The Ghost Howls

AUGUST 24, 2020

Oculus devices will require a Facebook login. The enormous piece of news of the week is tha t Facebook has communicated that from October, 20th, all people that want to use an Oculus device for personal use will have to use their personal Facebook account to log in. Top news of the week. Image by Tweakanalogy). The same on Twitter.

Unreal 423

Unreal Apple Government Data 423

The Ghost Howls

MARCH 16, 2020

And while this is anyway a good result for a startup (developing an AR headsets means spending billions in R&D), targeting the consumer market has been a suicide move , that let Microsoft get full control of the profitable enterprise market. Valve Index and Oculus Quest were on sale again. Image by Oculus). Who knows….

Magic Leap 322

Magic Leap Europe AR Virtual Reality 322

The Ghost Howls

APRIL 27, 2020

We’re looking for a Unity dev for a freelance gig lasting 1–2 months, ideally from Italy or a nearby country (for easier management). It is in Italian, but basically it says that we’re looking for a Unity dev with preferred experience with VR and/or multiplayer games. Maybe Oculus planned to showcase Del Mar at GDC.

Course 258

Course Magic Leap AR Oculus 258

The Ghost Howls

JANUARY 28, 2023

While still in Italy, I verified that Microsoft Teams, Unity, and Github were accessible from China. And I have to say that this strategy is paying off. Oculus Quest Me and my Quest 2 When I’m at home, the Quest is the headset that I use the most.

China 386

China Government Italy Google 386

The Ghost Howls

MARCH 2, 2020

To make you understand how these features are incredible, Qualcomm has stated that “the [XR2] reference design has 2x the CPU and GPU performance, 4x more video bandwidth, 6x higher resolution and 11x AI improvement compared to our current widely adopted XR platform [the Oculus Quest ]”. Image by Microsoft). News worth a mention.

Hand tracking 231

Hand tracking AR Oculus HTC 231

The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). Since Meta made the acquisition and took over Oculus, VRTUOLUO began to write original and in-depth articles on the XR industry.

China 308

China Industry Government AR 308

The Ghost Howls

AUGUST 1, 2020

He has a very interesting working story, having worked for great companies like Microsoft and Fast Company. In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! 2022 could be the key year for XR.

Apple 512

Apple Oculus China Magic Leap 512

VRScout

JUNE 10, 2016

This latest acquisition is another piece in a secretive strategy: over the past few years Snapchat has quietly acquired a couple of other potentially augmented reality-related companies as well as talent. The Seebright SDK also supports Unity and Unreal engines and is compatible with both iOS and Android.

Augmented Reality 150

Augmented Reality HTC Google Seattle 150

VRWorld

JULY 12, 2017

There’s no doubt that the announcements made on this conference might be the clearest direction where VR/MR/AR are heading as an industry, as it will happen after Microsoft Windows 10 Mixed Reality launches, as well as seeing the first sales results of next generation Oculus Rift headset. Maureen Fan, CEO, Baobab Studios.

Conference 49

Conference San Francisco Virtual Reality Tourism 49

The Ghost Howls

MARCH 26, 2018

This business strategy of selling to few people for a high price has completely sense , considering that all the device has been conceived to add all the features that could make it compelling mostly for professionals. Oculus Go showcased. The Oculus Go (Image by Oculus).

AR 161

AR Magic Leap Oculus Virtual Reality 161

Robert Scoble

OCTOBER 4, 2019

Mark Zuckerberg talks about the future of VR and AR at Facebook’s recent Oculus Connect conference. It isn’t alone, we know of many companies that are spending billions on same, including Microsoft, Google, Amazon, Sony, Magic Leap, Huawei, and others. The tech industry is gearing up for a new paradigm shift.

AR 62

AR Augmented Reality Magic Leap Immersion 62

The Ghost Howls

DECEMBER 27, 2021

Oculus Quest 2 had a great Christmas. The sales of Oculus Quest 2 have been great during the holidays , and the Quest has been a Christmas gift very much appreciated by kids (but wasn’t there an age limit?). (Image from Reddit). The VR ecosystem can end 2021 with a big smile on its face. Other relevant news. Image by Rec Room).

Unity 438

Unity Oculus Virtual Reality Gaming 438

The Ghost Howls

APRIL 26, 2021

This week has mostly been in the sign of Oculus, with many news and updates from the brand controlled by Facebook. As always, they’re doing a great job not only with the product but also with the communication strategy. Johnson has worked at Microsoft and Qualcomm before, and she is a very respected executive.

