article thumbnail

Case Study: AR Gets Big Rigs Back on the Road

ARVR

Our research arm ARtillery Intelligence tackled these questions in its report: Enterprise AR: Best Practices & Case Studies, Vol 2. Culture & Comfort Many case studies we’ve examined in this series focus on AR’s ability to offer line-of-site guidance. We’ve excerpted it below, featuring Peterbilt’s AR deployment.

article thumbnail

Case Study: MAC Cosmetics Augments Makeup Try-Ons

ARVR

including AR creation tools and ad placement?—?could These questions were tackled in a recent report by ARtillery Intelligence, containing narrative analysis, revenue projections, and campaign case studies. Many of the case studies in this report focus on fashion products. and overlapping to some degree?—?is

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Case Study: Bolle Boosts Brand Image with AR

ARVR

including AR creation tools and ad placement?—?could These questions were tackled in a recent report by ARtillery Intelligence, containing narrative analysis, revenue projections, and campaign case studies. and overlapping to some degree?—?is is AR marketing. This field?—?including could grow from $2.78 billion last year to $9.85

article thumbnail

XR Today’s Virtual Reality Guide for Enterprises

XR Today - Virtual Reality

Virtual reality (VR) is one of four key forms of immersion, with others including augmented, mixed, and extended reality (AR/MR/XR). Recently, new virtual reality guides have helped many navigate the expanding world of immersive tech. Virtual Reality Guides: Case Studies.

article thumbnail

Case Study: Can AR Transform the Art of Welding?

ARVR

Our research arm ARtillery Intelligence tackled these questions in its report: Enterprise AR: Best Practices & Case Studies, Vol 2. All these factors make it primed for AR simulation as a training tool. We’ll pause there and circle back in the next report excerpt with another enterprise AR case study.

article thumbnail

XR Advertising Case Study in Focus: Varjo and MUJI

XR Today - Virtual Reality

Increasing its efforts to communicate a sense of “serenity” to customers, MUJI launched a virtual reality experience based on nature. Implemented as an in-store installation within the company’s flagship store, the VR experience, created with Varjo, allows customers to step into a virtual reality world while shopping.

article thumbnail

XR in Education Case Study in Focus: Oculus and Aptiv

XR Today - Virtual Reality

The power of Extended Reality technology for education isn’t just evident in the traditional school and university landscape. Increasingly, large companies around the world are discovering the value of immersive tools when it comes to bringing powerful training opportunities to professionals. Implementing Virtual Reality Training.