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XR Gaming Case Study: Groove Jones, Be Pro Be Proud

XR Today - Virtual Reality

Creative augmented and virtual reality (AR/VR) technology firm Groove Jones develops immersive solutions for enterprises, brands, and location-based experiences. It also helps to enhance customer engagement and marketing with immersive custom campaigns. But what does gamification add to immersive training systems?

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How XR Fan Engagement Brings Fans Closer to the Game

ARPost

Over the years, ARPost has covered the physical nature of XR in athletics and sports a number of times – from how athletes use XR to improve their game , to how gamers can use VR sports to stay fit , to how thrilling and active a good AR team game can be for players and spectators alike. Is AR the Future of Fan Engagement?

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This Life-Size Angry Birds Game Is Powered By Immersive Tech

VRScout

Everyone’s favorite mobile puzzle game Angry Birds has received countless ports since its original launch back in 2009. This includes several VR experiences for Meta Quest, PC VR, and PlayStation VR headsets, as well as an AR game for iOS and Android devices. For more information visit electricgamebox.com.

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This Restaurant Will Let You Paint With Sauces in VR

VRScout

Especially for fans who’ve never experienced room-scale immersion before. When your masterpiece is complete, you can save an in-game video of your custom creation on Facebook right there. 29 – South Carolina vs. Tennessee. 19 – Tennessee vs. Missouri. The activation opens four hours before kickoff. 1 – FSU vs. UNC.

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AR Meditation App Helps Calm Veterans Suffering From Trauma

VRScout

After seeing how calm each vet was after stepping into VR, Hill reached back out to Tarrant to see if there was a way of combining immersive technology with his electroencephalogram research. war memorials in VR. To do this, the app pairs with an Apple Watch which, in turn, uses its built-in heart rate tracker to monitor your levels.

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Shaq’s Fun House Debuts Super Bowl LVII AR Experience

XR Today - Augmented Reality tag

I’m ready to team up with Papa Johns and Netspend to bring Shaq’s Fun House presented by Netspend to my people at home for the Big Game Weekend” The seven-foot-one-inch-tall sports star has played basketball for the Los Angeles Lakers, Miami Heat, Cleaveland Cavaliers, Phoenix Suns, and Boston Celtics.

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How and Why Brand Engagement Is Driving XR Development

ARPost

The most cutting-edge advances in AR graphics and dynamic rendering that will one day build games and other apps are being developed by AR advertisers. 8th Wall has used holograms in brand engagement experiences as well, with the most recent being a July WebAR game featuring a hologram of tennis champion Andy Murray. 8th Wall.

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