The Ghost Howls

JANUARY 15, 2023

Some selected developers have received the Apple headset. Bloomberg’s Mark Gurman, who is considered a reliable reporter about Apple, claimed that “a small number of high-profile software developers” have already received the Apple mixed reality headset to start developing content for it. Vooiage Technologies. Lynn Eades.

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The Ghost Howls

APRIL 5, 2021

The rumors on the Apple Glasses are intensifying. It is not a secret that Apple is working on an XR device: the mystery is when it is going to release it and what it will actually be. The hype is rising, and Apple is playing with it. (My usual terrible image to wish you Happy Easter, if you celebrate it). Top news of the week.

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The Ghost Howls

SEPTEMBER 3, 2023

Plus there is this sense of perceived “stasis” of the technology. As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting.

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The Ghost Howls

NOVEMBER 13, 2023

Samsung is one of the most important smartphone brands, and probably one of the few brands in the world that can try to compete with Apple. But this headset looks to me arriving a bit too late and already chasing the Vision Pro, so probably Apple will win the first round. This means that iPhone users can not enjoy WebXR yet.

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The Ghost Howls

JUNE 13, 2022

Image by Apple). Apple has not announced any glasses at WWDC. Every year, we have the same ritual: we wait for an event by Apple, hoping to hear some news about an upcoming XR device, then nothing happens in this sense, we are disappointed and so we hope for a new reveal next year. Top news of the week. Other relevant news.

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XR Today - Virtual Reality

JUNE 13, 2022

In the advertising industry, the rise of new and disruptive technologies can be an incredible way to unlock new levels of audience engagement. Meta is one of the market leaders in the technology environment right now, particularly in regard to XR, advertising, and the metaverse.

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The Ghost Howls

FEBRUARY 19, 2024

Top news of the week (Image by Apple) Many people are analyzing the Apple Vision Pro… including the ones at Meta Here you are with the usual huge roundup of news about the Apple Vision Pro (a roundup in a roundup). This week both Zuck, the CEO of Meta, and Boz, the CTO of Meta, expressed their opinions on the Apple Vision Pro.

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The Ghost Howls

NOVEMBER 17, 2019

Image by Oculus, from Road To VR). John Carmack leaves Oculus. In a surprise move that no one was expecting, the god of programming John Carmack has decided to leave Oculus. More info (John Carmack leaves Oculus) More info (Carmack stating he’s not satisfied with VR pace) More info (Damo9000’s sarcasm on the news).

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The Ghost Howls

DECEMBER 4, 2023

More info (HTC Vive Ultimate Tracker — Road To VR) More info (HTC Vive Ultimate Tracker — Upload VR) Valve releases its own version of Quest Link Out of the blue, Valve has launched Steam Link, which basically is… Oculus Air Link offered directly by SteamVR. This would show the level of polish of the upcoming Apple headset.

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The Ghost Howls

MARCH 15, 2021

This is an enormous number: this means that now 15–20% of the total Facebook workforce is on immersive technologies, even if XR is currently a very little revenue stream for the social media giant. In September, the new Facebook Avatars will come and substitute the current Oculus avatars. Apple AR headset may have been delayed to 2025.

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The Ghost Howls

MAY 28, 2023

Today I want to take you on a journey on one of the coolest prototypes I’ve ever worked on, which is about creating Unity applications that can dynamically modify their logic at runtime depending on the user’s needs thanks to generative artificial intelligence. So I thought it was time to get my hands dirty with the technology.

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The Ghost Howls

AUGUST 14, 2023

More info At SIGGRAPH there was much attention toward VR and AI SIGGRAPH has always been a very relevant event for all of us in the 3D space, and this year VR and AI were among the most relevant technologies showcased there. Given the recent litigation between Apple and Epic, this was not something to be taken for granted.

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The Ghost Howls

AUGUST 24, 2020

Oculus devices will require a Facebook login. The enormous piece of news of the week is tha t Facebook has communicated that from October, 20th, all people that want to use an Oculus device for personal use will have to use their personal Facebook account to log in. Top news of the week. Image by Tweakanalogy). The same on Twitter.

