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The XR Week Peek (2022.05.16): Meta teases Cambria, Google shows new AR features, and more!

The Ghost Howls

Image by Google). Google performs interesting AR news at I/O conference. At Google I/O, no executive of the company has talked about the M-word, but they have anyway showed interesting AR updates, which will be relevant for our future M-world. Another cool announcement has been the one of Immersive View for Google Maps.

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Trends and predictions for XR in 2024

The Ghost Howls

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Especially Apple and Google, which are the dominant players in the smartphone industry, are both launching headsets this year.

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Dev Shares Crash Course on VR Game Optimization for Oculus Quest & Mobile Hardware

Road to VR

Optimization is no easy task, especially with the limited resources of mobile hardware like the Snapdragon 835 processor in the Oculus Quest. In nine minutes, this crash course offers up an indie-dev focused overview of optimizing VR games built in Unity for mobile hardware like Oculus Quest. Toggle GPU instancing on materials.

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Job Simulator & Vacation Simulator Are Coming To Apple Vision Pro

Upload VR

A Unity sign-up page confirmed two of the best-selling VR games are coming to Apple Vision Pro: Job Simulator and Vacation Simulator. Google-owned Owlchemy Labs is the studio behind both games, which are currently available on Meta Quest, PlayStation VR, SteamVR, and even Pico headsets. and Vacation Simulator will be priced $29.99

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Most Innovative XR Collaboration Vendors to Watch in 2022

XR Today - Virtual Reality

Meta is also the company behind Oculus, one of the more accessible and affordable VR headsets on the market. Unity represents one of the most flexible environments in the XR landscape for companies looking to build their own collaborative experiences from scratch. Magic Leap.

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Unity Hires VRML Co-Creator Tony Parisi In Bid For VR Dominance

UploadVR Between Realities podcast

Unity closed out its Unite 2016 Keynote in Los Angeles today with a huge focus on VR. “We think that immersive technologies like VR and AR represent the next computing platform,” Parisi told the crowd at Unite. 10, and that native Unity support would arrive in the next iteration of the engine, 5.6.

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Top XR Vendors Majoring in Advertising in 2022

XR Today - Virtual Reality

For years, the company has been helping brands to unlock next-level promotional opportunities with AR ad campaign creation, and Oculus experiences. Among the biggest technology brands in the world, and a major name for any company interested in advertising within the digital world, Google has plenty to offer in XR promotion.

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