Magic Leap 367

Magic Leap Oculus Unity Gaming 367

The Ghost Howls

DECEMBER 1, 2019

This acquisition signs a new course for Facebook strategy in XR: after having just partnered with external studios for the development of its top-notch exclusive titles (e.g. Upload has published a shopping guide for your Oculus Link. Ready At Dawn, Sanzaru Games, etc…), Facebook has actually started incorporating game studios.

Gaming 40

Gaming Czech Republic Microsoft AR 40

The Ghost Howls

JANUARY 22, 2021

Didn’t work (Image by Microsoft). I expect the smartglasses from Facebook, first of all, to be Facebook-branded (so, goodbye Oculus), to be very stylish (remember that Luxottica is the leading company for glasses and sunglasses), and to be able to connect to the smartphone without a tether. Sounded good.

Augmented Reality 475

Augmented Reality Magic Leap AR Apple 475

The Ghost Howls

MAY 30, 2022

More info (RealityOS trademark) More info (Robert Scoble’s take on Apple’s reveal strategy). It is a terrible moment for tech companies: after Meta and Unity, also Snap stock has lost -30% of its value after the CEO has announced that the company won’t be able to reach its estimated earnings goals. Other news. Learn more. Learn more.

Magic Leap 297

Magic Leap Virtual World Ukraine Augmented Reality 297

The Ghost Howls

NOVEMBER 2, 2020

In the meanwhile, the community is still rioting about the Facebook login , and /r/Oculus should now be called /r/FacebookBannedMyAccount because this is the only topic people are talking about. More info (New features of OpenXR) More info (OpenXR in Unity) More info (OpenXR in Microsoft products).

Sony 362

Sony Oculus Controllers Haptic 362

XR for Business Podcast

JULY 28, 2020

We started working really early on with the DK-1 from Kickstarter, testing, playing around with Unity, seeing what we could do, up to now where we're easily 200+ commercially funded, brand funded XR experiences. And alongside Hill+Knowlton Strategies, one of the WPP [Group] PR and strategy agencies. I'm a cyclist.

Technology 78

Technology Guinea 360 Video Tools 78

XR for Business Podcast

JULY 28, 2020

We started working really early on with the DK-1 from Kickstarter, testing, playing around with Unity, seeing what we could do, up to now where we're easily 200+ commercially funded, brand funded XR experiences. And alongside Hill+Knowlton Strategies, one of the WPP [Group] PR and strategy agencies. I'm a cyclist.

Technology 78

Technology Guinea 360 Video Tools 78

XR for Business Podcast

DECEMBER 18, 2019

I remember seeing the Oculus guys — Palmer Luckey and Nate Mitchell and Brendan (Iribe) over at one of their CES tables in the early years, well before they were acquired. And even the Oculus Quest is at $400, and they seem to be the $200 Oculus Go. Facebook is still investing in Oculus, obviously.

Training 78

Training San Jose Oculus AR 78

XR for Business Podcast

DECEMBER 18, 2019

I remember seeing the Oculus guys — Palmer Luckey and Nate Mitchell and Brendan (Iribe) over at one of their CES tables in the early years, well before they were acquired. And even the Oculus Quest is at $400, and they seem to be the $200 Oculus Go. Facebook is still investing in Oculus, obviously.

Training 78

Training San Jose Oculus AR 78

XR for Business Podcast

DECEMBER 18, 2019

I remember seeing the Oculus guys -- Palmer Luckey and Nate Mitchell and Brendan (Iribe) over at one of their CES tables in the early years, well before they were acquired. And even the Oculus Quest is at $400, and they seem to be the $200 Oculus Go. Facebook is still investing in Oculus, obviously. well, failing.

Training 60

Training San Jose Oculus AR 60

XR for Business Podcast

JULY 28, 2020

We started working really early on with the DK-1 from Kickstarter, testing, playing around with Unity, seeing what we could do, up to now where we're easily 200+ commercially funded, brand funded XR experiences. And alongside Hill+Knowlton Strategies, one of the WPP [Group] PR and strategy agencies. I'm a cyclist.

Technology 60

Technology Guinea 360 Video Tools 60

XR for Business Podcast

NOVEMBER 10, 2020

So I'm assuming you're streaming this down from the cloud, using probably Unity or something= Florian: Yeah. Why not just use it, bring that application you have -- at the moment, a Unity application you have -- on the server or on premise or in cloud. In future it should also run on VR devices like Oculus, or HTC Vive, or any other.

Study 78

Study Industry Technology Data 78

XR for Business Podcast

NOVEMBER 10, 2020

So I'm assuming you're streaming this down from the cloud, using probably Unity or something=. Why not just use it, bring that application you have -- at the moment, a Unity application you have -- on the server or on premise or in cloud. In future it should also run on VR devices like Oculus, or HTC Vive, or any other.

