The Ghost Howls

SEPTEMBER 3, 2023

Apple Vision Pro I would smile that way, too, if I had $3500 to spend on an AR headset In 2023, Apple finally announced its headset, after we all spent hours in the past years watching those useless Apple events where Apple announced new phones and tablets we didn’t care about. They are Apple AR glasses!”

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The Ghost Howls

MAY 31, 2021

This has not been the most interesting week in AR, VR, but I think that in the next times we’ll see some shots fired: in some days there will be the F8, the official shipment of the Vive Pro 2, then the Apple WWDC conference! Lumus Maximums shows an impressive AR prototype. I hope for some juicy news… and you? Other relevant news.

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The Ghost Howls

JANUARY 18, 2021

It’s that time of the week when you can read the best news about AR and VR! CES 2021 brought some interesting AR/VR news. All these pieces of news are cool, but they are mostly directed towards the future of AR and VR, and are not changing much of the consumer XR landscape. Top news of the week.

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The Ghost Howls

JUNE 7, 2023

This era ended with the launch of the first consumer-oriented PC VR headsets: the HTC Vive and the Oculus Rift CV1. Apple has launched its first AR headset, with a clear commitment to launching new (cheaper) models over the next years. These are companies that know how to handle a new product.

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The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. Mixed Reality as a milestone for AR glasses We are all seeing how every VR headset now has also mixed reality features.

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The Ghost Howls

MARCH 10, 2024

A few years ago I was interviewing Alvin Wang Graylin , the HTC Executive (or “Mister President” as I like to call him), and we were talking about the book Our Next Reality he’s written together with Louis Rosenberg. In the book they talk about XR and AI , and how they could impact our future, for the good and the bad.

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ARPost

FEBRUARY 27, 2023

While this company isn’t likely to be putting their AR contact lenses onto the eyeballs of just anybody, they do have rigs that allow you to get a glimpse through what they’re building. A few hours later on the same stage, Qualcomm Director of Product Management Steve Lukas will talk about “Building AR for Today.”

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The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). We are going on the road of courage chasing the light under drastic change and innovation together with the peers of the times!

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The Ghost Howls

JANUARY 27, 2020

Plus, if you are in Karlsruhe, I’ll be attending the LEARNTEC event and I’ll be there on Thursday morning… if you’re there, we can meet! That said, let’s have a look at this interesting week in AR and VR. Valve Index got much interest, but few developers are actually working on it.

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AR Insider

JUNE 5, 2020

Joining several other data points for AR’s high engagement rates , Miesnieks reports that Adobe sees greater consumer engagement with 3D content versus 2D. That includes things like AR brand experiences. The more we democratize AR creation, the faster creative pros will adopt it. .” ” Spatial Natives.

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The Ghost Howls

JANUARY 22, 2021

2021 is going to be an interesting year for AR. This won’t be the year of AR : exactly as I said for virtual reality, let’s not hype the technology and think that this is the year when mainstream adoption of wearable AR glasses is going to happen. Can this count as AR having become mainstream?

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Tech Trends VR

DECEMBER 19, 2019

At this year’s year’s E3 conference, Facebook’s Vice President of Special Gaming Strategies Jason Rubin told audiences that the Oculus Quest was seeing “console-like” engagement from users, selling $5 million worth of content in first 2 weeks since the device started shipping back in May. HTC Vive Retires.

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The Ghost Howls

MARCH 2, 2020

This roundup of the most important AR/VR news of the past week comes out with a little delay since I’ve been very busy with my development job, and I’ve also a damn cold that doesn’t make me feel very well (but it’s no coronavirus, don’t worry :D). HTC Vive releases Cosmos Elite, two models of Vive Pro Eye and creates some confusion.

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Digitalnauts

NOVEMBER 16, 2021

WHAT IS XR (VR/MR/AR)? XR, or Extended Reality, is an umbrella term for a variety of immersive technologies including VR (Virtual Reality), MR (Mixed Reality) and AR (Augmented Reality). In a Virtual Reality experience users are fully immersed in a simulated digital environment, shutting out the physical world. What is XR?

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ARVR

DECEMBER 11, 2020

VRFree System by Sensoryx Trending AR VR Articles: 1. How AR/VR Are Transforming the Real Estate Industry 2. Introducing the new AR-media platform & plugins 4. They fit in our strategy to provide cross-platform design and deployment for Hand Tracking and Haptics devices.”

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Tech Trends VR

APRIL 22, 2020

The program which consists of short how-to videos and educational graphics is being rolled out at Imperial College London prior to its deployment nationally and internationally to help combat Covid-19. “It Student surgeons are seeing their studies interrupted as hospitals are reserved for essential care Click To Tweet.

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The Ghost Howls

JULY 10, 2023

As for Meta, while he appreciated the efforts of the people working there, he said that doesn’t agree much with its strategy. Regarding the Quest line, he said that Meta pursued a low-price strategy too early, even before the device’s value could be perceived by people.

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The Ghost Howls

MARCH 16, 2020

Many countries are locking down because of the coronavirus, so I hope you all stay safe, healthy and will be able to keep in touch with the people you love. And if you need some pieces of advice regarding how to professionally survive this quarantine, I have written a blog post on the topic you can read.

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XR Today - Mixed Reality tag

NOVEMBER 16, 2022

Extended reality (XR) has gained a lot of attention over the last few years as companies worldwide have begun investing in virtual, augmented, and mixed reality (VR/AR/MR) solutions. billion in VR and AR solutions, indicating an upward trend in demand for XR technologies. Firms should assess their situation before investing in XR.

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The Ghost Howls

MARCH 14, 2020

For once, we Italians are a worldwide excellence… but for the wrong reason (Image by John Hopkins University). Since some of you risk being in the same situation I am in some days, I just want to give you some pieces of advice on how to prepare for the lockdown and make your VR business survive these harsh times.

