XR Today - Mixed Reality tag

JUNE 21, 2024

Following the hotly anticipated Apple WWDC showcase last week. But alongside the event, the XR world was spinning, showcasing how innovative firms are leveraging immersive technology to gain new insight and results. Furthermore, 80 per cent of those surveyed also believe immersive technology increases general operational efficiency.

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XR Today - Mixed Reality tag

JULY 3, 2023

Today, reports are emerging, sparking speculation over Apple’s Vision Pro production plans. Recent reports are highlighting how Apple’s hardware and manufacturing partners are reducing forecasts surrounding the assembly of Vision Pro devices.

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XR Today - Mixed Reality tag

FEBRUARY 27, 2023

It creates an immersive experience for listeners by providing spatial context to the audio source. Immersive environments use 360-degree spaces where users can enjoy 3D content from all directions. People listening to passing cars, conversations, and other location-based applications can leverage immersive spatial audio.

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XR Today - Mixed Reality tag

JANUARY 5, 2024

With CES around the corner, the AR/VR/MR marketplace is already rumbling just days into the new year, with many significant developments in the immersive solutions space. This week saw Microsoft, Google, Samsung, Qualcomm, Meta, and Sony move to optimize their product offerings and business operations. and 256GB devices cost $269.99.

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XR Today - Augmented Reality tag

SEPTEMBER 11, 2023

Reports have revealed that Apple could potentially ramp up work on a pair of augmented reality (AR) smart glasses that could support the release of the company’s Vision Pro headset. With the proposed smart glasses, Apple fans may tether the devices to their iPhones similarly to others like its Watch and AirPods wearables.

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XR Today - Augmented Reality tag

JANUARY 19, 2024

In this XReal Air 2 Ultra review, we’re taking a closer look at the specs, design, and features of a set of spatial computing glasses eager to give Apple a run for its money. Plus, it helps position XReal as a direct competitor to companies like Apple and Meta.

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ARPost

SEPTEMBER 1, 2021

Sony makes some of the coolest VR accessories of any company out there. Their wand-style hand-tracking controllers “Playstation Move” and gun-adapting “aim controller” make game play more natural and more immersive, while the PlayStation Camera aims to reinvent the ways in which we experience movement in VR.

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XR Today - Mixed Reality tag

JUNE 15, 2022

This Monday, leaks from Korean online publication The Elec revealed that LG Displays is ordering many components to develop an extended reality (XR) display to entice Apple into a manufacturing partnership. The Korean technology firm is not aiming for Apple’s first-generation MR headset. Apple’s Elusive MR Headset.

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XR Today - Mixed Reality tag

FEBRUARY 2, 2024

Here is it, today, the Apple Vision Pro finally falls into the hands of US customers. Alongside Apple’s XR device debut, other firms, from Zoom to Microsoft, are jumping on the spatial computing bandwagon. Will Apple remain a prominent figure in the XR device marketplace, or will another firm stand tall?

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XR Today - Augmented Reality tag

JULY 4, 2023

Moreover, of those StreetBees questioned, 40 percent do not intend to purchase Apple’s device. A key factor in potential success for Xreal and other competitors like Meta and HTC VIVE, as a cheaper device may sway audiences into immersive technology now that Apple has re-entered XR into the mainstream.

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ARPost

FEBRUARY 6, 2023

Although gaming is certainly a great use case and example of what immersive VR experiences can deliver, the possibilities are endless,” said Vindevogel. That’s because VR is capable of creating such immersive, interactive, and social experiences. According to a PwC report , businesses are likely to become “metaverse power users.”

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XR Today - Big XR News tag

JULY 7, 2023

That innovation still exists, of course, although, following a slow first half of 2023 for the immersive industry, a breakout AWE 2023 and Apple Vision Pro announcement brought new life to the market. Moreover, Apple expressed dissatisfaction with its Sony and TSMC suppliers when it hosted WWDC 2023.

