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Amazon Sumerian & 8th Wall Weave Web AR Experience for 'Spider-Man: Into the Spider-Verse' Movie

Next Reality AR

Sony Pictures has tapped the powers of augmented reality as provided by startup 8th Wall & the Amazon Sumerian development platform to help it promote the latest motion picture manifestation of Spider-Man.

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The XR Week Peek (2020.07.13): Sony invests in Epic, Rockstar is working on an AAA VR game, and more!

The Ghost Howls

Sony invests $250M in Epic Games. Sony has announced that it has made a big investment of $250M in Epic Games through one of its subsidiaries. The investment gives Sony a minority stake in Epic that now is evaluated at more than $17B. And Sony for sure wants to have a stake in the metaverse. Top news of the week.

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The XR Week Peek (2022.11.07): PSVR 2 will cost $549, HoloLens are probably dead, and more!

The Ghost Howls

(Image by Sony Interactive Entertainment). Sony announces price and release date for PSVR 2. Sony Interactive Entertainment has finally announced that PSVR 2 will be launched on February 22nd, 2023 for $549. HoloKit X is a plastic augmented reality cardboard. Header image by Sony Interactive Entertainment).

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Bollé Launches the First AR Try-Out Experience

ARPost

You’ve probably heard of augmented reality try-on experiences. Augmented reality try-on experiences are working on solving this problem. Users can experience the typical augmented reality try-on. They’ve worked with giants including Channel, Timberland, Sony, Amazon, and Panera Bread.

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Jumanji: The Next Level Comes to Theaters and Fans’ Devices as an Exciting WebAR Experience

ARPost

To create it, Sony Pictures partnered with several companies, such as Amazon, Trigger, Snapchat, Candy Crush Saga and TikTok. The experience, www.exploreJumanji.com , is built by the mixed reality agency Trigger , and powered by AWS and 8th Wall. Blurring the Lines between Reality and Movie Fiction on Various Channels.

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‘Spider-Man: Into The Spider-Verse’ Receives Web AR Tie-In

VRScout

Naturally, Sony has engaged in an all-out media blitz in advance of the much anticipated release. Developed by Web AR developer 8th Wall Web using Amazon Sumerian technology, Into the Spider-Verse AR allows fans to interact with the various renditions of the hero featured throughout the film, take pictures, and share them with friends online.

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Augmented Reality and Hearables: Where the Two Technologies Meet

ARPost

Hearables with augmented reality features are becoming ubiquitous thanks to the overall spread of wearables, the contribution of tech giants, and the growing demand for emerging technologies. How Augmented Reality Works. See Also: What Is the Difference between Virtual Reality and Augmented Reality?