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AR Technology Jockeys Its Way To Horse Racing Tracks

VRScout

A Finnish-based technology firm called Immersal has developed an augmented reality (AR) system compatible with “horse racing tracks anywhere,” according to the company. Revealed at GITEX in Dubai, the app can be accessed via a mobile device or AR headset. Will immersive technology win, place, or show at the track?

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AT&T Is Bringing AR Content To Live Sports Games

VRScout

AR sports entertainment company Quintar and AT&T are partnering to change the way you watch live sports by allowing you access to AR content in arenas and sports venues as the games are being played using AT&T 5G network. No more having to look up at the jumbotron during live games to see stats.

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Holoride details its in-car VR entertainment system and the opportunities for content creators [Exclusive]

The Ghost Howls

I’ve had the immense pleasure of interviewing Marcus Kuehne from Holoride, one of the most interesting and original XR startups out there : they provide in-car entertainment via VR headsets, with the VR content that has the movements synchronized with the actual movements of the car. Let’s talk about holoride. What is it?

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Atari to Open Game-themed Hotels Across the US with “the latest in VR and AR”

Road to VR

Atari will soon be opening hotels in the United States that feature what they call “the latest in VR and AR.” In addition to the AR/VR focused facilities, the company says select Atari Hotels will also feature “state-of-the-art venues and studios” for esports events.

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Valo Motion Officially Launches Mixed Reality Playground ValoArena in the US

ARPost

While these games have the same basic goal of allowing multiple players to share experiences in the same virtual environment, they continue to evolve and develop into games that go beyond entertainment. When amusement parks and entertainment centers opened again, they also began to offer more multiplayer AR/VR games.

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NVIDIA Launches CloudXR 1.0 SDK to Enable AR/VR Streaming Services in the Cloud

Road to VR

of its CloudXR SDK, a suite of tools which allows network operators to offer cloud-rendered AR/VR streaming capabilities. The company has created a suite of tools which will allow such networks (or operators atop those networks) to offer cloud-rendered AR/VR content to their customers. NVIDIA today announced the launch of version 1.0

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Top XR Providers for Arts & Entertainment Market Map in 2023

XR Today - Mixed Reality tag

The right tools can change the way we communicate and connect in the digital age, and transform the way we share experiences. In the arts and entertainment space, XR solutions are helping to create everything from live events enhanced by holographic visuals, to virtual experiences and augmented gallery shows.