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The Ghost Howls

AUGUST 3, 2020

Some time ago, the most important companies of the XR ecosystem (HTC, Oculus, Microsoft, etc…) joined the Khronos Group to discuss a standard to end the fragmentation of the XR space. That is if every company implemented OpenXR, a program built for the Oculus should work with SteamVR as well. Image by Oculus).

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The Ghost Howls

DECEMBER 23, 2019

Some months ago, we all read that letter where Zuckerberg claimed wanting to get complete control of the hardware and software stack so that Facebook shouldn’t depend on external companies, like Google or Apple for the SO, or phone manufacturers for the hardware. Oculus releases hands tracking SDK, official Link cable for Quest and more.

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The Ghost Howls

AUGUST 1, 2020

He has also recently written together with Irena Cronin “The Infinite Retina” , a great book about the technologies of the future, like XR, AI, and autonomous vehicles. But of course, the technology is still not there: the Oculus Quest is still uncomfortable, we can’t read texts in it, and so on.

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Road to VR

FEBRUARY 14, 2019

An internal email reportedly sent by Facebook CEO Mark Zuckerberg to senior executives offers a glimpse into the strategic thinking behind the company’s feet-first leap into XR following the 2014 acquisition of Oculus. Facebook turned heads across the tech industry and beyond when it acquired Oculus for some $2 billion in 2014.

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ARPost

FEBRUARY 6, 2023

Recent technological advancements have pushed the envelope of what modern technologies are capable of. Furthermore, these innovations have greatly changed the way users interact with such technologies. Unfortunately, such beliefs stem from a misunderstanding of the technology and how it works.

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XR Today - Mixed Reality tag

OCTOBER 7, 2022

The companies investing in spatial audio today are using the technology to enhance the quality of their virtual reality landscapes, and develop new experiences in the metaverse. For companies looking to implement spatial audio into their existing investments, Rebuff reality could offer an excellent alternative to investing in new technology.

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

The flexible Oculus environment has already become the platform for a range of virtual museum, gallery and concert experiences hosted around the globe. Meta’s Oculus team have already partnered with leading companies like Sony Music to give fans an immersive way to explore music videos and unique content.

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The Ghost Howls

JULY 4, 2022

Of course for some ad-based tech companies, the current economic situation is not the only problem, but there is another big one which is Apple and its new privacy features embedded into iOS. The same luck has not happened to employees at Niantic at Unity. This is of course the base technology needed for foveated rendering.

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AR Insider

AUGUST 9, 2021

In an unhinged rant worthy of Rudy Guiliani, Cramer explained the metaverse is made by Unity, before correcting himself and crediting Nvidia instead. Brain Technologies Announces $50 Million in Funding, Reimagines Computer Interfaces with “Natural” AI. It’s very similar to what Apple has been doing for smartphone,” CEO Chi Xu said. “We

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ARVR

FEBRUARY 24, 2021

One-year price performance for MSFT as of 2/3/20 Apple Inc. AAPL) As we previously detailed in depth, Apple has been discreetly working on a number of AR/VR products for several years now and is planning to release its own AR smart glass and AR/VR hybrid headset. billion by 2024, a five-year CAGR increase of 54%.

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ARPost

MAY 5, 2021

Tang’s comments also touched on what MetaVRse co-founder Julie Smithson called “the attention economy” and what Living Popups COO Paula Davidson called “the blend between technology and education.”. In the same discussion (and other discussions throughout the day) Facebook’s ownership of Oculus also came up as a privacy concern.

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XR Today - Mixed Reality tag

JULY 31, 2023

In a roundtable with XR Today, SpectreXR CEO Ivan Rajković noted that his firm dedicated over 17000 hours of R&D to hand tracking technology, aiming “to provide the most realistic and intuitive hand interactions inside VR and AR environments.” via Untiy’s Asset Store.

