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The XR Week Peek (2023.05.15): Google confirms headset with Samsung, Ultraleap teases a new device, and more!

The Ghost Howls

Top news of the week (Image by Google) Google announces important AI and XR news at Google I/O This Google I/O has seen immersive realities back to the menu. But to summarize, the most important XR-related tidbits have been: Google confirmed that is still working with Qualcomm and Samsung to build an XR headset.

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Will Meta Be The Android Of Spatial Computing, Or The Blackberry?

Upload VR

Meta is reportedly optimistic about the release of Apple Vision Pro, seeing itself as the future Android of the market. The Wall Street Journal cites "people familiar with their thinking" as saying that Meta executives believe Apple's entry into the market will "validate Chief Executive Mark Zuckerberg’s gamble and draw more consumers".

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How Will AR Transform Shopping?, Part II

AR Insider

This was amplified in the Covid era as it brought back some of the product essence and dimension that was lost in retail lockdowns. Beyond consumers, AR likewise resonates among brands, retailers, and eCommerce companies. Game engines such as Unity have driven these prices down in terms of 3D creation and application.

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How the Stock Market is Showing Faith in Augmented and Virtual Reality (AR/VR)

ARVR

One-year price performance for MSFT, AAPL, GOOGL, SNE, and NVDA According to the latest report from Statista , the global augmented reality (AR) and virtual reality (VR) markets are rapidly growing and are forecast to reach a total of $72.8 One-year price performance for MSFT as of 2/3/20 Apple Inc.

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Choosing the Right AR SDK: Mobile AR App Development Toolkit for 2020

ARPost

For instance, it has entertainment applications, and can also be used for retail, in the medical field, and for manufacturing, among others. Unity Support. Unity is an advanced game engine used in the development of augmented reality apps, especially gaming. Google ARCore. Apple ARKit. billion that same year.

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Adobe To Launch AR Features ‘As Fast As We Can,’ Exec Says

VRScout

Apple CEO Tim Cook said last year that “AR will change everything” and make the iPhone “even more essential,” while Microsoft has been revamping its computing around VR and AR, or what it calls “mixed reality.” For instance, retail staff could wear the HoloLens to see how something has been selling.

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XR Talks: Projecting 2020’s Top Spatial Trends

AR Insider

Confidence signals include Brand spending on sponsored lenses and indicators for Apple’s eventual AR glasses. Apple’s AR Fate. Starting with the first prediction, the thing on everyone’s mind is the if and when of Apple’s rumored AR glasses. Apple’s Quick Look is evolving in the same direction.

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