XR Today - Mixed Reality tag
FEBRUARY 5, 2024
It’s been less than a week since Apple released its long-awaited spatial computing headset, and the Apple Vision Pro meme explosion has already begun. Some users have even managed to become warning stories about exactly how not to use your Apple Vision Pro. The internet has gone crazy for the Vision Pro. Don’t try this at home!
The Ghost Howls
MAY 7, 2022
In the case of VR, we all remember the competition between HTC and Oculus in 2016, with HTC clearly winning the market until Oculus used Facebook’s money to slash the price of the Rift around 2017. Hero view of PSVR 2 (Image by Sony Interactive Entertainment). Apple is proposing itself to be the next competitor of Meta.
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ARPost
NOVEMBER 25, 2020
billion in 2019, with many billions more being invested in R&D by the likes of Facebook, Apple, Google, Microsoft, Amazon, and many more. The company was founded in 2016 and has hosted virtual concerts featuring artists like John Legend, Imogen Heap, & Lindsey Stirling.
AR Insider
MARCH 3, 2020
After passing through the boom and bust cycle of 2016 and 2017, the last two years were more about measured optimism in the face of the sobering realities of industry shakeout and retraction. Brand spending on sponsored mobile AR lenses is a bright spot, as is Apple AR glasses rumors. But there are also confidence signals. The “What?”.
AR Insider
FEBRUARY 16, 2021
That excitement culminated in 2016 after the Oculus acquisition had time to set off a chain reaction of startup activity, tech-giant investment, and VC inflows for the “next computing platform.” It’s not the revolutionary platform shift touted circa-2016. This includes entertainment, communication, and remote shopping.
The Ghost Howls
OCTOBER 13, 2020
Superdata reported about a -72% in revenues for out-of-home VR entertainment , and there is the common consensus that “LBVR is dead “ Pretty ironic, considering that when at-home VR was considered “dead” by many mainstream journalists, LBVR was considered the only VR sector that could succeed.
AR Insider
DECEMBER 16, 2019
After passing through the boom and bust cycle of 2016 and 2017, the last two years were more about measured optimism in the face of industry shakeout and retraction. Brand spending on sponsored mobile AR lenses is a bright spot, as is Apple AR glasses rumors. Apple Glasses Don’t Arrive in 2020. AR Wins With “Training Wheels”.
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