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The Ghost Howls

JUNE 14, 2021

This week we had another report from supply chain analyst Ming-Chi Kuo, that is said to very reliable in rumors about Apple (even if he only made wrong predictions about Apple Glasses, but this is none of my business). More info (Report by Kuo) More info (Report about Apple Glasses). Apple announces minor XR news at WWDC 2021.

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Upload VR

JULY 18, 2023

Oculus launched an Audio SDK in 2015 using a HRTF, and over the years it saw several improvements including near-field HRTF, volumetric sources, dynamic room modeling, and even geometry-based sound propagation. Earlier this year Meta deprecated the Oculus Audio SDK and replaced it with Meta XR Audio SDK.

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ARPost

JULY 15, 2021

Curated by the analyst, writer, and venture capitalist Mathew Ball and partners, the index includes companies like Cloudflare, Nvidia, Qualcomm, and Unity. See Also: How The Glimpse Group Is Paving the Road for XR Technology Adoption. Further, recent increasing adoption figures are largely driven by one factor: Oculus.

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The Ghost Howls

APRIL 10, 2022

All these tools look amazing also for the creation of very realistic VR experiences, but actually, we should hold our enthusiasm: both Nanite and Lumen are not available for VR yet, and Epic has not announced any kind of improvement of the workflow for development for Oculus Quest 2, either. Image by Apple). Apple WWDC is back in June.

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The Ghost Howls

SEPTEMBER 27, 2021

This has been a hectic week for the leaks on the upcoming new Oculus Quest Pro device. Marky Z hinted that the device should feature eye and face tracking, and recent findings in Oculus Quest 2 runtime confirm this. I also thank everyone of you that supported me in this journey! Top news of the week. Image from Imgur).

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The Ghost Howls

OCTOBER 26, 2020

While Oculus is getting all the glory for the Quest, its competitors are not sleeping. This year, I’m just watching the conference from home The conference has been interesting, and it has been the usual mix of technology and politics. Notwithstanding all this hate, the Oculus Quest 2 is selling very well.

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XR Today - Mixed Reality tag

AUGUST 8, 2022

What’s more, the company is also responsible for one of the most powerful and affordable VR headsets available – the Oculus Quest. As an evolving technology giant, the company is also placing increased focus and attention on the Metaverse, similar to the team at Meta.

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AR Insider

MARCH 20, 2020

Confidence signals include Brand spending on sponsored lenses and indicators for Apple’s eventual AR glasses. On the VR side, Oculus Quest is a beacon of hope in both quality and consumer traction. Apple’s AR Fate. Until that point, Apple is doing a lot to pave the roads for glasses’ arrival.

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The Ghost Howls

JANUARY 2, 2019

We all love to make speculations on the technology and I am no exception. Not because I am a genius, but because the technology is still evolving very slowly and so it is very predictable. Feature comparison between ARCore, ARKit and the Unity Handheld AR SDK (Image by Unity). is at the forefront of this technology.

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AR Insider

JANUARY 7, 2020

Brand spending on sponsored mobile AR lenses is a bright spot, as is Apple AR glasses rumors. And Oculus Quest is a beacon of hope on the VR side. Apple Glasses Don’t Arrive in 2020. This is due mostly to the common difficulties in implementing new technologies in large organizations. AR Wins With “Training Wheels”.

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Road to VR

SEPTEMBER 11, 2023

Having seen how far the technology has come though, it raises a question: why hasn’t Nintendo made a VR headset yet? ” Granted, the technology has changed a great deal since 2014, the same year Oculus Rift DK2 came out. That’s basically been the case from Game & Watch all the way to Switch and Switch Lite.

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The Ghost Howls

JULY 19, 2021

Facebook knew it, so it planned to use a technology that used infrared light to analyze brain oxygen levels. A total disaster, even using invasive technology, that is drilling the skull. It’s too risky, it’s not satisfying enough, and the technology is not ready. Long story short, nothing worked as they expected.

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