ARPost

APRIL 29, 2022

“Snapchat has changed a lot over the years, and our camera has become far more powerful – evolving from a way to communicate visually in a Snap into an augmented reality platform,” Spiegel said. Partnerships With Google and LiveNation. The trend continued into the product portion with Chief Technology Officer Bobby Murphy.

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ARPost

SEPTEMBER 12, 2022

A number of those names are also on the roster at AWE EU 2022. Microsoft, Google, the XRA – and That’s Just One Talk. A talk on day two will discuss “Reframing Identity for Mixed Reality,” and feature Carrie Valladares of Microsoft , Karim Mohammadali of Google , and XR Association Vice President of Public Policy Joan O’Hara.

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ARVR

JANUARY 2, 2023

We’ll start with the company that’s become the front door to the web, and lots of shopping activity: Google. Among other things, Google uses its influential position to incubate and expose AR. Second, it grants prime real estate (the Google homepage) to its visual search tool, Google Lens. But how does AR play in?

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ARVR

DECEMBER 6, 2022

Though it’s a mature product with a dominant market share, Google Maps’ roadmap resembles that of a younger, nimbler product. And its latest update is to make Live View more searchable (it is Google after all). Again, Google is uniquely positioned to do this given the local business data/details it’s been collecting for years.

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XR Today - Augmented Reality tag

DECEMBER 27, 2022

Many newcomers to the extended reality (XR) landscape are asking the question, “What is Augmented Reality?” Truthfully, it’s the most widely-used form of XR, with virtual and mixed reality coming in second and third, respectively. What is Augmented Reality, Really? How Does AR Work?

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ARPost

NOVEMBER 24, 2021

In this article, we will explore seven XR trends that have been taking shape over the past year to be the top trends in not only 2022, but within the long-term future of AR, VR and MR. Machine Learning. Google’s real-time face and body tracking; Source: Google. See Also: “Facebook” Is now “Meta” and Other News From Connect 2021.

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The Ghost Howls

DECEMBER 21, 2021

Image by Google). Google is reportedly working on an AR operating system. In some of my past newsletters, I warned you that we shouldn’t forget about Google/Alphabet in the race to our mixed reality future. Now we have finally an official confirmation of the fact that Google is working on an AR device. Tilt Brush).

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ARVR

JANUARY 24, 2022

This was the topic of the latest ARtillery report, Spatial Computing: 2021 Lessons; 2022 Outlook. How Augmented Reality (AR) is Reshaping the Food Service Industry 3. In fact, these are reasons that Google is so keen on visual search. And Google isn’t alone. What’s the trajectory of each of the above subsegments?

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The Ghost Howls

JUNE 14, 2021

According to the report, analyzing the orders made to the lens manufacturer, the two new headsets by Sony and Facebook should be released in 2022. The Quest 2 is expected to have 8–9M units sold in 2021 (and this is compatible with the estimated sales data we have now), while the new device should sell 18–20M units in 2022.

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ARVR

DECEMBER 16, 2022

Represented by tools such as Google Lens, Pinterest Lens, and Snap Scan, it’s all about pointing your phone at physical world objects to contextualize and identify them through informational overlays. Google calls it “search what you see” — a use case that carries a practical and high-frequency value proposition like web search itself.

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The Ghost Howls

MAY 16, 2022

Image by Google). Google performs interesting AR news at I/O conference. At Google I/O, no executive of the company has talked about the M-word, but they have anyway showed interesting AR updates, which will be relevant for our future M-world. Another cool announcement has been the one of Immersive View for Google Maps.

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XR Today - Augmented Reality tag

JULY 21, 2023

After months of tinkering and testing, Project Iris, Google’s latest AR innovation, appears to be another “Google Glass Failure.” For years, Google has been toying with the idea of becoming a real competitor in the extended reality market. Now yet another Google AR concept is being thrown to the scrap heap: Project Iris.

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XR Today - Augmented Reality tag

JULY 21, 2022

Google reentered the augmented reality (AR) technology scene on Tuesday by announcing new public testing plans for its smart glasses prototype. During testing, Google will deploy prototypes to Google staff and “trusted testers.” Google (@Google) May 11, 2022. Live AR Translation.

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Mashable VR

MAY 9, 2022

It’s Google announcement time, folks. Everyone’s favorite search engine and Android giant is gearing up for its annual I/O developer conference , which will be held virtually for everyone but Google employees this year. Google I/O will run between May 11 and 12. That keynote is on May 11 at 10 a.m.

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XR Today - Augmented Reality tag

MARCH 17, 2023

This week, Google officially announced the retirement of its flagship smart glasses product. In a company document , the firm confirmed the retirement of Google Glass Enterprise Edition effective this Wednesday (March 15). Google will also drop official support for its enterprise-grade immersive hardware on September 15, 2023.

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ARVR

MAY 24, 2022

Last week, Google held its annual I/O developer conference?—?and Buried in all the keynote action, there was also a notable nugget for AR: Google Lens is now used for 8 billion visual searches per month. To put that in perspective, it’s still miles from the 2 trillion+ total annual Google search queries. in Google fashion?—?is

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Mashable VR

MAY 11, 2022

Remember Google Glass? The controversial wearable tech product ultimately failed , but it looks like Google is ready to give a version of it another try. At Google I/O 2022 on May 11, Google gave viewers a peak at its new AR glasses. This was the only glimpse Google provided of its AR glasses.

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ARVR

MARCH 9, 2022

Virtual Reality and The Future of Remote Assistance for Businesses Unless you live under a rock, you’ve probably been a part of at least one conversation regarding augmented reality (AR) and virtual reality (VR) in recent years. However, augmented reality is not a new term, especially for businesses.

