GizModo VR

DECEMBER 17, 2020

Apple products weren’t exactly allowed in my house growing up. My school had a lab filled with Apple computers, so I got exposed to the basic ins and outs of macOS. But inside my home it was Microsoft-Microsoft-Microsoft. My dad was a computer hardware engineer, and he worked with Windows, so it’s not surprising.

Apple 114

Apple Microsoft Hardware Sony 114

ARPost

DECEMBER 10, 2022

XR hardware is on the move. So, more and more XR providers are providing cloud services in addition to their hardware and platform offerings. For Varjo clients, a lot of the management and IT solutions that make up cloud services for other developers are handled through software subscriptions bundled with almost all Varjo hardware.

Magic Leap 381

Magic Leap Software Hardware Amazon 381

Upload VR

JANUARY 19, 2023

Microsoft is reportedly reducing the size of its HoloLens group. Microsoft is far from the only big tech company to make this move – this week Amazon started laying off 18000 people, Meta laid off more than 11000 in November, and Snap laid off 20% of its staff in September.

Groups 73

Groups Microsoft Samsung Hardware 73

The Ghost Howls

NOVEMBER 7, 2022

The collaboration between Microsoft and Samsung is now over. Some months ago, some important magazines leaked that Microsoft might have abandoned the HoloLens project. According to a new leak, Microsoft scrapped the plans for a HoloLens 3, and also the collaboration with Samsung has been brought to an end. Other relevant news.

Machine Learning 467

Machine Learning Sony Augmented Reality Microsoft 467

AR Insider

JUNE 23, 2020

The story is similar for Amazon , Microsoft and Bose (kind of), but the biggest impact could come from Apple. In the near term, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration. Back to AR, Apple’s wearables category is where AR glasses will live.

Wearables 262

Wearables Apple AR Trends 262

ARPost

NOVEMBER 25, 2020

billion in 2019, with many billions more being invested in R&D by the likes of Facebook, Apple, Google, Microsoft, Amazon, and many more. A company still in stealth, but with founder pedigree from Apple. Venture capital investment in augmented reality and virtual reality hit $4.1

Augmented Reality 368

Augmented Reality Machine Learning New York Los Angeles 368

AR Insider

NOVEMBER 14, 2019

Apple is already far ahead given the success of Watch and Airpods. Amazon and Microsoft launched wearables lines in the past quarter and smaller players like Bose and Snap are planting seeds for a wearables-heavy future. . The poster child here is Apple. The situation is similar with Microsoft. Its motivation?

Wearables 243

Wearables Trends Hardware Amazon 243

AR Insider

FEBRUARY 24, 2021

The tech industry is looking to replace the smartphone — and everybody is waiting to see what Apple comes up with. I n 2007, Apple unveiled the iPhone. Apple didn’t invent the smartphone — companies like Palm and Blackberry had been selling them for years. But Apple’s not the only company working on these products.

Augmented Reality 196

Augmented Reality Amazon Apple Virtual Reality 196

XR Today - Mixed Reality tag

APRIL 4, 2023

Apple’s mixed reality (MR) headset is set to delay again amid its upcoming Worldwide Developer Conference (WWDC) from 5 to 9 June, a series of tweets has found this week. Reports have revealed that this may block Apple from unveiling the device at the key event.

Apple 70

Apple Microsoft United States Retail 70

AR Insider

MARCH 11, 2020

For example, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration in the near term. After examining Amazon and Microsoft , it’s time to zero in on Google. But unlike the above software-based initiatives, we’re talking hardware. Highly Motivated.

Wearables 335

Wearables Google AR Amazon 335

XR Today - Big XR News tag

JANUARY 27, 2023

Recently, Microsoft entered an extended partnership with OpenAI, the firm behind ChatGPT, to expand the tech solution to business clients. Recently, Microsoft and Amazon cut back roughly 10,000 employees, and Meta dismissed approximately 11,000 people. Apple Teases Reality Pro Specs, Disney/Sony Partnership On Monday, Apple Inc.

Apple 77

Apple Head Mounted Display Microsoft Trends 77

AR Insider

FEBRUARY 21, 2020

For Apple , it’s all about hardware and making its devices more attractive. For Amazon , it’s selling us stuff. And for Microsoft , it’s enterprise productivity. Starting with Apple, it has several AR balls in the air and is cultivating near and long-term strategies. Too Big to Fail?

