ARVR

AUGUST 20, 2021

Goldman Sachs, the investment banking company, envisages an $80 billion growth for the virtual reality industry by 2025. With some big, global brands like Google, Facebook, and Samsung stepping their foot in the virtual reality space, and large investments pouring in, it is evident that virtual reality is here to stay.

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Virtual Reality Strategy Immersion Industry 234

The Ghost Howls

MAY 15, 2023

Top news of the week (Image by Google) Google announces important AI and XR news at Google I/O This Google I/O has seen immersive realities back to the menu. Google Photos can also let you modify your photos with the powers of AI. It’s good to see XR gaining importance again at Google.

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Google Samsung Apple Virtual Reality 495

Tech Trends VR

JULY 15, 2018

Artists and galleries are embracing immersive technology to create an emotional connection to their audiences. The key, he believes, is to use immersive technologies such as Augmented Reality to seamlessly add digital elements to those existing and well-loved experiences, making them richer and more accessible in the process.

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Augmented Reality Trends Technology AR 223

ARPost

MARCH 4, 2021

Google did the math on e-commerce. See Also: How To Smoothly Incorporate AR Into Your E-Commerce Strategy. A recently released report from Google compiles and contextualizes the results of six polls conducted through Ipsos on how people actually view and interact with AR-enabled e-commerce. But, do people use them?

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Tech Trends VR

MARCH 3, 2020

The pavilion space will also prominently feature a retrospective of large-format Augmented Reality artworks from 2011-2018 by HEAVY , a multiple award-winning creative studio that specializes in using immersive technology to reclaim public spaces for civic engagement, enlightened interactivity, and fun & thoughtful experiences.

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Colorado Immersion Augmented Reality Trends 287

ARPost

APRIL 28, 2022

XR experts believe the education and healthcare industries are leaders in the use of immersive technologies. They just do not have an opportunity to immerse themselves in the topic, experience, and comprehend the material. For example, Google Expeditions allows you to visit the Louvre with a tour, wander on the Moon or fly to Mars.

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Education Immersion Machine Learning Study 443

AR Insider

JULY 18, 2019

This is a key theme in Yoni Binstock’s What is Augmented Reality? This could extend from Google’s work to index knowledge, but amplify that work with even easier access. By indexing knowledge, [Google] eliminated the need to occupy cognitive space with rote facts,” said Boland. The goal is to break out of that.

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Augmented Reality AR Google Apple 150

Tech Trends VR

MAY 8, 2018

One area which is evolving rapidly in the country is the immersive technologies industry, with virtual reality (VR) in particular, forecast to grow at a faster rate than any other entertainment and media industry from 2016 – 2021 in the UK, making it the fastest growing, and largest, virtual reality industry in EMEA.

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Immersion Technology 360 Video Government 237

XR Today - Augmented Reality tag

MAY 11, 2023

Google has unveiled its Geospatial Creator for Unity platform, allowing developers to preview 3D assets via the Unity Editor. Viewing spatially-linked assets on a hyperrealistic 3D planet map, the toolkit powers ARCore and Photorealistic 3D Tiles via the Google Maps Platform, it said on its website.

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Unity Google AR Magic Leap 100

The Ghost Howls

JUNE 29, 2020

Google is going to buy North. A report says tha t Alphabet, the company behind Google, is in the last stages of the acquisition of North, the Canadian startup that makes the Focals smartglasses. Google adds depth APIs to ARCore. Other relevant news. Image by North). Apple adds spatial audio to AirPods. News worth a mention.

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Google Oculus AR Unity 441

The Ghost Howls

JULY 17, 2023

Roblox has 66M users , and the fact that some of them may buy a VR headset to try their worlds in an immersive way can only be positive for the sales of Quest and VR in general. Before you can say “Who the hell is even that” let me tell you that he was tasked to develop Google’s new XR operating system. In the end, he did it.

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Google Virtual World Strategy Ukraine 302

The Ghost Howls

MARCH 20, 2023

More info (Official statement by Mark Zuckerberg) More info (Meta to lay off 10,000 people — Road To VR) More info (Meta to lay off 10,000 people — Upload VR) More info (Meta focusing more on AI — Yahoo Finance) More info (Meta focusing more on AI — CNN) Other relevant news Google is discontinuing Glass It’s the end of an era.

