The Ghost Howls

JANUARY 3, 2022

Image by Apple). Apple hires Meta’s XR Head of PR. A report by Bloomberg reports that Apple has just hired Andrea Schubert, Communications Director at Meta’s consumer hardware division for XR, including Portal, AR, and VR devices. Other relevant news. The US Army confirms IVAS deployment for 2022. Header image by Meta).

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The Ghost Howls

AUGUST 21, 2023

More info Other relevant news (Image by Microsoft) Microsoft discontinues Kinect for Azure Microsoft has decided to discontinue its latest iteration of the Kinect sensor, dubbed Kinect For Azure DK. Microsoft will stop selling its Kinect For Azure sensor in October 2023, or until the supplies last. This seems good.

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AR Insider

AUGUST 26, 2021

New Study Projects Headworn AR Revenue to Reach $17.7 But spending shares will shift over time as consumer AR adoption gains ground in later years – partly accelerated by Apple’s projected market entrance. In addition to Apple, Microsoft has already begun to accelerate the headworn AR market. Billion by 2025.

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The Ghost Howls

APRIL 5, 2021

The rumors on the Apple Glasses are intensifying. It is not a secret that Apple is working on an XR device: the mystery is when it is going to release it and what it will actually be. The hype is rising, and Apple is playing with it. (My usual terrible image to wish you Happy Easter, if you celebrate it). Top news of the week.

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The Ghost Howls

MAY 30, 2023

Top news of the week (Image by Brad Lynch) Bloomberg got a preview of the Quest 3 Last week I predicted that Meta could have given us a glimpse of the Quest 3 during the Gaming Showcase on June, 1st, so that to create attention around its device before the announcement of the Apple headset.

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VRScout

OCTOBER 25, 2016

Virtual reality is being used to test Apple’s self-driving vehicle. According to a Bloomberg report on Tuesday, Apple will be able to continue to keeping their secretive plans to develop self-driving software behind closed doors thanks to virtual reality. For a full list of Apple’s VR plans, we listed out 10 of them back in February.

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ARPost

NOVEMBER 11, 2022

However, the study also found that over half (57%) of polled employees and over three-quarters (77%) of polled employers are interested in immersive work. Sixty-one percent of respondents trust Microsoft, 58% trust Google, 57% trust Apple, and 36% trust Meta. Further, these platforms are improving but a lot still have hiccups.

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XR Today - Mixed Reality tag

APRIL 5, 2024

However, countless vendors, from Microsoft to Meta, Varjo, and even Apple, have shown just how valuable mixed reality solutions can be. Based on our research into industry case studies, work with MR vendors, and knowledge of the market , here’s why we think every company should join the MR revolution.

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Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Eventually, I hear, Apple will even bring 3D to 2D monitors.

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The Ghost Howls

MAY 25, 2020

Apple Glasses may release in 2021 for $499. In the end, technologist Jon Prosser has revealed the main details he knows about the Apple Glasses. Well, on another website, I’ve been able to find someone that reading some Apple’s documents has found pictures of strange colored circular tags that may act as QR Codes for Apple devices.

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The Ghost Howls

MARCH 27, 2023

Furthermore, Microsoft 365 apps such as Teams, OneDrive, and SharePoint, will be connected with Omniverse Project Mellon has been unveiled. Of course, Epic is completely against Apple and its vision of its own walled garden. In his vision, web3 and XR are nice to have but are not fundamental.

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The Ghost Howls

JULY 14, 2019

Apple has killed its AR glasses project… maybe. A piece of unexpected news has shaken the XR communities this week: according to a report on Digitimes Taiwan, Apple has abandoned its AR/VR glasses project and all the members of the team have been re-allocated in other teams. AR is still alive, Apple will still release its AR glasses.

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ARPost

MARCH 12, 2021

Many leading technology companies such as Facebook, Apple, Microsoft, and Google are investing billions into developing these technologies. The exciting news is that we have started a new tech cycle, with the combination of augmented reality , virtual reality , and artificial intelligence. The Beginnings of a New Tech Cycle.

