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Apple to Adopt Metaverse Services

XR Today - Virtual Reality

This week is all about Apple. Even before the firm’s monumental and, in some ways, controversial device announcement, which saw audiences amazed at a high price point and technology promise, the XR industry was on each of their seats with predictions on Apple’s immersive debut. There are a few reasons for this.

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Unity Undergoes Another Major Leadership Shakeup

XR Today - Mixed Reality tag

Effective May 15, 2024, Unity is introducing Matthew Bromberg as the company’s new Chief Executive Officer, President, and member of the Unity Board of Directors as the firm moves towards deploying its engine as an enterprise-grade RT3D design and collaboration – namely for game development and creating XR applications.

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Apple is Prepping Retail Stores for Vision Pro Debut

XR Today - Mixed Reality tag

It appears that Apple is very much getting ready to release its Vision Pro device. Following its announcement earlier this year, Apple has been cautious about confirming a specific release date for the Vision Pro. However, with the currently available information, Apple is aiming for a March 2024 window.

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The Software Stack Behind Apple’s Vision Pro Headset

XR Today - Augmented Reality tag

Apple’s Vision Pro device is coming in under a year if predictions are correct. An infinite digital canvas is how Apple sees its immersive product. Apple invites users to leverage Vision Pro as a tool to enhance their personal or professional workflows. visionOS is the framework empowering Apple’s infinite canvas.

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The XR Week Peek (2020.05.17): Apple Glasses are sleek, UE5 rises hype, NVIDIA releases CloudXR SDK, and more!

The Ghost Howls

Apple glasses are coming in 2021–2022 and they are incredibly sleek. Apple glasses are coming. The glasses are expected to run a new operating system, rOS (or reality OS), and Apple is exploring touch panels, voice activation, and head gestures as a means of control. Apple is really good at selling stuff.

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The XR Week Peek (2021.04.05): Rumors on a Apple headset intensify, Quest 2 sales grow fast, and more!

The Ghost Howls

The rumors on the Apple Glasses are intensifying. It is not a secret that Apple is working on an XR device: the mystery is when it is going to release it and what it will actually be. The hype is rising, and Apple is playing with it. (My usual terrible image to wish you Happy Easter, if you celebrate it). Top news of the week.

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The Glimpse Group IPO, the Metaverse ETF, and a Market Coming of Age

ARPost

Curated by the analyst, writer, and venture capitalist Mathew Ball and partners, the index includes companies like Cloudflare, Nvidia, Qualcomm, and Unity. The relationship between hardware and software impacts consumers and producers alike, but it also impacts investors, according to Bentovim. “[XR] Hardware, Software, and Adoption.

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