AR Insider

MAY 27, 2021

I’ve been writing about it for over a year, and working on related products at Unity for much longer. Expert panelists survey the state of AR advertising at Brand Innovators. I encourage you to watch the full panel video , but I will provide a few highlights here. Tony Parisi is Head of XR Ad Innovation at Unity Technologies.

AR 408

AR Unity Retail Entertainment 408

AR Insider

JULY 9, 2021

Specifically, LoopMe’s Christina Park cites her company’s survey data that show that almost 20 percent of consumers are more likely to pay attention to interactive ads, and 40% find AR try-ons useful. Game engines such as Unity have driven these prices down in terms of 3D creation and application. visual search ).

AR 365

AR Case Study Retail Study 365

XR Today - Mixed Reality tag

MAY 3, 2023

The most notable example in recent times is the evolution of video conferencing tools, following the hybrid and remote boom following the pandemic. Although, the report also claims that only 16 percent believe video calls help them feel present in meetings. The world is still adjusting to these new expectations to improve ROI.

Survey 85

Survey Trends Technology Machine Learning 85

AR Insider

MARCH 20, 2020

XR Talks is a series that features the best presentations and educational videos from the XR universe. It includes embedded video, as well as narrative analysis and top takeaways. We’re featuring a replay of that presentation as this week’s featured XR talk (video below). Speakers’ opinions are their own.

Trends 195

Trends AR Apple Tips 195

ARPost

JULY 9, 2019

The app includes historical photos and videos that came from the Smithsonian’s archives. See Also: 63% of Advertising Creatives Struggle with AR Technology Adoption, Unity Survey Finds. “Documentaries reach a certain audience that wants to enjoy the narrative.

AR 167

AR Augmented Reality Survey Unity 167

ARPost

FEBRUARY 6, 2023

As pointed out in one of the Unity Developers’ blog posts , aside from the exponential rise of development businesses, we’re also seeing more developer tools, such as the Unity and Unreal engines, becoming more accessible. According to a PwC report , businesses are likely to become “metaverse power users.”

Virtual Reality 400

Virtual Reality Unreal Technology Tools 400

The Ghost Howls

JULY 13, 2021

Now, in what seems a desperate move to become relevant in a field dominated by Unity and Unreal Engine, it has made this engine opensource with the name Open 3D Engine. ViewMagic wants to make volumetric videos easy. More info (ViewMagic / Video 1) More info (ViewMagic / Video 2). The moving window is around 0.5m

Virtual Reality 350

Virtual Reality AR Augmented Reality Oculus 350

TechCrunch VR

MARCH 1, 2022

. “We are excited we will be working together on hardware, software and technology roadmaps to enable the ecosystem for people,” Rubo Liang, ByteDance’s CEO, remarked remotely via video. of the global VR headset usage in January, according to Steam’s survey.

China 78

China Virtual Reality Augmented Reality Survey 78

The Ghost Howls

AUGUST 10, 2020

The latest Steam Hardware Survey showed some interesting trends happening in the PC VR market (at least the Steam VR market, since we have no info on the Oculus Store market). Facebook’s Chris Pruett has made a video inside the Unite Now initiative in which he explains the logic behind such a curation. Top news of the week.

Oculus 403

Oculus Video Sony Gaming 403

ARVR

AUGUST 28, 2020

VR- A powerful visualizer that emulates enchanting experiences (Source: Adobe Stock) Playing video games has always been great fun for people of different age-groups. If you want to get started with some VR programming the best place to start would be to get familiar with a gaming engine like Unity. Fortunately no!

Virtual Reality 130

Virtual Reality Simulation Unity Healthcare 130

The Ghost Howls

OCTOBER 11, 2023

Mine was planned to ship today, so I guess that tomorrow I will do an unboxing video! It seems that Meta is working on a similar technology , too, and a video released during the Meta Connect shows a user navigating and interacting with an XR experience by just moving a bit the fingers. Wait, what???

Apple 338

Apple Unreal Hand tracking Ukraine 338

Hypergrid Business

AUGUST 14, 2020

A Grid Raster survey this spring found that 56 percent of executives said they had already implemented virtual or augmented reality, and 27 percent had fully deployed their solution and were looking to scale it up. VR makes learning from PowerPoint slides and videos look outdated in comparison. Boeing Starliner. Image courtesy Varjo.).

Training 137

Training Machine Learning Data Virtual Reality 137

The Ghost Howls

JULY 19, 2021

This is confirmed also by a previous prediction by the CEO of Unity, which foresees that in 2030 VR headsets will be as popular as gaming console: that is mainstream, but still not as TV, for instance. More info (Quest 2 research by Nuvido) More info (Basti564’s latest video) More info (Niclas’s finding on DK3). Learn more.

