AR Insider

MAY 28, 2020

F or the past decade, Facebook has been on a slow & steady path towards facilitating e-commerce. Though it’s been effective with Pages and paid advertising, lower-funnel direct commerce remains underdeveloped. That’s on a collision course with AR, as commerce + visualization approach their peanut butter and chocolate moment.

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ARPost

MARCH 16, 2021

Apps designed to allow e-commerce shoppers to preview items of clothing or furniture have been in widespread use for a long time , but we can expect them to earn significantly more focus this year. See Also: Google Survey: How Shoppers Actually Feel About AR-Enabled E-Commerce. In-Home AR Preview Functions Will Rise in Popularity.

Real Estate 524

Real Estate AR Augmented Reality Survey 524

AR Insider

SEPTEMBER 11, 2020

AR will influence commerce through brands’ and retailers’ self-distributed apps for eCommerce and in-aisle retail experiences. First off, how big is AR commerce? We’re also tracking Apple and Google moves that signal AR commerce’s likely web-based orientation. But the opportunity goes beyond advertising.

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AR Insider

NOVEMBER 12, 2020

O ne piece of Snap’s AR master plan that’s increasingly evident is to drive local commerce. AR is inherently conducive to local commerce, as geo-anchoring aspects of the technology provide a foundation for utilities like local search and discovery via location-relevant AR content. Shared and Persistent. Long Tail .

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ARPost

MAY 27, 2022

See Also: Immersive Tech for Environmental Issues: How VR Can Drive Conservation Initiatives. Though the company launched an NFT platform late last year, its main work comes through providing content for e-commerce companies. Utilizing these innovative tools can help the e-commerce industry make a meaningful impact.”.

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AR Insider

AUGUST 20, 2020

We’ve been hearing this rallying cry for AR commerce for a few years, but it takes on new meaning during Covid-era retail lockdowns. Practicality drivers include commerce , as noted, and remote collaboration. More importantly, the survey indicates sustained adoption of touchless tech and transactions. That brings us back to AR.

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AR Retail Survey Trends 508

ARPost

SEPTEMBER 19, 2022

Hosted by the tireless Sophia Moshasha and Julie Smithson with tech support from Ben Irwin, the event included 20 speakers in 11 sessions. Discussing brands’ history in immersive tech is valuable for everyone.”. The focus should not be tech or Web3 or metaverse, it should be about the human experience. Not Just for Brands.

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Immersion Strategy Technology Tools 412

AR Insider

AUGUST 12, 2020

Several tech giants are working towards different flavors of this vision. As we examined recently, this could be a step towards more practical and commerce-based use cases like storefront reviews. Among all of the flavors of AR being pursued by tech giants, local search and navigation have a semi-clear business case.

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AR Insider

APRIL 21, 2021

These are a few utilitarian, commerce, and social angles. With that backdrop, Snap’s AR efforts similarly tie into the goal of driving local commerce. Like with Google , the payoff for these efforts is monetization –– via advertising, affiliate revenue or other models — to facilitate local commerce. Shared and Persistent.

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AR Insider

OCTOBER 12, 2020

We’ve heard this rallying cry for AR commerce for a few years, but it takes on new meaning during COVID-era retail lockdowns. Practicality drivers include commerce-enablement, as noted. But among all of the AR sub-sectors that are “COVID-advantaged,” shopping and commerce could be most primed. Accelerated Adoption.

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AR Retail Data Survey 284

VRScout

MAY 20, 2020

A new report by Jon Prosser of Front Page Tech states that Apple’s long-rumored augmented reality headset will work in-tandem with the iPhone, using the devices processing power to generate AR visuals via the wireless headset, just like the Apple Watch. Image Credit: Front Page Tech.

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Retail Apple AR Augmented Reality 530

AR Insider

AUGUST 11, 2020

Like other tech sectors, it has spawned several sub-sectors that comprise an ecosystem. The latter falls under the category of AR commerce , a topic we also spend lots of time with. Put another way, AR advertising and commerce flow into each other, just as advertising’s goal is to drive commerce in ways we’ll examine in this report.