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Google Microsoft Ukraine Apple 436

XR Today - Augmented Reality tag

JULY 21, 2023

After months of tinkering and testing, Project Iris, Google’s latest AR innovation, appears to be another “Google Glass Failure.” For years, Google has been toying with the idea of becoming a real competitor in the extended reality market. Now yet another Google AR concept is being thrown to the scrap heap: Project Iris.

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Google Augmented Reality AR Wearables 67

Road to VR

JUNE 28, 2023

Google has reportedly shelved a multi-year project that sought to commercialize an AR headset, known as Project Iris. Provided the report is true, it appears Google will now need to rely on Samsung to compete with Meta and Apple in XR. And Google’s ambitions were, let’s say, very big.

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Samsung AR Google Apple 244

The Ghost Howls

FEBRUARY 12, 2019

When I interviewed Kevin Williams , an expert in the LBVR market, he said that there are also some experiments with location-based augmented reality and he mentioned a Japanese arcade AR game called HADO. Go on reading, I bet you will enjoy this journey into the present and the future of location-based augmented reality entertainment.

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Augmented Reality Japan AR Magic Leap 301

XR Today - Augmented Reality tag

AUGUST 31, 2023

Today, Rock Paper Reality (RPR) collaborated with Google and Adobe to enhance cross-platform AR retail experiences and promote commercial XR opportunities for in-person businesses. Also, using Google’s Photorealistic 3D Tiles, developers do not need to visit a location to scan it and create suitable content. .”

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Retail Google AR San Francisco 84

Tech Trends VR

AUGUST 7, 2018

When you mention “Pokemon Go,” everyone remembers bumping into walls, people and maybe even cars, trying to catch rare AR characters from their phone, but there is a lot more to Augmented Reality than crossing the road without paying attention as you’re chasing little creatures on your screen.

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Immersion Augmented Reality AR Trends 176

Road to VR

MAY 26, 2017

Google’s overarching mission is to organize all of the world’s information, and so it’s a natural fit for the company to be one of the leading innovators for using VR for immersive education. SEE ALSO For Google, the Future of VR Is on the Open Web with WebVR & WebAR. LISTEN TO THE VOICES OF VR PODCAST.

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Education Immersion Google AR 185

XR Today - Augmented Reality tag

JANUARY 11, 2024

This week, reports revealed that Google is laying off a significant portion of its 1P AR hardware team, casting doubts upon its in-house XR product portfolio. In a statement, Google announced: A few hundred roles are being eliminated in DSPA, with the majority of impacts on the 1P AR Hardware team.

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Hardware Samsung Google AR 93

Digitalnauts

FEBRUARY 10, 2023

WHY ARE BUSINESSES LOOKING TO USE XR MORE IN THEIR BUSINESS STRATEGIES? Corporations and bigger names are not afraid of XR, are using it and integrating into a bigger business strategy. We see it everywhere, every day on the news there seems to be a big organisation that announces their XR or immersive strategy.

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Strategy Construction Education Training 84

XR Today - Mixed Reality tag

FEBRUARY 29, 2024

Today at MWC 2024, Samsung unveiled an upcoming XR headset the firm created alongside partners Google and Qualcomm, with a scheduled release window coming in 2025. At the event, Samsung unveiled several innovative tech products, including the immersive device, a smart ring, and an assistive mobility robotics device.

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Samsung Eye Tracking Hand tracking Google 138

The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. The last cycle before this one was the Quest one, which started to make virtual reality known to the mainstream audience for what concerns games and fitness.

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Trends Apple Google Unity 442

The Ghost Howls

JANUARY 24, 2022

Image by Google). Project Iris is the codename of Google’s AR glasses. According to a report on The Verge, Google is working on AR glasses. The operating system should be Android, but it seems that Google is also building an operating system specific for XR. Header image by Google). What about yours?

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Microsoft Google AR Virtual World 333

ARPost

JULY 23, 2021

The COVID-19 pandemic has shown us how important immersive and interactive apps and games are in our everyday life. A large adoption rate for augmented and virtual reality in 2020 has broadened the audience and age groups interested in the latest technologies. This year will be special for the XR industry.