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XR Today - Augmented Reality tag

NOVEMBER 6, 2023

Dr Howe Zhu from the University of Technology Sydney recently published a research paper in the PLOS ONE journal, which studies the outcomes of acoustic touch technology across 14 participants, some with low vision. Nreal, Microsoft Support Blind Children with AR XR is still very much emerging, and healthcare research is still immature.

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The Ghost Howls

AUGUST 24, 2020

Apple threatens future support in Unreal Engine. According to an evidence presented by Epic Games, Apple has not only removed Fortnite from the Apple Store, but it has also revoked the status of developer to Epic Games. All Apple software, SDKs, APIs, and developer tools ?—?Pre-release Other relevant news.

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XR Today - Virtual Reality

DECEMBER 29, 2023

This offering could be the key to helping the tech giant preserve its market share, as innovators like Apple , Microsoft, and Magic Leap all increase their focus in the business world. You can integrate third-party MDM solutions such as Ivanti, Microsoft Intune, and VMWare Workspace One. What is Meta Quest for Business?

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XR Today - Mixed Reality tag

JUNE 6, 2023

Tim Cook, Apple’s Chief Executive , debuted the Vision Pro on Monday evening to the heightened anticipation of tech fans worldwide. Price (Pain) Points Notwithstanding the $3,499 price point, one must assess what makes Apple’s Vision Pro accessible, and to whom. The device was ethereal in its reveal.

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XR Today - Virtual Reality

JUNE 21, 2022

According to a study from the National Training Laboratories, retention rates for VR learning are 75 percent, compared to 5 percent for classroom lectures and 10 percent for reading. HTC VIVE (@htcvive) June 16, 2022. One week to go. 2022.06.28 #HTC #VIVERSE #Seeyousoon #Createmymetaverselife pic.twitter.com/gsHmu8nFzB. —

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The Ghost Howls

JUNE 26, 2023

After having announced some of the features and the price just before the launch of the Apple Vision Pro, now the company formerly known as Facebook is already working towards the launch of the device. Best Buy has already published the page about Quest 3, marked as “Coming Soon”.

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The Ghost Howls

APRIL 13, 2020

Well, if the rumor becomes reality, this would mean that all next Apple devices will have both front and back depth cameras, for high-precision Augmented Reality and 3D reconstruction. Well played Apple. Microsoft releases Azure Remote Rendering. Let’s see if Facebook will be a worthier opponent than Google. supports VR.

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The Ghost Howls

OCTOBER 16, 2022

Talking about visuals, the display resolution is 1800 × 1920 per eye, which is even less than the one of the Quest 2, but here there are two displays, one per each eye , so there are fewer “wasted pixels” Plus the lenses are not Fresnel ones, but pancake lenses studied to give you a bigger eye box. Partnership with Microsoft.

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TechCrunch VR

SEPTEMBER 21, 2020

Staffed by a team that comes from Industrial Light and Magic, Electronic Arts, Microsoft, and Apple, Osso VR makes generic educational content for training purposes and then produces company specific virtual reality educational videos for companies like Johnson and Johnson.

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XR Today - Mixed Reality tag

AUGUST 11, 2023

Studies also suggest there are more than 400 million unique monthly active users leveraging existing metaverse environments. Apple is diving head-first into the XR market with the Apple Vision Pro. Apple is diving head-first into the XR market with the Apple Vision Pro. trillion by 2030, with a CAGR of 44.5%.

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XR Today - Virtual Reality

DECEMBER 8, 2023

Next year, Apple will debut the Vision Pro following years of hype, and Microsoft will also start rolling out its industrial Metaverse services. A recent Deloitte study revealed that 92 per cent of manufacturing executives had experimented with or implemented one or more metaverse-based use cases, with an average of six use cases.

