Peter Graham

JULY 18, 2019

Formerly called the Global Virtual Reality Association (GVRA), today the XR Association (XRA) has announced that Microsoft has joined as a member company alongside founding members HTC Vive, Sony, Google, Facebook, and Samsung. We are thrilled to welcome Microsoft to XRA,” said Elizabeth Hyman, CEO of the XR Association.

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UploadVR Between Realities podcast

MARCH 14, 2017

. “The fragmentation issue is most urgent to solve in the VR community over the next 12 months or so,” Trevett explains when asked about the consideration of augmented reality solutions. “We want things to be applicable as far as possible to different mixed reality devices in the future.”

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Groups Microsoft Augmented Reality Industry 261

ARPost

AUGUST 10, 2022

XRA pushed for virtual reality, augmented reality, and mixed reality, to be part of the US budget. Google, HTC Vive, Microsoft, Meta, and Sony Interactive Entertainment jointly created XRA. XRA Lobbied for the CHIPS Act to Include Immersive Technology. The XRA supports the fast-growing XR industry.

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DC Washington Industry Technology 371

The Ghost Howls

NOVEMBER 27, 2023

If OpenAI wanted to slow down to have time to understand the consequences of this new type of AI, Microsoft would already ready be to hire all the talents of OpenAI and carry on AI developments by itself. Now Microsoft is discontinuing them , putting another nail in the coffin of the HoloLens. Who will it be… Sony or Meta?

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XR Today - Augmented Reality tag

MAY 29, 2023

OpenAI, the firm behind ChatGPT, now operates partially under Microsoft, bringing a mass wave of developmental resources to the conversational AI space – especially for enterprises with the rise of CoPilot. What is Google’s Project Starline? Google is not ready to fully unveil its new and improved system yet.

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XR Today - Augmented Reality tag

OCTOBER 18, 2023

Rumours of renewed work on Google’s Project Iris augmented reality (AR) smart glasses have surfaced on the internet, according to reports. Originally, Google acquired technologies from North, an AR smart glasses enterprise, and debuted the project at its I/O event.

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Head Mounted Display Google Augmented Reality Microsoft 68

Robert Scoble

MAY 31, 2022

Unfortunately it has taken a lot longer to get augmented reality glasses to consumers than I expected. Heck, when I got Google Glass years ago I thought I never would take those off. Also, bleeding edge TVs, like my Sony OLED, have better color and luminance depth. A lot longer. Boy, was I wrong. What does that mean?

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

Extended reality, in the form of AR, VR, and MR, has shown significant potential for this landscape. We’ve already begun to see galleries and museums creating their own augmented reality and virtual reality experiences, designed to educate and enlighten people anywhere.

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VRScout

JANUARY 22, 2022

“Big tech companies, rather than smartphone manufacturers, are leading XR devices because they have the necessary content and platforms,” said Kim Gwang-soo, an analyst at eBest Investment and Securities, adding, “Google has an operating system Android, Microsoft has Xbox and Sony has PlayStation.

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Samsung AR Apple California 454

UploadVR Between Realities podcast

FEBRUARY 2, 2017

In these early months of 2017 just about every major tech company has some sort of virtual or augmented reality product either on store shelves or coming in the future. However, while rivals like Google , Microsoft and Sony are already well on their immersive way, Apple remains silent on what its immersive projects may be.

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Wearables Augmented Reality Apple AR 100

The Ghost Howls

FEBRUARY 7, 2023

I’m sorry about that, but it’s still a miracle I’ve managed to write it… Top news of the week (Leaked image from Samsung video) Samsung is back to XR with Google and Qualcomm The big news of the week is that Samsung is back to XR. What is even more interesting is that this device will be built in partnership with Google and Qualcomm.

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Hypergrid Business

JANUARY 25, 2023

Plus, it was a proprietary system, owned by Microsoft, and didn’t play well with other metaverse platforms. In its blog post, the company said that it will be focusing on other metaverse-related efforts, such as the launch of Microsoft Mesh , an enterprise-focused metaverse platform. ” And it’s making money.

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Microsoft Virtual Reality Augmented Reality Apple 145

The Ghost Howls

MARCH 1, 2024

The last cycle before this one was the Quest one, which started to make virtual reality known to the mainstream audience for what concerns games and fitness. Especially Apple and Google, which are the dominant players in the smartphone industry, are both launching headsets this year.