AR 510

AR Technology Data Gaming 510

The Ghost Howls

JANUARY 13, 2021

It was too early for Unity, but they taught me about C++, C#, Java, OpenCV, OpenGL and other fancy development stuff. It talked about SIFT features and how the inventor used this kind of features to add 3D model of rabbits and teapots on top of a desk and over the hand in a camera video stream. So many memories, guys.

Virtual Reality 434

Virtual Reality Unity Course AR 434

The Ghost Howls

NOVEMBER 9, 2023

More info (Meta’s losses in 2023) More info (Meta expecting even higher losses in 2024) Quest 3 enters the Steam chart at 0.15% Meta Quest 3 appeared for the first time in Steam’s Hardware Survey, with a 0.15% share of the market. SteamVR 2.0 is now live for everyone. I particularly liked it.

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AR Apple Unity Ukraine 357

XR Today - VR Headsets tag

OCTOBER 31, 2023

Stettmeier added: People have realised you can interact via video conferencing. Moreover, during the session, Stettmeier showcased its touted ThinkReality VRX enterprise headset, which comes with leading features such as 6 DoF, full-colour MR passthrough, OpenXR SDK, and Unity/Unreal engine support.

Training 100

Training Industry Strategy AR 100

The Ghost Howls

JULY 24, 2023

More info Some news on content Touchly is a video player that aims at transforming flat content into volumetric videos Space Salvage is an upcoming single-player VR space flight game set to release at the end of the year for Quest and Steam VR Firewall Ultra is going to be released on PSVR 2 on August 24th.

Apple 294

Apple Survey Machine Learning AR 294

Leapmotion

APRIL 16, 2016

Shared last month on /r/leapmotion , this video also features an early arm menu. Let us know in our 2016 developer survey and get the chance to win one of five $100 Unreal/Unity asset credits ( full details ). Pinch in the air to create drawings for your new friend. VR Solar System Playground. Draw and Scale.

Leap Motion 28

Leap Motion Augmented Reality Unity Survey 28

The Ghost Howls

DECEMBER 27, 2021

I am a bit sad no one gave an award to The Unity Cube , though… I would have loved to get a “Worst Application Award 2021” from Road To VR…. Then, it guarantees that there is an open-source alternative to Unity and Unreal, so if in the future Meta wants to build its own engine, it could start doing that by forking Godot.

Unity 445

Unity Oculus Virtual Reality Gaming 445

The Ghost Howls

NOVEMBER 4, 2019

I want to highlight 3 reports: Steam Hardware survey. More info (Steam Hardware Survey) More info (Superdata XR Update) More info (Digicapital Report). I have played it, and you can see a terrible Youtube video of mine where I play the game. New statistics data on VR from Steam, SuperData, and DigiCapital. News worth a mention.

Magic Leap 165

Magic Leap AR Oculus Hardware 165

The Ghost Howls

FEBRUARY 3, 2020

The first one is the usual SteamVR hardware survey. Apart from highlighting that the Rift S is expanding its size and that the Valve Index is now selling well, the survey shows that VR users on Steam are continuously growing. Unity now supports Vulkan for Oculus Quest. Vuforia won’t drop Unity support. Image by Oculus).

Unity 247

Unity Latency AR Amazon 247

Hypergrid Business

APRIL 5, 2023

Virtual reality hasn’t caught on with American teens, according to a new survey from Piper Sandler released on Tuesday. I watched the Game Developers Conference presentations from Nvidia , Unreal Engine , and Unity. And it’s not just Unreal and Unity. (Image by Maria Korolov via Midjourney.) million units.

Unreal 102

Unreal Unity Virtual Reality Survey 102

The Ghost Howls

MARCH 26, 2018

With Gear VR, you use your phone to experience VR apps, but your phone is a device that has to do a bazillion things (handle calls, messages, videos, VR, etc…), so it has to be good for lots of use. This is Oculus’s answer to Steam Hardware & Software Survey. Magic Leap releases its SDK.

AR 162

AR Magic Leap Oculus Virtual Reality 162

XR Today - Virtual Reality

DECEMBER 25, 2022

As companies like Meta Platforms, Unity, and Epic Games build interconnected world-building platforms, gaming has found a new home with immersive technologies. In a recent survey , 59 percent of industry experts said gaming would dominate VR investments for the next few years. Meta Platforms. Metaverse Gaming Concerns.

Gaming 217

Gaming Government United Kingdom Immersion 217

The Ghost Howls

SEPTEMBER 9, 2019

Tyler of VNN has decompiled the Unity code of The Lab (something that is pretty easy to do) and in the DLLs has found all the code of a shooter game that features various characters from Half Life. It is highly probable that an HLVR game will be developed in the Source game engine, so a Unity game is not a possibility. Some XR fun.

