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Google Swirl Redefines Advertising With Its 3D Ad Format

ARPost

Last June, Google released a new 3D ad format called Swirl , which meshes programmatic advertising with next-generation content. Previously available only through Google team, Swirl was released to all brands yesterday , on July 9, making it available to all advertisers. See Also: 6 Brands That Use AR and VR Advertising Successfully.

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What to Expect from the Immerse Global Summit 2023

XR Today - Mixed Reality tag

Produced by the VR/AR Association , the Immerse Global Summit is one of the world’s most exciting technology conference series. Hosting virtual and in-person conferences across the United States and Europe, the event encapsulates the VR/AR Association’s quest to facilitate innovation in the immersive technology space.

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How the Stock Market is Showing Faith in Augmented and Virtual Reality (AR/VR)

ARVR

One-year price performance for MSFT, AAPL, GOOGL, SNE, and NVDA According to the latest report from Statista , the global augmented reality (AR) and virtual reality (VR) markets are rapidly growing and are forecast to reach a total of $72.8 Last year, Google also acquired North, an AR smart glass manufactures.

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The Best Photogrammetry Solutions in 2023

XR Today - Mixed Reality tag

As real-time 3D (RT3D) production becomes commonplace alongside the rise of extended reality (XR) services, solutions to accelerate and democratise the production of RT3D assets are starting to increase. RT3D engines such as Unity and Unreal significantly streamline XR production pipelines with easy-to-use tools.

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The Best Photogrammetry Solutions in 2022

XR Today - Mixed Reality tag

As real-time 3D (RT3D) production becomes commonplace alongside the rise of extended reality (XR) services, solutions to accelerate and democratise the production of RT3D assets are starting to increase. RT3D engines such as Adobe Substance, Unity, and Unreal significantly streamline XR production pipelines with easy-to-use tools.

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The XR Week Peek (2022.11.14): Meta lays off 11,000 people, Apple works on some sort of “metaverse”, and more!

The Ghost Howls

Tim Cook always said he’s not interested in the M-world, but the only truth is that he doesn’t want to say that word , while actually he’s super interested in the technology, and this job listing proves that. The console can also be inserted in a special case (a much improved version of Google Daydream View) to become a VR headset.

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GDC spinoff conference VRDC gets standalone event: VRDC 16

Cats and VR

Bringing an expanded focus and new Advisory Board, the two-day event will bring together designers, programmers, business professionals, producers, artists, and audio practitioners to share best practices, demo new technology, create new business partnerships, and exchange ideas with innovators shaping the industry.