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The Ghost Howls

AUGUST 24, 2020

And the mention of VR is the first confirmation we have about Apple working on XR , and on Apple also working on VR and not only AR (we all know that the two technologies will merge in the end). Image by Snap, from AR Post). Snapchat adds full body AR effects. The same on Twitter. Other relevant news. This is huge.

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The Ghost Howls

APRIL 26, 2021

As always, they’re doing a great job not only with the product but also with the communication strategy. In an interview on Protocol, the CEO of the AR company Peggy Johnson has announced that the new device, that will be dubbed “Magic Leap 2” will be half of the size, weigh 20% less, and have double the field of view than Magic Leap One.

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The Ghost Howls

APRIL 27, 2020

Then, we all applaud the fact that i t has pivoted to enterprise since the consumer market for AR glasses is simply not there: it is a wise choice. This is good and important, also because some competition in the AR ecosystem is necessary. So it may be that Oculus contributed to the success of HTC Vive’s room-scale technology.

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The Ghost Howls

AUGUST 11, 2019

Rumors talk about a Samsung AR/VR hybrid standalone headset powered by Qualcomm Snapdragon 855 that should come in the future. And the Note 10+ is able to scan objects and reconstruct them in 3D , letting you animate them by moving your body… something that is overly cool for AR. So, the Gear VR has died, but XR is not.

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The Ghost Howls

MARCH 13, 2024

During the interview we talked about practical stuff, like if HTC is working on a new product, and when we can expect to see lightweight AR glasses on the head of everyone. But we also discussed very broadly about how artificial intelligence and immersive realities are going to change us singularly as humans and our society as a whole.

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UploadVR Between Realities podcast

JANUARY 9, 2017

2016 provided hints of where Facebook, HTC, Sony, Google, and more will take their headsets in the near future, but where does the industry’s best and brightest think we’ll end up this time next year? We asked all of these developers the same four questions: 1) What do you think will happen to the VR/AR market in 2017?

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The Ghost Howls

MAY 25, 2020

This may be Apple’s strategy to make people wear something on their head while they wait for a more complex headset. More info (Jon Prosser’s video) More info (Apple’s proprietary QR Codes) More info (Steve Jobs AR glasses). My friends at 7Invensun and HTC have organized a contest to develop VR applications featuring eye tracking.

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The Ghost Howls

JUNE 4, 2023

But the big question is the “how”. How is Apple going to sell this headset? Because if Apple is just going to repeat the same use cases of the HTC Vive and Meta Quest 2, but selling it at $3000, it is just going to fail spectacularly. For what purpose? The Quest 3 is similar to what Brad Lynch already leaked months ago.

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UploadVR Between Realities podcast

NOVEMBER 4, 2016

The VR and AR markets are full of companies of various sizes with many roles in the VR industry, when you consider how many verticals there are it can get confusing. Additionally, many of these companies are still privately owned or in their infancy. Apple – NASDAQ: AAPL – AR/VR headset. Unconfirmed.

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The Ghost Howls

OCTOBER 2, 2023

I’m a big fan of passthrough AR, and the fact that the reviewers highlighted how the quality of this passthrough is high, makes me excited. I think Meta hopes to reinvigorate the sales with the new headset… let’s see if this strategy is going to pay off. So you can look at a broken vase and ask the glasses how to fix it.

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XR for Business Podcast

DECEMBER 20, 2019

He’s also the co-founder of SuperWorld — superworldapp.com — which is Foursquare meets Pokemon Go meets Monopoly in the real world, building a community in AR, powered by the blockchain. Hrish: The VR/AR Conference? Alan: Yeah.The VR/AR Association Conference. And we have a big data strategy at SuperWorld.

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XR for Business Podcast

DECEMBER 20, 2019

He’s also the co-founder of SuperWorld — superworldapp.com — which is Foursquare meets Pokemon Go meets Monopoly in the real world, building a community in AR, powered by the blockchain. Hrish: The VR/AR Conference? Alan: Yeah.The VR/AR Association Conference. And we have a big data strategy at SuperWorld.

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The Ghost Howls

JUNE 20, 2021

What Facebook said fits perfectly in its strategy and I personally think it is just one step, and many others are coming in the future. Now, we all know that AR and VR are the next technological platform… the evolution of the smartphone, the evolution of the web. Deal with it. The boiling frog. Slowly, but steadily.

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XR for Business Podcast

MARCH 17, 2020

But for most businesses, knowing the DNA of the technology will be less important than knowing how to best use it. I am personally very, very honored to be on the advisory board of XR Bootcamp and helping them really develop the future of how organizations will train their staff on how to build XR technologies. Ferhan: Hi, Alan.

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XR for Business Podcast

MARCH 17, 2020

But for most businesses, knowing the DNA of the technology will be less important than knowing how to best use it. I am personally very, very honored to be on the advisory board of XR Bootcamp and helping them really develop the future of how organizations will train their staff on how to build XR technologies. Ferhan: Hi, Alan.

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XR for Business Podcast

DECEMBER 20, 2019

He's also the co-founder of SuperWorld -- superworldapp.com -- which is Foursquare meets Pokemon Go meets Monopoly in the real world, building a community in AR, powered by the blockchain. Hrish: The VR/AR Conference? Alan: Yeah.The VR/AR Association Conference. And we have a big data strategy at SuperWorld. Hrish: Yeah.

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The Ghost Howls

OCTOBER 2, 2018

And so here we are again: Oculus vs HTC, America vs China, Hugo Barra vs Alvin Wang Graylin. HTC has also been smart because every time someone says “Focus” during some VR event, he’s doing some hidden advertisement for its product. It’s a tie: both of them are comfortable. The never-ending story.

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