adopting Wearables, AR and VR in Enterprise. Just three months ago, the company revealed it’s putting 17,000 Oculus Go headsets in Walmart stores for employee training. The company’s direction is unclear. Body-worn.

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The XR Week Peek (2021.04.26): Magic Leap 2 coming in 2022, Quest gets Air Link and new Avatars, and more!

The Ghost Howls

This week has mostly been in the sign of Oculus, with many news and updates from the brand controlled by Facebook. Image by Magic Leap). Magic Leap 2 is coming in Q1 2022. Even if most of this roundup will be about Oculus, I have decided to put another brand on top of it and it is Magic Leap.

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The XR Week Peek (2020.07.13): Sony invests in Epic, Rockstar is working on an AAA VR game, and more!

The Ghost Howls

And all of this comes in a period when other partnerships between tech giants are happening: remember that some weeks ago, Microsoft closed its streaming service Mixer and allied with Facebook Gaming to fight the quasi-monopoly of (Amazon-owned) Twitch. Peggy Johnson is the new CEO of Magic Leap. News worth a mention.

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Is Facebook Building a ‘Social Layer’ For the Spatial Web?

AR Insider

Amazon wants AR for product visualization, pursuant to boosting e-commerce sales and reducing returns. Add it all up and each of these players will rule a different “layer” to the immersive web. Amazon will be the commerce layer, Microsoft the productivity layer and Facebook, the social/identity layer.

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Spatial raises $14M more for a holographic 3D workspace app, a VR/AR version of Zoom or Hangouts

TechCrunch VR

That in itself is also a sign of how immersive, three-dimensional media is possibly, finally approaching a breakout moment. Given its position with developers, if Amazon is getting into the mix, you know something is up, he added. That will also be buffered by a raft of new hardware, Agarawala said.

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Augmented reality is reaching a mature state according to Gartner

The Ghost Howls

I think that Gartner was not referring to the consumer market, where VR is still unripe (even if devices like the Oculus Quest and the Vive Focus Plus are helping it in becoming more widespread), but at the B2B one, where VR is already helping companies to spare money (e.g. thanks to a better training).