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Augmenting the Impact of Virtual Reality with a Robust Testing Strategy

ARVR

With some big, global brands like Google, Facebook, and Samsung stepping their foot in the virtual reality space, and large investments pouring in, it is evident that virtual reality is here to stay. The impact and relevance of VR go beyond the scope of entertainment and gaming, and it is getting its fair share in the mainstream industries.

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Analysis: Meta opens up its walled garden to become the Android of XR

The Ghost Howls

Until today, I believed that Meta was in a very difficult position this year, because on one side the launch of the Apple Vision Pro put Meta’s dominant position in the market at risk; and on the other side, Google re-entering the field with an Android XR operating system and Samsung as its partner, was a real threat, as well.

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Trends and predictions for XR in 2024

The Ghost Howls

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. Apple has unveiled the Vision Pro, while Google has announced a mixed-reality headset that is being built together with Samsung and Qualcomm.

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The XR Week Peek (2024.05.14): New rumors on the Vision Pro 2, Ultraleap Hyperion, and much more!

The Ghost Howls

Chinese manufacturers BOE and SeeYA may provide cheaper displays in higher quantities than Sony is doing now, while Samsung may be supplying the DRAM components. The second is that “mistaken model of the strategic motivations”, which seems to aim at the fact that Meta has a clear strategy that is not (only) about data mining this time.

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The XR Week (2022.01.24): Google AR headset is “Project Iris”, Microsoft acquires Activision Blizzard, and more

The Ghost Howls

I think that Zuck is now all-in with XR, and all these games are not relevant to Facebook’s current strategy, so the deal has not been completed. Gaming is the most dynamic and exciting category in entertainment across all platforms today and will play a key role in the development of metaverse platforms,” he said in the press release.

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The XR Week Peek (2023.07.31): Roblox released on Quest, Apple bringing back investments in VR, and more!

The Ghost Howls

I think that the upcoming release of Quest 3, and the increasing rumors about Samsung are going to improve our situation even more. This gamification mechanic seems pretty lame to me : people need entertaining quests, not boring stuff just done to show them the new features of the platform. Let’s all hope so. Great job, Magnopus!

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Highlights From New York City’s Upcoming VR In The Sky Event

UploadVR Between Realities podcast

Beyond the well-known gaming experiences, immersive reality impacts a collection of entertainment industries by way of ads, live event broadcasts, news shows, and more. Tony Parisi | Head of VR/AR Strategy, Unity. Driving marketing strategy and sales development across Time Inc. ’s multi-platform virtual reality brand.

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