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What Will AR Do for Brand Marketing in 2021?

AR Insider

There continues to be competition for consumer mindshare from search, social, Amazon, or a brand’s own apps and properties. MM : The future of work will be dictated by Microsoft, while Google silently upends higher education, and IoT steps in to help us navigate these physical, communal spaces.

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Big XR News from AWE 2023, Siemens, Microsoft, Meta, and Nokia

XR Today - Mixed Reality tag

Moreover, Stettmeier noted that Lenovo is taking an enterprise-first approach to developing XR solutions, meaning you cannot purchase the device via conventional means such as Amazon, instead, going through professional channels – “because we want to make this an enterprise story,” Steinmeier said.

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Analysing the AWS Industrial Metaverse

XR Today - Mixed Reality tag

Since mid-2023, firms like Microsoft and Meta moved towards the wordage following the decline of faith towards the initial Metaverse wave towards the start of the year. More recently, at Ignite, Microsoft introduced the first updates to its 2024 roadmap, including avatar, immersive space, and AR guidance solutions.

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XR Talks: Defining the AR Cloud, Part II

AR Insider

XR Talks is a series that features the best presentations and educational videos from the XR universe. For a full library of indexed and educational media, subscribe to ARtillery PRO. ” Google could be the knowledge layer , Facebook the social layer , Microsoft the enterprise productivity layer , and Amazon the commerce layer.

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Amazon’s ‘Sumerian’ Tool Simplifies Web-Based VR Development

VRScout

And thanks to Amazon’s new web-based VR app development tool, everyone will. Announced at Amazon’s annual AWS re:invent , Sumerian editor utilizes simplified drag-and-drop mechanics, which allows you to easily create 3D worlds.

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XR Talks: Follow the Money for AR’s Trajectory

AR Insider

XR Talks is a series that features the best presentations and educational videos from the XR universe. For Amazon , it’s selling us stuff. And for Microsoft , it’s enterprise productivity. Amazon meanwhile wants to be the commerce layer. Last but definitely not least is Microsoft.

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How to Support and Manage XR in the Workplace

XR Today - Virtual Reality

Training and Education XR can create immersive training experiences that help employees learn new skills or improve existing ones. Stanley noted: I always say that AR content should either inspire, educate or entertain. The technology development is already reaching consumers via the iPhone 15.

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