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Tech Trends VR

MAY 21, 2018

While E-commerce and digital marketing have proven to be effective platforms, Virtual Reality (VR) is the next innovative technology that will improve and impact the retail and marketing sectors, with market-foresight advisory firm ABI Research forecasting that VR in retail and marketing sectors is expected to generate US$1.8 Click To Tweet.

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Retail Trends Virtual Reality AR 282

ARPost

MARCH 4, 2021

Tech publications have been showing you loads of AR experiences by major retail brands, distributors, and producers. Google did the math on e-commerce. See Also: How To Smoothly Incorporate AR Into Your E-Commerce Strategy. How Consumers Approach E-Commerce. But, do people use them? How Retailers Approach AR.

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Tech Trends VR

AUGUST 12, 2019

XR is a powerful tool being used to attract, engage, and retain customers as online commerce and bricks-and-mortar converge. What tech improvements are needed for improved UX? Tech Trends is an official media partner of VRX 2019. Alice Bonasio is a VR and Digital Transformation Consultant and Tech Trends’ Editor in Chief.

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Retail Magic Leap San Francisco Trends 257

AR Insider

JUNE 24, 2021

Primer pulls this off through proprietary 3D modeling tech and partnerships with tile and textile brands. It’s also possible that this is more of a tech & team acquisition. That would certainly boost Shopify’s camera commerce chops. Camera Commerce: AR Monetization Materializes. Shopping Spree.

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AR Examples Retail Technology 223

AR Insider

JUNE 2, 2021

Camera Commerce. With that backdrop, we continue to see signs that AR shopping — or what we call camera commerce — is driving real consumer engagement and brand value. Camera commerce also produces tangible results as we examined in recent case studies and data roundups on performance metrics. Boring Tech.

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AR Case Study Data Survey 297

VRScout

NOVEMBER 25, 2021

The funding round was led by Europe’s most active proptech VC, Pi Labs, with participation from Silicon Valley-based commerce experts Sugar Capital and deep tech specialists 7Percent Ventures – one of the first backers of Oculus VR – alongside several notable angel investors.

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AR Insider

MAY 26, 2021

These are a few utilitarian, commerce, and social angles. Admittedly, its moves and motivations aren’t as big as others in the series — namely Google and Niantic — simply because offline local commerce isn’t its core business. The latest is its experimental tech-fueled salon. continuing here with Amazon.

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Amazon AR Retail Real Estate 226

Road to VR

NOVEMBER 9, 2022

percent in a layoff that will affect 11,000 of its employees, making it the largest tech layoff this year. Meta is decreasing its workforce by around 12.6 “I got this wrong, and I take responsibility for that.”

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Trends 351

ARVR

DECEMBER 23, 2022

Elsewhere — and for similar reasons — we see a separate trend: AR shopping, also known as “camera commerce.” Panning back, these two trends — shoppability and camera commerce — are on a collision course. This involves 3D product visualization to virtually try on everything from cosmetics to couches. We’ve excerpted it below.

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AR Trends Tools Virtual Reality 246

AR Insider

NOVEMBER 25, 2020

And as a tech-forward shop, his perspective goes beyond AR, with a view to how it integrates with adjacent technologies. Voice will solidify its worth as an incredibly important medium that brands will quickly adopt as it becomes the connective fiber between physical retail, e-commerce, and click and collect.

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AR Retail Microsoft Trends 355

Road to VR

FEBRUARY 18, 2020

Oculus brought controllerless hand-tracking to Oculus Quest as an experimental feature back in December , and while it’s useful for navigating around the headset’s menus when you don’t want to pick up the controllers, developers have begun prototyping more creative uses for the tech. Finger Skateboard.

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Hand tracking Controllers Oculus Gaming 350

Road to VR

APRIL 14, 2022

And living under their rules has profoundly shaped my views on the tech industry. We offer our creator and commerce tools either at cost or with modest fees to enable as much creation and commerce as possible. Our ads business model is an auction, which guarantees every business the most competitive price possible.

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Apple Industry Google Tools 340

ARPost

OCTOBER 11, 2022

That iteration was an interface through e-commerce apps and sites. I can’t help but imagine how far Be Your Own Model’s tech-powered features will go.”. At the time, the focus was on an immersive e-commerce solution switching from shorter-term specific activations to always-on virtual stores. The smart mirror is different.