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XR Today - Augmented Reality tag

JUNE 21, 2022

Last Tuesday, China Daily interviewed the CEO of Apple, Tim Cook, at the Worldwide Developer Conference (WWDC). During the brief chat, Tim Cook favourably spoke about the potential of augmented reality (AR) on Apple devices. Currently, Apple supports many AR experiences on its iPhone and iPad mobile devices.

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Tech Trends VR

APRIL 9, 2018

Latest forecast by analyst firm CCS Insight paints an optimistic picture of Immersive Tech adoption. The research shows that nearly 70 percent of customers who own a dedicated VR headset such as an Oculus Rift, HTC Vive or Sony PlayStation VR have bought games for it, and more than half of smartphone VR owners bought games for their device.

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XR Today - Augmented Reality tag

JUNE 14, 2023

Last week, Apple debuted the Vision Pro headset, the firm’s first dive into the XR space. Apple has already experienced exposure to the immersive technology space, a firm that has minor AR integration for its iPhone and iPad devices. However, with its immersive device debut, Apple is looking to make a big splash.

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

Meta’s Oculus team have already partnered with leading companies like Sony Music to give fans an immersive way to explore music videos and unique content. Various carnivals and VR gaming rooms around the world are experimenting with the flexible and immersive interface VIVE has to offer.

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XR Today - Mixed Reality tag

JANUARY 17, 2024

This week, amidst rumours stemming from CES 2024, multi-national hardware provider LG is slated to enter the XR device marketplace following a tested period of developing components for immersive industry giants, including Meta and Apple. The partnership enabled Apple to leverage LG’s unique microOLED displays.

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XR Today - Virtual Reality

JULY 29, 2024

These glasses have outperformed the sales of Ray-Ban’s first-generation smart glasses, ‘Ray-Ban Stories’ This potential deal could grant Meta more control over EssilorLuxottica’s smart glasses division and strengthen its position in the competitive market against tech giants like Apple, Google, and Microsoft.

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XR Today - Mixed Reality tag

SEPTEMBER 5, 2023

It is understood that the headset aims to compete with the Apple Vision Pro, which comes with an eye-watering price tag of $3,499. Apple Meets Meta with Cheaper microOLED Parthers Conversely, Apple, Meta’s de facto rival, has begun looking into microOLED displays for future releases of its Vision Pro headset.

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ARVR

OCTOBER 26, 2021

Beyond the haptic motors you find in your phone and gaming controller, haptics come in many other forms, including wearables, surfaces, pin-arrays, mid-air, and tool-based. Like what you’ll find embedded in an Apple iPhone, Sony Playstation or Quest 2 controller. That said, many people have only experienced vibration haptics.

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XR Today - Mixed Reality tag

DECEMBER 22, 2023

Are they as revolutionary as RayNeo says, or will they quickly fade into the background as companies like Meta, Microsoft , and Apple continue to invest in the XR landscape? The RayNeo Air 2 glasses aren’t standalone like the Apple Vision Pro or Meta Quest 3. So, what exactly can these innovative smart glasses do? Let’s find out.

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XR Today - Mixed Reality tag

JULY 14, 2024

We also know that Sony will be making the screens for the headset ( Micro-OLED , according to a leak). Plus, there’s a good chance this headset is going to be on the pricier side – certainly more expensive than the Meta Quest 3 , but perhaps not as costly as the Apple Vision Pro. Let’s dive into the details.

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XR Today - Mixed Reality tag

APRIL 15, 2024

The OpenXR API is a core piece behind many XR headsets from vendors such as Acer, ByteDance, Canon, HTC, Magic Leap, Meta, Microsoft, Sony, XREAL, Qualcomm, Valve, and Varjo. NVIDIA is working to leverage OpenXR in its CloudXR Suite that enables flexible delivery of sophisticated immersive experiences to a broad range of devices.

