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The Apple Effect: Magic Leap Founder’s Previous Company Launches App on Vision Pro

Road to VR

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” So why Apple, and why now? And that’s in spite of its $3,500 price tag.

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XR Insiders Reflect on Apple Vision Pro Development and Industry Impact

Road to VR

The launch of Apple Vision Pro is in some ways the most significant event for the XR industry since the acquisition of Oculus by Meta back in 2014. With Apple bringing new ideas to the table, the headset has prompted reflections on the XR industry up to this point and where things are headed.

Industry 214
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The XR Week Peek (2021.06.14): Facebook buys BigBox VR and plans to sell 18-20M Quests in 2022, and much more!

The Ghost Howls

This week we had another report from supply chain analyst Ming-Chi Kuo, that is said to very reliable in rumors about Apple (even if he only made wrong predictions about Apple Glasses, but this is none of my business). More info (Report by Kuo) More info (Report about Apple Glasses). Apple announces minor XR news at WWDC 2021.

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The XR Week Peek (2021.12.06): Upload VR Showcase, Apple headset rumors, and more!

The Ghost Howls

Probably we’ll hear new big shots fired at CES in January 2022. Called Cities: VR, it will bring the city-building and management simulation to Oculus Quest 2 in Spring 2022; Polyarc has confirmed that is working on Book 2 for Moss and expects to release it for PSVR in Spring 2022. A new week, a new rumor about Apple.

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Meta's Head Of AR Glasses Hardware Claims They're As Mindblowing As The Original Oculus Rift

Upload VR

reaction as the original Oculus Rift. Kalinowski was previously the Head of VR Hardware at Oculus for the consumer Oculus Rift, Oculus Touch, Oculus Go, Rift S, Oculus Quest, Quest 2, and Quest Pro. Meta's Head of AR Glasses Hardware claims they give the same "Oh my God, wow! I can't believe this!"

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Snapdragon XR2+ Gen 2 Is A Higher End Chip For The Samsung-Google Headset & More

Upload VR

It's a more premium option for higher-priced headsets, including those designed to take on Apple Vision Pro. Qualcomm indicated that XR2+ Gen 2 will power Immersed's Visor , Samsung's upcoming Google-powered headset , a yet-to-be-announced new HTC Vive headset, a YVR headset in China, and a fifth headset from a currently undisclosed company.

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Top XR Vendors Majoring in Advertising in 2022

XR Today - Virtual Reality

For years, the company has been helping brands to unlock next-level promotional opportunities with AR ad campaign creation, and Oculus experiences. Among the biggest technology brands in the world, and a major name for any company interested in advertising within the digital world, Google has plenty to offer in XR promotion.

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