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Avocados From Mexico Ad Campaign Features AR & AI

VRScout

The “Always Good” experience will include a Super Bowl TV spot as well as a variety of digital activations powered by AR and AI technology. If you’re anything like me, however, you’re far more interested in the annual lineup of hilarious commercial spots that air during the big game.

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Corona Taps Blippar to Promote Its Hard Seltzer Line with AR Games & Recipes

Next Reality AR

The brand's latest effort leverages an AR experience to entice drinkers with the Corona Hard Seltzer line of "spike sparkling water."

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Snapchat’s Latest Lens Studio Update Is A Game Changer For AR Creators

VRScout

14 new landmarks and 6 AR templates make their way to the desktop app. This week Snapchat further deepened its commitment to AR technology with the release of a new update for Lens Studio, the companies official desktop app for the creation of AR ‘Lenses,’ which adds fourteen new “Landmarks,” as well as six additional Lense templates.

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“Guac Grows Wild in Mexico: Savor the Use of AR & AI!”

VRGames

This year, Avocados From Mexico (AFM) is mixing up the Super Bowl game day experience by launching their 9th Digital Activation full of AR and AI powered experiences. The “Always Good” experience will include a TV commercial starring Anna Faris during the big game as well as interactive activities for viewers to engage in.

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Custom Tattoo Launches Interactive Sonic The Hedgehog AR Experience

VRScout

A man in Mexico City turns his first tattoo into a trigger for a prototype AR game. . The impact of AR technology on our daily lives gets greater and greater each day as it finds its place in how we learn, how we perform our jobs, purchase items on the internet, home repairs, stay connected with friends, and entertain ourselves.

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Spatial Beats: Zoom, Looking Glass & AR Funding

AR Insider

This week we look at Zoom’s new immersive view, Looking Glass’ latest milestone, the latest AR funding rounds and the return to physical events. AR images are as flawless as a QLED. M contract to provide VR training at Holloman Air Force Base in New Mexico. More from AR Insider…. 92 degree FOV.

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Can Retailers Generate Foot Traffic with AR?

ARVR

One untapped opportunity in AR is to position it as a local discovery engine. When done organically, it can boost local commerce, as examined in ARtillery Intelligence’s recent geo-local AR report. Another way this can be done is in tandem with location-based gaming. This is driven by Pokemon Go’s game mechanics.

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