AR 205

AR Amazon Apple Wearables 205

AR Insider

MARCH 30, 2021

The thought is that devices like Apple Watch and AirPods could condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses. That includes smartwatches and “ hearables ” such as Apple AirPods and its equivalents. Part V: Apple. Trojan Horse.

Wearables 310

Wearables AR Apple Strategy 310

AR Insider

JANUARY 29, 2020

Among tech’s big five — Apple, Google, Amazon, Microsoft and Facebook — all but Facebook have crossed the mark. Apple was first, followed by Microsoft and Amazon (which has since dipped below the mark). Call it the four-comma club — or “quattros comas!” ” in Hanneman-speak.

AR 195

AR Amazon Microsoft Data 195

AR Insider

DECEMBER 17, 2019

But for any of that to happen, the hardware installed base has to come first, as it goes with emerging tech. As often happens when premium players lead early markets, commodity hardware follows to fills demand gaps down-market, thus accelerating aggregate sales. Header Image Credit: Apple. Then there’s Bose itself.

Wearables 195

Wearables Data Apple AR 195

AR Insider

SEPTEMBER 26, 2019

For Apple, AR’s job is to sell more hardware. Amazon wants AR for product visualization, pursuant to boosting e-commerce sales and reducing returns. Microsoft wants to double down on a longstanding position in enterprise productivity, and Facebook wants AR (and VR primarily) to boost social engagement and ad revenue.

Exercises 270

Exercises Magic Leap AR Data 270

AR Insider

APRIL 8, 2020

For example, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration in the near term. After examining Amazon , Microsoft , and Google , it’s time to zero in on Bose. In Bose’s case, that’s a leading position in high-end audio hardware. Hardware Blitz.

Wearables 293

Wearables Hardware Exercises AR 293

VRScout

SEPTEMBER 8, 2018

Constantly seeking the rush of engaging with new material, consumers aren’t gripped by their hardware – phones, TVs, or laptops – but are drawn in by unique, well-crafted content. . Now, the hardware cycle is drawing to a close. Making hardware is incredibly hard, expensive, and time consuming,” continues Fink.

AR 273

AR Magic Leap Conference North America 273

VRWorld

OCTOBER 11, 2017

is willing to team up with competitors Apple Inc. The online retailer, which is already working with Microsoft Corp. The online retailer, which is already working with Microsoft Corp. Just a few weeks ago, Apple was hiring brand new software engineers in Cambridge to help improve its Siri service. Amazon.com Inc.

Amazon 40

Amazon Google Apple Data 40

The Ghost Howls

SEPTEMBER 12, 2023

New leaks on Amazon and MediaMarkt have revealed that probably the headset will be available starting from October, 10th, 2023. The piece of news that made people hope for a close release is the recent radio certification that Valve has obtained in Korea for its new unknown hardware device.

Motion Capture 338

Motion Capture Ukraine Apple Gaming 338

The Ghost Howls

AUGUST 24, 2020

Someone invokes saviors like Google and Amazon, but even if they managed to succeed, they are other data-harvesting companies , so in any case, we are f**ked. Well, now he has amazing hardware, a very good operating system, a profitable store, some of the best XR games, full control of the user accounts. Other relevant news.

Unreal 422

Unreal Apple Government Data 422

AR Insider

AUGUST 14, 2020

The story is similar for Amazon , Microsoft and Bose (kind of), and the 800-pound gorilla in wearables, Apple. But it knows it needs to marry that software competency with the hardware that will eventually represent AR’s fully-actualized “heads-up” modality. Fully Actualized.

Wearables 262

Wearables AR Augmented Reality Strategy 262

XR Today - Mixed Reality tag

AUGUST 12, 2022

The company was founded in September last year to boost R&D for XR processors, and its current Chief Executive gained significant experience in hardware after directing a team from US tech giant Apple. MicroLED firm VueReal earned $14.4

San Jose 81

San Jose California Hardware Apple 81

XR Today - Big XR News tag

MAY 19, 2023

Amidst rumours of Apple’s new headset, many firms are ramping up efforts, perhaps partly due to a looming sense of competition. Apple Trademarks XR Operating System Apple has filed a trademark for “ xrOS ” with the New Zealand Intellectual Property Office, further teasing its upcoming MR headset.

Apple 68

Apple New Zealand Immersion Unreal 68

XR Today - VR Headsets tag

MARCH 4, 2024

The Vision Pro bring Apple’s branding into the space and, with it, many eyes. At the event, AWS collaborated with Proto Holograms to showcase a new system powered by Amazon Bedrock. Additionally, the company has introduced a VIVE Business+ system that optimizes fleet hardware and software deployment.