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Trends Apple Google Unity 407

The Ghost Howls

OCTOBER 20, 2019

Image by Google). Google’s next flagship phone, the Pixel 4, won’t be compatible with Daydream View headset and Google has also stopped selling the Daydream View. Sony creates an AR headset for LBVR. Sony is offering a Ghostbuster AR experience in Ginza, Japan, and for this it has manufactured an AR headset.

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Sony AR Japan Google 174

XR Today - Big XR News tag

JANUARY 27, 2023

Following last week’s theme of layoffs across the tech sector, this week continues the unemployment trend as influential groups reassess the space and US Courts aim at Google. Recently, Microsoft entered an extended partnership with OpenAI, the firm behind ChatGPT, to expand the tech solution to business clients.

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Apple Head Mounted Display Microsoft Trends 77

The Ghost Howls

APRIL 13, 2020

Well, if the rumor becomes reality, this would mean that all next Apple devices will have both front and back depth cameras, for high-precision Augmented Reality and 3D reconstruction. Let’s see if Facebook will be a worthier opponent than Google. Microsoft releases Azure Remote Rendering. Why is this a big deal?

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Augmented Reality Virtual Reality Apple Tools 373

The Ghost Howls

AUGUST 25, 2019

Sony has acquired Insomniac Games. Sony has acquired Insomniac Games , one of the most talented game studios among the ones focused on Virtual Reality. The studio will so become part of the Sony Worldwide Studios. MRTK, not to be confused with VRTK, is the official SDK to develop for Microsoft HoloLens and HoloLens 2.

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The Ghost Howls

MAY 30, 2022

Using the algorithms acquired with 6D.ai, Niantic can so finally let developers offer augmented reality experiences that are shared and persistent in a location, that is exactly what we need for our mixed reality future. The “metaverse” was not a key topic inside “Microsoft Build”.

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Magic Leap Virtual World Ukraine Augmented Reality 295

ARVR

FEBRUARY 24, 2021

One-year price performance for MSFT, AAPL, GOOGL, SNE, and NVDA According to the latest report from Statista , the global augmented reality (AR) and virtual reality (VR) markets are rapidly growing and are forecast to reach a total of $72.8 How Augmented and Virtual Reality (AR/VR) can transform Education 3.

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Virtual Reality AR Augmented Reality Google 130

The Ghost Howls

JANUARY 17, 2022

The news of the week is that Meta is poaching talents from all the other companies : in particular, it has been able to “steal” 100 employees from the HoloLens team in Microsoft. Image by Sony). While we were all considering a 2022 release as a given, when asked directly about the matter, Sony declined to answer.

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Survey Apple Sony AR 468

The Ghost Howls

FEBRUARY 7, 2022

Before leaving you to the news of the week, let me just tell you two things that may interest you: If you missed them, don’t forget to read my predictions about augmented reality and virtual reality in 2022; This Thursday at 5 pm CET AWE Nite Florence comes back! Sony acquires Bungie and thinks about Capcom.

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Virtual Reality Microsoft Data Machine Learning 343

XR Today - Mixed Reality tag

JANUARY 8, 2024

Goertek XReal Lenovo Iristick Vuzix Magic Leap XYZReality Longan Vision Rokid ThirdEye Google Toshiba Epson RealWear Microsoft Lumus TCL RayNeo Goertek Offering a variety of extended reality products for virtual and augmented experiences, Goertek has a range of smart glasses included in its portfolio.

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AR Magic Leap Industry Tools 104

XROM

JULY 18, 2021

Billion & mind you i haven't added the overall population of #asia.Ignore us at your own risk #facebook #microsoft & the curators of those lists. BigscreenVR has partnered with many of the major movie studios including Paramount Pictures and Funimation (Sony Pictures). The company was later acquired by Google in 2010.

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Augmented Reality Virtual Reality India Asia 52

XR Today - Augmented Reality tag

MAY 23, 2022

Chinese augmented reality (AR) company Nreal debuted its Air smart glasses in the UK with partner EE, following a multi-million dollar global expansion drive for its products, led by Alibaba Holdings. which includes Air Casting and MR (mixed reality) Space that enables users to enjoy exclusive 3D environments.

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Study Augmented Reality Latency Healthcare 65

The Ghost Howls

JUNE 15, 2020

Image by Sony, from Road To VR). Sony announces PS5, it supports PSVR. With an online livestream of around 1 hour, Sony has finally unveiled the design of the PlayStation 5. But Sony has confirmed that while we wait for it, the PS5 will be able to work with the current PSVR device. I hope you’ll enjoy it…. SSD (8–9 GB/s).