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XR Today - Augmented Reality tag

APRIL 14, 2023

The Los Angeles-based firm boasts a team of veteran technologists from SONY, Apple, Disney, Marvel Studios, and others. Qualcomm and the Snapdragon AR2 Platform The news comes after XR Today interviewed Vogelsang on the sidelines of the Immerse Global Summit 2022 Miami. Niantic-Qualcomm Partnership: A Dynamic Duo for AR Gaming?

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XR Today - Mixed Reality tag

FEBRUARY 16, 2024

February 2024 is here, and this month marked the end of a long, long wait for Apple’s Vision Pro. Apple has already sold 200,000 devices in the first week, which is impressive. However, the optics are positive for now in terms of enterprise and consumer XR markets. “They make technology easier to use,” Jay remarked.

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TechCrunch VR

NOVEMBER 7, 2021

The most valuable companies in the world own the metal on which their software applications run: Apple and Microsoft have had their fingers in the hardware pie for years, and even Google was able to build a robust OS business with Android. Could this really be the time for VR? The “metaverse” already exists in Fortnite and Roblox.

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EnterpriseWear

AUGUST 1, 2018

Ideas on the ground and on board: The airport industry first began toying with wearable technology with the release of the original Google Glass in 2013. More recently, the use of wearable augmented and virtual reality devices by airport and airline technicians to train, perform maintenance, and receive remote support has gained traction.

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ARPost

JULY 30, 2020

Hearables with augmented reality features are becoming ubiquitous thanks to the overall spread of wearables, the contribution of tech giants, and the growing demand for emerging technologies. While visual forms of AR communicate with screens or glasses, smart hearables as a subset of wearable technology introduce audio augmented reality.

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Robert Scoble

OCTOBER 4, 2019

It isn’t alone, we know of many companies that are spending billions on same, including Microsoft, Google, Amazon, Sony, Magic Leap, Huawei, and others. VR is about immersion. They do NOT do immersion, or, if they do, they don’t do it well. The tech industry is gearing up for a new paradigm shift.

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ARPost

FEBRUARY 8, 2023

See Also: The Future Is Now: 2023 Metaverse and XR Predictions Worth Looking Into Think how Microsoft revolutionized personal computers, or how Apple changed the mobile phone market forever. The most immersive enterprise AR device is now available. We’re on the cusp of another life-changing piece of technology and the race is on.

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VRWorld

OCTOBER 26, 2016

And while those other less immersive accessories today cost over $500, most of the time requiring a new, expensive device, we’re announcing today that these Windows 10 Creators Update accessories will start at just $299.” Let’s see can Apple surprise us with their announcement, starting just 24 hours after the Microsoft one.

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AR Insider

OCTOBER 31, 2019

The incumbents have an advantage with existing mapping such as Google Maps, Earth, Street View, Apple Maps and the Indoor Maps Program, and Bing Maps but there are also significant geographic data players such as Foursquare and OpenStreetMap. Insane, yet companies are mapping it already.

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TechCrunch VR

JULY 28, 2020

Investment in touch technologies had been on the rise before COVID-19, with virtual reality fueling fresh interest in haptic gloves and full-body suits, and haptics for mobile devices like wearables and smartwatches infusing the field with new resources. billion in 2020, projected to grow to US$40.9 billion by 2027.

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XR Today - Mixed Reality tag

JANUARY 15, 2024

While the event is known for showcasing innovative products for the consumer space, this year, the enterprise XR space took the event by storm, with firms like Sony, NVIDIA, XREAL, Qualcomm, PIXO VR, and Dimension X taking the stage to highlight the latest in spatial computing innovation.

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XROM

APRIL 9, 2024

Head mounted decices built for virtual and augmented reality are pushing the boundaries of consumer electronics, offering immersive experiences that transport us to other worlds. The Vision Pro boasts dual micro-OLED Sony displays, each with more pixels than a 4K TV. Let's start with the design.

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