Head Mounted Display 97

Head Mounted Display Samsung Immersion Eye Tracking 97

AR Insider

JANUARY 17, 2020

But it also includes Disney, Google Earth, Microsoft, Amazon and Apple. He first got the attention of Microsoft when blogging about the detriments of 3D immersive universes like Second Life. Secretly working on something similar, Microsoft brought him in to help.

AR 262

AR Microsoft Video Apple 262

ARPost

JANUARY 29, 2020

The nature of AR technology gives us the ability to experience and create exciting new opportunities, dramatically impacting the way we interact and communicate with one another, giving birth to new applications and hardware. Apple is planning on diving into the AR market in 2022 with a speculated launch of its very first AR headset.

AR 414

AR Augmented Reality Trends Healthcare 414

AR Insider

JANUARY 21, 2020

We’ve generally stated “tens of billions” for the collective investment scale of the big five — Facebook, Google, Amazon, Microsoft and Apple. Apple, Microsoft, Facebook, Google, Snap and Qualcomm are all making significant investments.

Head Mounted Display 257

Head Mounted Display AR Exercises Data 257

The Ghost Howls

OCTOBER 11, 2023

More info Apple Vision Pro may have a very slow start The same Ming-Chi Kuo, who probably woke up with a lot of pessimism that day, has also expressed doubts about the widespread success of the Apple Vision Pro. This would mean that Apple’s XR offering should rely for 3 years on a very expensive headset with very low sales.

Apple 326

Apple Unreal Hand tracking Ukraine 326

AR Insider

JANUARY 15, 2021

This is the case with Facebook’s social graph, Google Search, Apple hardware, and Amazon’s “everything store” Demand First. The big five — Google, Apple, Amazon, Facebook and Microsoft — are essentially funding the AR and VR sectors as we know them.

Google 248

Google AR Apple Examples 248

AR Insider

NOVEMBER 29, 2019

Boland and McDowall run through each of these players — Apple, Google, Facebook, Amazon and Microsoft — to compare and contrast their AR ambitions. For example, Apple has the most amount of AR speculation surrounding it, including potential AR glasses. Collectively, where does this all point?

Wearables 206

Wearables AR Apple Exercises 206

ARVR

MAY 11, 2022

Apple is similarly planting seeds for geo-local AR including its Geo-Anchors, visual navigation in Apple Maps and its Project Gobi for AR based point-of-sale engagement at retail partners. These are all orbiting parts of Apple’s AR glasses master plan. Moves & Motivations Of course, Google isn’t alone.

AR 182

AR Google Apple Construction 182

XR Today - Augmented Reality tag

JANUARY 20, 2023

The news comes just days after Microsoft and Amazon announced cutbacks of roughly 10,000 employees. The news comes after numerous firms, including Microsoft, Apple, Meta Platforms, Snap, Alphabet, and many others, have faced similar layoffs due to the looming economic recession.

Google 88

Google Microsoft United States Augmented Reality 88

XR Today - Mixed Reality tag

JANUARY 30, 2024

Apple, Apple, Apple. The impact of Apple’s headset is predicted by some in the XR industry to bring new eyes and fresh investments towards broader enterprise and consumer AR/VR/MR companies – already, it appears XR firms are taking note of the potential spatial computing trend of 2024.

Apple 91

Apple Magic Leap Technology Trends 91

AR Insider

JULY 31, 2019

Boland and McDowall run through each of these players — Apple, Google, Facebook, Amazon and Microsoft — to compare and contrast their AR ambitions. For example, Apple has the most amount of AR speculation surrounding it, including potential AR glasses. Header Image Credit: Microsoft.

AR 151

AR Wearables Apple Microsoft 151

ARVR

MARCH 22, 2022

Google could be the knowledge layer, Facebook could be the social layer, Microsoft the enterprise productivity layer, and Amazon the commerce layer. Apple will be a hardware powerhouse to represent the user touchpoint to all layers. These layers will fulfill various functions.

AR 246

AR Data Architecture Examples 246

ARVR

APRIL 5, 2021

The thought is that devices like Apple Watch and AirPods could condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses. That includes smartwatches and “ hearables ” such as Apple AirPods and its equivalents. an ARPU-boosting move that’s classic Apple.

Wearables 130

Wearables AR Strategy Apple 130