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The Ghost Howls

FEBRUARY 9, 2020

French startup Lynx has finally unveiled the R1, the first mixed reality standalone headset. While with other VR headsets like the Vive Focus Plus it is already possible to do some kind of augmented reality , this is the first standalone headset that can provide both good quality AR and VR on the same device.

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Hand tracking AR Augmented Reality Oculus 423

AllThingsVR

JUNE 6, 2016

Microsoft has just what VR needs In a move we should have seen coming from a mile away, Microsoft announced that it will be opening up the Windows Holographic platform , which powers HoloLens, to other companies. And Windows Holographic is … well, Windows. Read more here.

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Microsoft Sony Virtual Reality HTC 70

VRScout

NOVEMBER 21, 2016

You can enjoy the full audio recording below: In this weekly VRScout Report, Google Earth in VR is a rush, Facebook analyzes your face w/ augmented reality, GE uses AR to talk to machines, the funding wrap-up, cure lazy eye with VR, and more…. GOOGLE EARTH IN VR IS A RUSH. TREAT LAZY EYE WITH VIRTUAL REALITY.

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Machine Learning Augmented Reality Haptic Virtual Reality 150

The Ghost Howls

AUGUST 16, 2020

Outside VR, the big news to keep an eye on is the dispute between Epic Games and Apple (and Google), which could lead to a complete change in how app stores are managed, even in VR. Is The Sony XRperia coming? Sony has just published a job offer looking for professionals to build an XR headset. The Sony XRperia is coming.

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Sony Eye Tracking HTC Unity 341

The Ghost Howls

JANUARY 11, 2022

PlayStation VR 2 Logo (Image by Sony Interactive Entertainment). Qualcomm and Microsoft partnership. Qualcomm and Microsoft have announced a partnership to push together the next-generation lightweight AR glasses. Qualcomm and Microsoft partnership (Road To VR). Click to read the thread on Twitter… it is worth it.

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The Ghost Howls

JUNE 21, 2021

Image by Sony Interactive Entertainment). According to a report from Bloomberg, Sony may release its much-awaited next-gen PSVR headset (which I informally call PSVR 2) during Holidays 2022. This is very interesting: it means that Sony is leaving another year to Facebook to gain market shares with the Quest. Other relevant news.

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VRScout

FEBRUARY 24, 2017

The report suggests that premium headset shipments like Google Daydream will see more growth over light mobile headsets. Google Daydream will sell the most premium headsets in 2017, getting 6.8M Also touched on was the outlook of augmented and mixed reality, stating combined earnings of $30.4B billion by 2021.

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Hardware Los Angeles North America Software 257

XR Today - Mixed Reality tag

MAY 4, 2023

Goertek is even working with Sony on the development of new PlayStation headsets. Read up on Goertek news here. Latest Goertek News NReal Focusing on the augmented reality landscape, NReal produces lightweight, wearable devices for consumers and businesses alike. View the latest news about XYZReality here.

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Magic Leap Industry Tools Technology 103

The Ghost Howls

FEBRUARY 17, 2020

Augmented Reality is being a great tool for e-commerce: AR tools have increased the user’s likelihood of purchase by 11 times; Build.com found that the return rate after selecting items in AR has decreased by 22%. More info (Use Google Translate). Google Chrome now supports WebAR. Image by Microsoft).

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XR Today - Augmented Reality tag

FEBRUARY 17, 2023

Goertek is even working with Sony on the development of new PlayStation headsets. Google Google was one of the first companies to introduce the world to smart glasses technology with the “Glass” headset. Microsoft Microsoft’s smart glasses are designed with a focus on the mixed reality landscape.

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AR Magic Leap Augmented Reality Industry 83

The Ghost Howls

DECEMBER 13, 2021

And the fact that there will be a VR version of this important game will give virtual reality even more awareness and popularity inside the gaming community. Microsoft and Samsung may be partnering for an AR device. Image by Sony). Sony shows prototype headset with dual 4K display. News worth a mention.

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Survey Apple AR Samsung 293

Peter Graham

FEBRUARY 10, 2020

Plenty of companies are interested in the possible use cases of augmented reality (AR), from entertainment to education and retail. Facebook, Microsoft, Google, Apple – CEO Tim Cook recently reiterated his excitement for the technology – are all heavily involved in the space.

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AR Augmented Reality Microsoft Entertainment 89