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What Will AR Do for Brand Marketing in 2021?

AR Insider

There continues to be competition for consumer mindshare from search, social, Amazon, or a brand’s own apps and properties. MM : The future of work will be dictated by Microsoft, while Google silently upends higher education, and IoT steps in to help us navigate these physical, communal spaces.

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XR Talks: Defining the AR Cloud, Part II

AR Insider

XR Talks is a series that features the best presentations and educational videos from the XR universe. For a full library of indexed and educational media, subscribe to ARtillery PRO. Google’s Justin Quimby says this is okay as long as there are common languages — again like HTML today.

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XR Talks: Follow the Money for AR’s Trajectory

AR Insider

XR Talks is a series that features the best presentations and educational videos from the XR universe. For Google , it’s all about search, and boosting query volume with more user touchpoints. For Amazon , it’s selling us stuff. And for Microsoft , it’s enterprise productivity.

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How Will the AR Cloud Unlock the Spatial Web?

AR Insider

Just as Google began indexing the web 20 years ago, the next evolution could be for someone to index the physical world in potentially more valuable ways. In fact, Google is a natural candidate to build this physical-world index. The AR Location Wars, Part I: Google. Yet another analogy is the “Internet of places.”

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The Quick Guide to Augmented Reality Deployment in the Enterprise

ARPost

Today, we can safely claim that its implications are more serious and mainstream, spanning industries such as healthcare , manufacturing, and education. Microsoft has taken the lead in this space with its HoloLens smart glasses, but Facebook isn’t far behind.

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Can AI and AR Be Put Together to Offer a Unique Experience?

ARPost

According to CBINSIGHTS , tech giants like Facebook, Amazon, Microsoft, Google, and Apple (FAMGA) have all been acquiring AI startups aggressively in the last decade. Apart from this, AR finds application in the education field also by providing a visual experience to the students. Source: CBINSIGHTS.

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Could the 2020s Be the Decade When AR Glasses Replace the Smartphone?

ARPost

Past attempts have been unsuccessful, such as Google Glass, due to reluctance and concerns over ethical issues such as privacy and security of AR glasses. Fast-forward a few years from the failing Google Glass, and now it turns out the popularity of smart-glasses has increased again, thanks to numerous new developments.

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