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The State Of XR In the Automotive Industry

XR Today - Virtual Reality

Imagine a world where you can experiment with the features of your new car from the comfort of your new home or see all the information you need when driving projected on your windscreen. Already, we’ve seen leading companies in the automotive landscape experimenting with what’s possible in XR. billion by 2027.

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How is the Automotive Industry Leveraging XR?

XR Today - Mixed Reality tag

Few sectors are under more pressure than the automotive industry. For decades, automotive companies have been quick to adopt and explore new digital innovations. Now, one of the core technologies powering the new automotive age appears to be “extended reality”. million by 2027 for the automotive space alone.

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XR Today’s Virtual Reality Guide for Enterprises

XR Today - Virtual Reality

Virtual reality (VR) is one of four key forms of immersion, with others including augmented, mixed, and extended reality (AR/MR/XR). The concept captured the world’s attention after introducing VR headsets for gaming and entertainment. Virtual Reality Guides: Case Studies. billion USD by 2027, according to research.

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The XR Week Peek (2024.05.14): New rumors on the Vision Pro 2, Ultraleap Hyperion, and much more!

The Ghost Howls

More info News worth a mention (Image by Holoride) Holoride files for insolvency Holoride , the company offering innovative VR entertainment for the automotive sector, has filed for insolvency after the lead investor of its upcoming round changed his mind at the last minute. Go to SideQuest Sponsored Area Do you need a virtual world?

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The Intersections of Artificial Intelligence and Extended Reality

ARPost

While some see artificial intelligence (that “shiny object”) as taking the wind out of immersive tech’s sails, Lacey sees this as an evolution rather than a distraction. “I However, as AI gets stronger, it is increasingly used to create virtual assets and environments themselves. I don’t think it’s one or the other.

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BMW Unveils Mixed Reality Driving Experience

XR Today - Mixed Reality tag

German automaker BMW revealed its M Mixed Reality (MR) platform for developing real-time immersive driving experiences. The new technology converts the entire M2 vehicle as a controller for the MR system, using cutting-edge immersive solutions from Helsinki’s Varjo Technologies to merge the real and virtual worlds.

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How Will The Metaverse Really Affect Business?

Bernard Marr

Virtual worlds like Fortnite and Roblox have already become popular among Gen Z customers, who are increasingly spending money on digital goods like skins and accessories. This trend presents a significant opportunity for businesses to create virtual experiences and products that can engage customers and drive sales.