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Google Wants To Deliver World-Scale AR Using Google Maps

VRScout

Google Maps is getting a major upgrade. During Google’s 2-hour long 2022 I/O event last week, the company made a number of exciting announcements, including the reveal of a new mid-tier phone as well as a pair of AR glasses capable of translating multiple languages in real-time. . Image Credit: Google.

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Google Rolls Out New AR Features For Its Lens App

VRScout

While VR technology may have been absent at this year’s I/O Developer Conference in Mountain View, California, Google did reveal several AR and machine learning-based updates coming soon to Google Lens. Image Credit: Google. Image Credit: Google.

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Can Google Merge AR and AI?

ARVR

In all the excitement around generative and conversational AI, Google has gotten lots of grief for missing the party. The common refrain is that these technologies are Google killers. However, there’s just one issue with that take: Google is better positioned than anyone for AI. In other words, where can I buy it locally?

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Emerging Technologies Achievable Through The Cloud: 4 Practical Examples

ARVR

Cloud computing is the foundation beneath some of the fastest growing industries in the world, So it’s not difficult to get lost in all the buzzwords that are thrown around cloud computing and digress from actual technological advances and benefits that are achievable with smart and efficient use of the cloud. So what’s behind the hype?

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Google Poly Editor Gives Brands More Control Over Their Immersive Ads

VRScout

Google introduces customizable backgrounds, new animation settings, and realistic reflections. Google Poly editor in-action. Image Credit: Google. Immersive ads running on Google’s Swirl platform. Image Credit: Google. Image Credit: Google. Feature Image Credit: Google.

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Google Teases New AR Features Coming To Google Maps & Lens

VRScout

Google VR becomes Google AR & VR as the company uses its annual I/O event to tease a new wave of augmented technology. Google wasted no time at this years Google I/O Developer Conference , diving head first into some truly jaw dropping projects that are making their way to our devices.

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XR Technology at AWE and the Auggies: Exclusive Content From Ori Inbar

ARPost

As the XR technology showcase gets closer, the news gets more exciting. While I was looking for background on the Auggies, AWE’s XR technology awards, AWE founder Ori Inbar shared some anecdotes from the early days of AWE. AWE is, of course, an XR technology event bigger than just the Auggies. The Auggie Awards started in 2010.