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Tech Trends VR

JULY 10, 2018

But as a pet owner the most fascinating experience they showed off was EasyAnatomy, an award-winning 3D canine anatomy study & reference app with Apple ARKit Augmented Reality functionality. As a pet owner the most fascinating experience they showed off was EasyAnatomy, a 3D canine anatomy study & reference app Click To Tweet.

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VRScout

JUNE 20, 2018

Rather, it was the fact that Oke and Lavigne, after working for over a decade in the video game industry with companies such as Microsoft, EA, and Ubisoft, had applied there combined experience to found LlamaZOO and produce what sounded like an incredibly eclectic range of VR applications under the name.

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ARPost

MARCH 12, 2021

Many leading technology companies such as Facebook, Apple, Microsoft, and Google are investing billions into developing these technologies. The exciting news is that we have started a new tech cycle, with the combination of augmented reality , virtual reality , and artificial intelligence. The Beginnings of a New Tech Cycle.

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The Ghost Howls

MAY 17, 2021

An article by Microsoft Design details how some designers have created an AR cube with very natural interactions. More info (Intel research) More info (Animated pictures research) More info (Microsoft Design’s cube). Apple is working on a whole spatial ecosystem. Another week, another speculation on Apple.

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AR Insider

JANUARY 8, 2020

A recent study found 76 percent of all consumers would rather spend their money on experiences than on material items. Microsoft used projection mapping to bring its NYC flagship windows to life, causing crowds to stop and watch. At the same time, consumers are spending more money on experiences. Source: Nexus Studios / Scape.

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The Ghost Howls

JUNE 20, 2021

Recently, one of the previous Xbox executives has said that Microsoft invested $5-7B for selling Xbox consoles undercost, so that to be able to enter the market and establish XBox as one of the leaders. It has been a well-studied strategy from the beginning. The tech world domination.

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ARVR

OCTOBER 7, 2020

Big names such as Apple, Microsoft, Facebook and Google are rapidly developing the technology, making it accessible to many industries. Apple and Google played big roles in this. Apple recently introduced ARKit 4.0 Even more so, studies show that the memory of AR experiences is 70% higher than with other visuals.

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The Ghost Howls

MARCH 7, 2022

Last month, we got to know that (according to a rumor) Samsung is working together with Microsoft on new AR glasses, most probably powered by a Qualcomm chipset. With the rumors intensifying, and with Apple always closer to entering the market, I am expecting an announcement for this year. Some articles on the metaverse.

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XR Today - Virtual Reality

OCTOBER 10, 2022

Apple, Sony, Microsoft, and countless other vendors in the technology space are now investing heavily on the concept of “spatial audio”. Some studies also indicate this technology could help with inclusivity, by allowing people with hearing issues to feel more connected within a communication environment.

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The Ghost Howls

JUNE 7, 2021

BUT today is the day of the WWDC, and who knows if Apple will tease something about AR glasses. A decent budget for Microsoft and Facebook… but something impossible for companies like HTC or Magic Leap (do you remember when we all thought that $2.5B was a lot of money?). Some reviews of VR hardware. News worth a mention.

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XR for Business Podcast

OCTOBER 9, 2019

Mr. Mike Powell, he is the head of the Microsoft Garage and the author of “Age of Smart Information,” a new book about how artificial intelligence and spatial computing will transform the way we communicate forever. Certainly if you look at the Microsoft Dynamics line of mixed reality products that we brought out.

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XR for Business Podcast

OCTOBER 9, 2019

Mr. Mike Powell, he is the head of the Microsoft Garage and the author of “Age of Smart Information,” a new book about how artificial intelligence and spatial computing will transform the way we communicate forever. Certainly if you look at the Microsoft Dynamics line of mixed reality products that we brought out.

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Robert Scoble

JANUARY 11, 2022

Go back and really study how things work without bringing your biases to the table and then come up with new products and services that help you do that task better. Apple and Unity aren’t going to continue making this mistake, because they have done the kinds of human factor research I have. ” What does this really mean?

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