Study 78

Study Industry Technology Data 78

XR for Business Podcast

DECEMBER 18, 2019

I remember seeing the Oculus guys — Palmer Luckey and Nate Mitchell and Brendan (Iribe) over at one of their CES tables in the early years, well before they were acquired. And even the Oculus Quest is at $400, and they seem to be the $200 Oculus Go. Facebook is still investing in Oculus, obviously.

Training 60

Training San Jose Oculus AR 60

XR for Business Podcast

JANUARY 20, 2020

But what was it like kind of going through these growing pains of going from a million dollar simulator — millions of dollars simulator — to now we can buy an Oculus Quest for 500 bucks? So this was before Oculus. So you don’t know anything about coding, Unity, Unreal. And very much VR has been like AI.

AR 78

AR Machine Learning Government Virtual Reality 78

XR for Business Podcast

JANUARY 20, 2020

But what was it like kind of going through these growing pains of going from a million dollar simulator — millions of dollars simulator — to now we can buy an Oculus Quest for 500 bucks? So this was before Oculus. So you don’t know anything about coding, Unity, Unreal. And very much VR has been like AI.

AR 78

AR Machine Learning Government Virtual Reality 78

AR Insider

MAY 6, 2020

The third major change came from Unity which recently announced that it will now be serving AR ads on mobile. Unity has one of the world’s largest mobile ad serving businesses and at the end of last year they partnered with Fossil to pilot this new ad format in mobile games. Virtual humans are getting more and more real.

AR 383

AR Examples Data Head Mounted Display 383

XR for Business Podcast

JANUARY 20, 2020

But what was it like kind of going through these growing pains of going from a million dollar simulator -- millions of dollars simulator -- to now we can buy an Oculus Quest for 500 bucks? So this was before Oculus. So you don't know anything about coding, Unity, Unreal. So the traditional way to do it is to use Unreal or Unity.

AR 60

AR Machine Learning Government Virtual Reality 60

XROM

NOVEMBER 27, 2021

Zoom has announced a partnership with Facebook’s #Oculus that will let users meet in virtual reality. The company in September also teamed up with a maker of office phone booths to create a videoconferencing pod for offices, as part of its strategy to remain relevant even as workers move to offices.

Augmented Reality 52

Augmented Reality Virtual Reality India Conference 52

Cats and VR

MAY 1, 2017

Launched in December as a physical goods mobile AR game, HoloGrid: Monster Battle VR is one of the first Gear VR games to incorporate the use of the platform’s new GearVR Controller and add Oculus Gear VR Avatar support with VOIP so players can talk to their opponents during games.

Augmented Reality 102

Augmented Reality Gaming Virtual Reality AR 102

The Ghost Howls

JANUARY 24, 2022

Image by Microsoft). Microsoft is acquiring Activision Blizzard for $68.7B. The biggest news of the week has been the acquisition of Activision Blizzard by Microsoft for $68.7B. With it, Microsoft acquires many popular games like Overwatch, Starcraft, Call of Duty, and even Candy Crush. Other relevant news.

Microsoft 313

Microsoft Google AR Virtual World 313

XR for Business Podcast

AUGUST 5, 2019

Cameron Ayres from Sector 5 Digital discusses strategies for maximizing that ROI. His primary role is developing the strategy and implementation of emerging technology, to best enhance digital projects. They're hiring a Unity developer or a 3D modeller. But it's so important that it's done in a tasteful and high-quality way.

Augmented Reality 78

Augmented Reality Virtual Reality Technology Training 78

XR for Business Podcast

AUGUST 5, 2019

Cameron Ayres from Sector 5 Digital discusses strategies for maximizing that ROI. His primary role is developing the strategy and implementation of emerging technology, to best enhance digital projects. They're hiring a Unity developer or a 3D modeller. But it's so important that it's done in a tasteful and high-quality way.

Augmented Reality 78

Augmented Reality Virtual Reality Technology Training 78

XR for Business Podcast

AUGUST 5, 2019

Cameron Ayres from Sector 5 Digital discusses strategies for maximizing that ROI. His primary role is developing the strategy and implementation of emerging technology, to best enhance digital projects. They're hiring a Unity developer or a 3D modeller. But it's so important that it's done in a tasteful and high-quality way.

Augmented Reality 60

Augmented Reality Virtual Reality Technology Training 60

XR for Business Podcast

AUGUST 5, 2019

Cameron Ayres from Sector 5 Digital discusses strategies for maximizing that ROI. His primary role is developing the strategy and implementation of emerging technology, to best enhance digital projects. They're hiring a Unity developer or a 3D modeller. But it's so important that it's done in a tasteful and high-quality way.

Augmented Reality 60

Augmented Reality Virtual Reality Technology Training 60