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Coca-Cola Creates Virtual Environments and Assets in Ongoing Campaign

ARPost

The result has been a series of immersive experiences including AR games, virtual concerts, and more. While some of the events are live, others run whenever you find the QR code, so it’s not too late to take a look. From there, the company kicked it up a notch with a line of apparel for AR avatars.

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Enhancing Immersive Experiences With Spatial Audio

ARPost

With a greater demand for hyper-realistic immersive experiences , there has been a heightened increase in interest in spatial audio. After all, it is nearly impossible to recreate real environments into digital formats without satisfying one of the primary senses—the sense of hearing. How Spatial Audio Enhances Immersive Experiences.

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Report: Apple Recruits Hollywood Directors For VR/AR Headset

VRScout

According to The New York Times , Apple is enlisting the help of the Hollywood elite to help bolster its catalog of immersive content for its long-rumored VR/AR headset. According to sources, this mixed reality content will be available next year when Apple’s VR/AR headset launches sometime in 2023. Credit: Wired.

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When Will Immersive Learning Become Standard?

XR Today - Virtual Reality

Immersive learning and training applications are becoming a leading use case supporting the value of XR for enterprises. From construction to retail, immersive learning solution providers are continuing to drive adoption and innovation in the XR industry by providing positive learning and capital outcomes for many end users.

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Swim With The Sharks In Nat Geo’s New AR Experience

VRScout

We’re going to need a bigger smartphone… Sharkfest is just around the corner and National Geographic and Verizon are kicking off the annual celebration of all things predatory fish with a new educational augmented reality (AR) experience that brings you up close and personal with the ocean’s apex predator.

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Mimesys Leverages ARKit as a Mobile Viewer into Collaborative Virtual Environments

Road to VR

VR remote collaboration company Mimesys has dreamt up an experiment which envisions mobile AR as a portal into remote virtual environments, allowing for quick spatial collaboration on-the-go, without putting on a VR headset. Mimesys has a smart answer that fuses AR and VR. Image courtesy Mimesys.

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AR Gaming, a Formidable Force That’s Changing the Gaming Industry

ARPost

AR gaming has changed greatly since the release of Pokémon GO. The Growing Popularity of AR Gaming Since Pokémon GO , many other AR games have been released, owing to the increasing demand for AR gaming. It was even more popular than Candy Crush in the US, having nearly 21 million daily active users.

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