AR 191

AR Oculus Virtual Reality Survey 191

The Ghost Howls

MAY 4, 2020

The biggest news of the week is the one that you can see in the above graph: i n the Steam Hardware Survey for April, it is possible to see a big spike of connected headsets. More info (Steam Hardware Survey) More info (Facebook’s revenues for Q1 2020) More info (Quest and Rift S stock, updated) More info (SuperData’s report).

Virtual Reality 223

Virtual Reality Machine Learning Augmented Reality Oculus 223

The Ghost Howls

OCTOBER 17, 2022

StandableVR is a plugin developed by a young dev to offer full-body VR via IK in Unity. Alan Smithson has shared on Linkedin a new cool showcase video of his MetaVRse engine, with which it is possible to build enterprise VR applications. Meta Reality Labs can give you a lot of money if you participate to its surveys. Learn more.

Apple 388

Apple Hand tracking Microsoft Ukraine 388

The Ghost Howls

SEPTEMBER 20, 2021

The company has not posted real photos or footage from the glasses, just a promo video with an accompanying blog post detailed some of their characteristics. The most viral XR video of the week has been the trailer of Alter Ego, a contest between singers on TV where the singers are represented by digital avatars on the stage.

AR 498

AR Nigeria Apple Oculus 498

The Ghost Howls

SEPTEMBER 1, 2022

Here you can find the video of the integral interview I had with him, with below the slightly-edited transcription. The integral video of the interview. We were using something called Visa, which was a very low-level library language, very different from what Unity is right now. But now, enough talking! Hello Jeremy!

Training 526

Training Study Machine Learning United States 526

VRScout

JULY 18, 2017

This past week, Unity Technologies unveiled key components of its advertising strategy , notably including the “Virtual Room,” a customizable mini app for brands to create their own integrated experiences. The user chooses to follow Alice through the looking glass.”.

Unity 358

Unity Filming Survey Entertainment 358

AR Insider

NOVEMBER 6, 2019

ARtillery Briefs is a video series that outlines the top trends we’re tracking, including takeaways from recent reports and market forecasts. See the most recent episode below, including narrative takeaways and embedded video. ARtillery Intelligence breaks this down in its latest report and AR Briefs episode (video below).

AR 218

AR Trends Amazon Survey 218

AR Insider

NOVEMBER 13, 2019

Our survey data with Thrive Analytics supports this. This democratizes advanced AR capabilities like graphics creation and includes tools like Unity , Amazon Sumerian and 8th Wall. The report’s video companion can also be seen below. Lastly, there’s AR-as-a-service (ARaaS). Lastly, there’s AR-as-a-service (ARaaS).

AR 303

AR Data Tools Survey 303

AR Insider

OCTOBER 16, 2019

ARtillery Briefs is a video series that outlines the top trends we’re tracking, including takeaways from recent reports and market forecasts. See the most recent episode below, including narrative takeaways and embedded video. ARtillery consumer survey data support that. Lastly, there’s AR-as-a-service (ARaaS).

Strategy 168

Strategy AR Trends Amazon 168

The Ghost Howls

AUGUST 11, 2019

More info (No Gear VR support on Note 10) More info (Object scanning on Note 10+) More info (Video of object scanning on Note 10+). The newest Steam Hardware Survey shows how Rift S has now more or less 8% of the market. In the end, XRDC has made a very interesting survey among XR devs. Other relevant news. Some XR fun.

Samsung 195

Samsung Survey Oculus AR 195

XR for Business Podcast

JANUARY 22, 2020

Making a video on your phone and posting it to YouTube is pretty much effectively free. And doing activations so we can import any Unity scene. So maybe gaze control, where they look at something and it triggers something else, or even like a survey at the end saying, “How was your experience? Rate it from 1 to 5.”

Technology 78

Technology Haptic Machine Learning Industry 78

XR for Business Podcast

JANUARY 22, 2020

Making a video on your phone and posting it to YouTube is pretty much effectively free. And doing activations so we can import any Unity scene. So maybe gaze control, where they look at something and it triggers something else, or even like a survey at the end saying, “How was your experience? Rate it from 1 to 5.”

Technology 78

Technology Haptic Machine Learning Industry 78

XR for Business Podcast

JANUARY 22, 2020

Making a video on your phone and posting it to YouTube is pretty much effectively free. And doing activations so we can import any Unity scene. So maybe gaze control, where they look at something and it triggers something else, or even like a survey at the end saying, "How was your experience? But that's a whole different story.

Haptic 60

Haptic Technology Machine Learning Singapore 60