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Retail Virtual World Real Estate Singapore 452

ARVR

JANUARY 25, 2022

Better yet, 3D content is finding pre-metaverse value today in social lenses and camera commerce. From there, Avataar’s tech goes to work in stitch together 3D models. For example, AR shopping early adopters like IKEA and Wayfair have developed homegrown tech. and shopping tech with it?—?but So 3D content?—?and

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AR San Francisco Augmented Reality Tools 130

GizModo VR

OCTOBER 3, 2020

Less than a week before the 2020 presidential election, three of the biggest names in tech—Facebook CEO Mark Zuckerberg, Google CEO Sundar Pichai, and Twitter CEO Jack Dorsey—will testify before the Senate Committee on Commerce, Science, and Transportation about a longstanding law that protects websites from liability… Read more.

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ARPost

MARCH 11, 2022

Many brands, particularly from the e-commerce and retail industry, have become early adopters of emerging trends, according to Rodriguez. Smaller e-commerce and retail brands can stand to benefit from embracing the metaverse and innovating their CX. New Opportunities for CX in the Metaverse.

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Virtual World Real Estate Retail Augmented Reality 411

ARPost

MAY 21, 2021

Expanding AR and E-Commerce. While Scan Band definitely speaks to how these tech advances make it to engaging consumer applications, Snap has an eye on e-commerce. Snap even announced a new Creator Marketplace to connect businesses running e-commerce on the platform with lens creators. “We want to make music more kinetic.

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Machine Learning AR Tools Gesture Control 399

ARVR

DECEMBER 16, 2022

Elsewhere — and for similar reasons — we see a separate trend: AR shopping, also known as “camera commerce.” Panning back, these two trends — shoppability and camera commerce — are on a collision course. Instagram’s other advantage and alignment with AR is the fact that its owner happens to be keen on immersive tech.

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AR Trends Immersion Virtual Reality 130

ARPost

JULY 3, 2023

The metaverse is the future, and this summit will provide an opportunity for businesses to capture the real business value of the Metaverse, meet and network with global tech and business leaders, prepare their business to enter the Metaverse, explore the latest metaverse solutions and technologies, and discover the real-world adoption of web3.0

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ARPost

SEPTEMBER 17, 2021

This means that while, as we’ll see in a moment, tech is still very much a part of XR in this relatively early stage, it is becoming increasingly efficient for people in need of solutions to create solutions that are more their own. The Connection to E-Commerce and Crypto. The Challenges Facing “XR Industries”.

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Trends Industry Strategy Technology 357

ARVR

SEPTEMBER 10, 2021

This is a subset of AR that we call camera commerce. Synthesizing these factors, ARtillery Intelligence recently produced a report to dive into the drivers and dynamics of camera commerce. This area that we call camera commerce involves using graphical overlays to enhance or inform shopping experiences. Who’s doing what?

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Retail AR Augmented Reality Examples 130

ARVR

JANUARY 6, 2023

We continue to see a trend toward shoppability in eCommerce and social media, also known as social commerce. Social commerce beacons like Instagram also offer things like product tags. Elsewhere — and for similar reasons — we see a separate trend: AR shopping, also known as “camera commerce.”

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Immersion Trends AR Retail 130

AR Insider

NOVEMBER 28, 2019

Tech giants’ motivations for investing in emerging tech often trace back to their core businesses. Similarly with Messenger, “ conversational commerce ” could be a natural use case. Speaking of commerce, the next direction for AR on Instagram is shoppable lenses to transact right on the spot.

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AR Magic Leap Data Trends 292

ARPost

SEPTEMBER 8, 2021

These two technologies fall within the digital umbrella of something called “immersive tech.” Sure, you’ll have to get in a tech team to customize and develop your product’s virtual module, but that is no mean feat anymore. See Also: The Power of Augmented Reality to Change B2B Commerce.

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AR Augmented Reality Retail Study 381

ARVR

MARCH 22, 2022

We’re talking mobile AR engagement & monetization; AR marketing and commerce; continued R&D in AR glasses; enterprise adoption; and the gradual march of consumer VR. That data could be a source of value, hence the tech-giant land grab noted last week. In that sense, emerging tech tends to do well when it builds on the familiar.

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