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Asia China Virtual Reality Entertainment 509

ARPost

JULY 27, 2023

See Also: Niantic and 8th Wall Explore New Monetization Strategies Another tough decision follows. Will it be “How AI Will Enhance the Metaverse and Education” with Meta Head of Global Education Partnerships Leticia Jauregui and Zoe Immersive CEO and co-founder Emilie Joly?

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Asia Case Study Singapore Augmented Reality 296

XROM

NOVEMBER 27, 2021

Those vested in #extenedreality, including myself thought the world would move to #3D #virtualreality & #augmentedreality meetups rather than 2D computing because of the immersiveness of the nextgen #spatialweb #virtualplatforms, but the world chose ZOOM.

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Augmented Reality Virtual Reality India Conference 52

AR Insider

JULY 28, 2021

By leveraging the long-term investments we’ve made in augmented reality and personalization, we are laying the groundwork for an improved online shopping experience. They are our first device with a built-in 3D augmented reality display, and represent another step forward toward our goal of overlaying computing on the world.

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AR Augmented Reality Los Angeles North America 351

XROM

JULY 18, 2021

Ambarish Mitra is the CEO and co-Founder of #Blippar one of the first billion dollar “Augmented Reality” Startup from India, being a pioneer, early mover brings its own pro’s & lots of Con’s. VeeR acquires, produces, and distributes best-in-class immersive stories and light-weight interactive experiences. 1- Ambarish Mitra.

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Augmented Reality Virtual Reality India Asia 52

XR Today - Augmented Reality tag

DECEMBER 9, 2022

Extended reality, in the form of AR, VR, and MR, has shown significant potential for this landscape. We’ve already begun to see galleries and museums creating their own augmented reality and virtual reality experiences, designed to educate and enlighten people anywhere.

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Entertainment Augmented Reality Virtual Reality Unity 113

ARVR

DECEMBER 6, 2022

Filmmakers today are exploring virtual reality technology to increase immersive viewing dramatically. Often, the audience interacts with virtual reality using a headset , such as Google Cardboard , to experience an entire virtual realm. The Volume provides complete immersion for all crew and set. Warner Bros.

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Virtual Reality Industry Filming Africa 245

Tech Trends VR

DECEMBER 19, 2019

A lot has happened in the immersive space over the past 12 months. If it’s true what they say that time flies when you’re having fun, then 2019 must have been a really good year for immersive tech, because here we are gearing up for the holidays and I haven’t sent a single Christmas card. Google Ends the Daydream.

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Augmented Reality Magic Leap AR Immersion 207

XR Today - Mixed Reality tag

APRIL 26, 2023

Fortunately, extended reality can help. Giving companies a unique opportunity to immerse their customers in powerful, branded experiences, XR can help to enhance lead generation, increase conversions, and ensure retention. Effective advertising has always been crucial to business growth.

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Unity Microsoft Augmented Reality Google 96

VRScout

OCTOBER 10, 2020

Device support for the all-new ZapBox will include all iPhones from the iPhone 6S and newer and also recent Samsung S-series and Google Pixel smartphones. As a business we’ve always focused on democratising XR for the mass market and all-new ZapBox is more evidence of our commitment to deliver against that promise.” .

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Unity AR Strategy Samsung 383

The Ghost Howls

FEBRUARY 11, 2023

And every day I read articles about how AI can disrupt the metaverse, how ChatGPT and metaverse are the perfect match, and especially about how the fact that if your XR company doesn’t have an AI strategy, it is already old and ready to die a terrible death. Different choices ChatGPT can disrupt Google, I totally agree with this.

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Google Tools Virtual World Technology 500

AR Insider

AUGUST 14, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. That’s the secret strategy or the Trojan horse,” said Ubiquity 6 CEO Anjney Midha.

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Wearables AR Augmented Reality Strategy 252

XR Today - Augmented Reality tag

JUNE 10, 2022

Connecting with customers in today’s digital-first environment require careful strategy from today’s business leaders. There are countless other companies already vying for attention in the same landscapes, like the Google search engines and social media platforms. Unlocking Augmented Reality.

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Case Study Study Augmented Reality AR 72

Road to VR

JULY 31, 2023

At $3,500, Vision Pro is undoubtedly an expensive steppingstone to the company’s future augmented reality ambitions, but even if it’s ostensibly ignoring virtual reality in the meantime, it probably won’t forever. The company’s wider strategy still seems to be in play however.

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Apple Hand tracking AR Virtual Reality 207