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Jack Daniels Turns Their Whiskey Bottle Into An AR Pop-Up Book

VRScout

AR brings the history of the 150-year old whiskey brand to life. Jack Daniels has been offering thirsty patrons their immensely popular brand of Tennessee whiskey for over 150 years, during which time they’ve become the most successful American whiskey distillery in the world. Image Credit: Jack Daniels.

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AR Meditation App Helps Calm Veterans Suffering From Trauma

VRScout

After seeing how calm each vet was after stepping into VR, Hill reached back out to Tarrant to see if there was a way of combining immersive technology with his electroencephalogram research. And using this [Healium AR] just puts me in a really good state of mind. Healium AR is one of them. Image Credit: Apple.

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XR Gaming Case Study: Groove Jones, Be Pro Be Proud

XR Today - Virtual Reality

Creative augmented and virtual reality (AR/VR) technology firm Groove Jones develops immersive solutions for enterprises, brands, and location-based experiences. It also helps to enhance customer engagement and marketing with immersive custom campaigns. But what does gamification add to immersive training systems?

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How XR Fan Engagement Brings Fans Closer to the Game

ARPost

Over the years, ARPost has covered the physical nature of XR in athletics and sports a number of times – from how athletes use XR to improve their game , to how gamers can use VR sports to stay fit , to how thrilling and active a good AR team game can be for players and spectators alike. Is AR the Future of Fan Engagement?

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Shaq’s Fun House Debuts Super Bowl LVII AR Experience

XR Today - Augmented Reality tag

Netspend and Papa Johns have teamed up with Basketball Legend Shaquille O’Neal to promote his Shaq’s Fun House event’s augmented reality (AR) experience ahead of Super Bowl LVII Sunday. The Nashville, Tennessee-based company develops app-free creative content on any static image to boost engagement and conversion rates.

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How and Why Brand Engagement Is Driving XR Development

ARPost

The most cutting-edge advances in AR graphics and dynamic rendering that will one day build games and other apps are being developed by AR advertisers. Here, we’ll look at some of the most exciting AR brands and brand engagements. AR portals – 8th wall. MVP Interactive. MonitAR – Darabase. Hovercraft.

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Y-12 National Security Complex and HaptX partner to advance U.S. Government training missions

HaptX

The newly constructed Oak Ridge Enhanced Technology and Training Center (ORETTC) in Tennessee trains those responsible for safeguarding nuclear and radioactive material as well as first responders and other experts in nuclear operations, safeguards, cyber, and emergency response. National Nuclear Security Administration.