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ARVR

DECEMBER 27, 2021

In fact, our research arm ARtillery Intelligence recently released a report that examines the lessons from 2021 and the outlook for 2022. And we’ve pulled out three of the report’s many 2022 projections below (more to come here in the coming weeks). How Augmented Reality (AR) is Reshaping the Food Service Industry 3.

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ARVR

JULY 11, 2022

But greater impact could come from the web’s most traveled destination: Google. More specifically, Google continues to enable search results to come to life in 3D and AR. These use cases and categories will continue to broaden as Google tests the waters. How is Google Cultivating AR Marketing?

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XR Today - Augmented Reality tag

JANUARY 20, 2023

Google parent company Alphabet announced layoffs on Friday of roughly 12,000 workers, totalling 6 percent of its global workforce. Alphabet Chief Executive Sundar Pichai wrote in a memo to staff sent to Reuters it had increased its staff count over the last few years “for a different economic reality than the one we face today.”

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

Extended reality, in the form of AR, VR, and MR, has shown significant potential for this landscape. We’ve already begun to see galleries and museums creating their own augmented reality and virtual reality experiences, designed to educate and enlighten people anywhere.

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ARVR

APRIL 13, 2022

Point your phone at a jacket a friend is wearing using Google Lens or Snap Scan , then buy it right on the spot. This is the theme of our AR and Shopping Collide series, continuing here with Google. Well-Traveled Touchpoints After covering Snap, Pinterest and Shopify in earlier parts of this series, What’s Google doing in AR shopping?

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VRScout

FEBRUARY 16, 2022

But did you know that before there was Pokémon GO , Niantic launched a sci-fi-based AR game called Ingress Prime that used OpenStreetMap and Google Maps to create a citywide geocaching game of capture the flag? Augmenting reality isn’t just about what you see, but also about what you hear.

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XR Today - Virtual Reality

JUNE 9, 2022

The Magic Leap environment today is well-known for producing a host of mixed reality and augmented reality experiences for business environments. Google is another major company pioneering in the world of XR collaboration today, thanks to their continued investment in smart AR headsets.

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Road to VR

JANUARY 3, 2023

Saudi Arabia has taken majority share of the US-based augmented reality company Magic Leap, The Telegraph reports, widening the stake via its state-owned sovereign wealth fund with a deal amounting to $450 million. The investment puts the country’s ownership of Magic Leap over 50 percent, giving it overall majority control.

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ARVR

MARCH 14, 2022

To tread on the heels of current trends, keep a count on these mobile app development trends for 2022 and beyond. Augmented Reality and Virtual Reality 2. Augmented Reality and Virtual Reality Snapchat and Instagram filters turning the human face into funny characters is nothing but the integration of AR.

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The Ghost Howls

JUNE 21, 2021

PSVR 2 may release during Holidays 2022. According to a report from Bloomberg, Sony may release its much-awaited next-gen PSVR headset (which I informally call PSVR 2) during Holidays 2022. The post The XR Week Peek (2021.06.21): Facebook experiments with VR ads, PSVR 2 to come at the end of 2022, and more! Other relevant news.

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ARVR

JANUARY 21, 2022

Augmented reality technology has proven to be one of the top innovations opening up new growth points for businesses around the world. Let’s take a look at some of the augmented reality trends driving innovation in 2022. How Augmented Reality (AR) is Reshaping the Food Service Industry 3.

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The Ghost Howls

JANUARY 22, 2021

Two days ago, I’ve given you my predictions for virtual reality in 2021 (read it, in case you missed it). Now it’s time to make some forecasts about its companion technology, that is augmented reality! This commercial video about Google Glasses led me to immersive realities.

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The Ghost Howls

MARCH 22, 2022

It was even featured on Google News. Image by Google). Google acquires micro-LED startup Raxium. This week Google has performed another strategic move towards the development of its future XR glasses. One of the most awaited games of 2022, Moss 2, has finally a release date: March, 31st. Upload VR).

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XR Today - Mixed Reality tag

SEPTEMBER 29, 2022

Lenovo, a global leader in tech solutions, announced at the Immerse Global Summit (IGS) 2022 Europe on Wednesday it had launched its novel all-in-one virtual reality (VR) enterprise solution. Kevin O’Donovan @ #IGSEurope (@Kevin_ODonovan) September 28, 2022. Something new … The @Lenovo #ThinkReality VRX.

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AR Insider

FEBRUARY 24, 2021

The tech industry’s next bet is a series of technologies usually called augmented reality (AR) or mixed reality. Apple has been prototyping headsets for years, and recent reports from The Information and Bloomberg suggest that Apple could release a headset as early as 2022 that could cost as much as $3,000.

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ARPost

OCTOBER 29, 2019

Since the market size of augmented reality solutions is expected to reach $209 billion by 2022, it’s no surprise AR is a trend for a handful of industries like gaming, media and entertainment, advertising, and others. Augmented reality is a perfect fit for education. Google’s ARCore . Entertainment.

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Road to VR

MARCH 12, 2024

At risk of comparing mixed reality Apples too closely to augmented reality oranges, one of the key differentiators was the lack of broad app integration that would make it more usable for prosumers looking for “the next big thing.”

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Next Reality - News

SEPTEMBER 28, 2021

Now the company is finally catching up with the rapidly unfolding wearable augmented reality device segment by adding Google Glass to the mix.

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XR Today - Mixed Reality tag

SEPTEMBER 1, 2022

A developer then imports the photogrammetry asset into an RT3D engine to use it as a component for many projects, including virtual reality (VR) immersive experiences, augmented reality (AR) objects, and movie VFX sequences. Google: RawNeRF. NVIDIA Instant NeRF.

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