XR Today - Mixed Reality tag

FEBRUARY 2, 2024

Here is it, today, the Apple Vision Pro finally falls into the hands of US customers. Alongside Apple’s XR device debut, other firms, from Zoom to Microsoft, are jumping on the spatial computing bandwagon. Will Apple remain a prominent figure in the XR device marketplace, or will another firm stand tall?

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Microsoft Apple Zeiss Magic Leap 66

XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. However, a key difference and benefit that Apple has over some of its competition is the already-established iOS ecosystem of products and software. On the other hand, Apple is not the only XR firm pushing for interoperability and cross-pollination of hardware and software.

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Apple Immersion AR Hardware 100

Road to VR

FEBRUARY 10, 2022

Making an AR headset accessible enough for consumers is a vastly different challenge to producing higher cost enterprise headsets— just ask Magic Leap. The team has demonstrably thinned out over the last few months, with HoloLens veterans such as principal optical architect Bernard Kress leaving the company recently for Google Labs.

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Microsoft AR Samsung Magic Leap 297

AR Insider

JANUARY 11, 2021

Russian government hackers piggybacked on cybersecurity software (!!!!) B from Google, Disney, AT&T, Alibaba Group, JP Morgan, Kleiner Perkins, Qualcomm, and other brand name investors to make see-through AR glasses, and the content, optics, chips, and AI that go in them. Image source: Apple. The hack of the century.

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Magic Leap Government Apple AR 219

Upload VR

APRIL 26, 2024

LCoS isn't a new technology, it has been used in movie projectors since the 90s as well as in AR products like HoloLens 1 and Magic Leap 2. Apple reportedly postponed its full AR glasses “indefinitely” last year, and Google reportedly killed its internal glasses project in favor of making the software for third parties instead.

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Hardware AR Oculus Magic Leap 143

XR Today - Augmented Reality tag

FEBRUARY 20, 2023

While widespread consumer adoption is still far away, many AR hardware and software firms are leading the pack in spreading the technology worldwide. Nreal, Meta, Magic Leap, and RealWear produce AR devices that suit consumer, enterprise, or industrial environments. The device took a while to hit the market.

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Magic Leap Immersion AR Hardware 105

The Ghost Howls

MAY 25, 2020

OMG, it’s almost 3 years that I write these roundups… the first week peek was exclusive for my blog subscribers and it featured as best news the release of Google Blocks and in the other news something about Samsung Gear VR… how much time has passed since then! Apple Glasses may release in 2021 for $499. Magic Leap raises other $350M.

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Oculus Apple Hand tracking Magic Leap 245

XR Today - Mixed Reality tag

JANUARY 30, 2024

Apple, Apple, Apple. The impact of Apple’s headset is predicted by some in the XR industry to bring new eyes and fresh investments towards broader enterprise and consumer AR/VR/MR companies – already, it appears XR firms are taking note of the potential spatial computing trend of 2024.

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Apple Magic Leap Technology Trends 94

TechCrunch VR

FEBRUARY 12, 2020

Despite short-term questions, games software/hardware to top $200 billion by 2023. Apple is seen by some as critical to the future of augmented reality, despite limited traction for ARKit so far and its absence from smartglasses (again, so far). Apple ARKit, Google ARCore ). Tim Merel is managing director of Digi-Capital.

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Augmented Reality Microsoft Apple AR 78

XR Today - Mixed Reality tag

AUGUST 30, 2022

The platform, which is compatible with major immersive tech providers such as Magic Leap, Meta Platforms, Microsoft HoloLens, Apple, HTC VIVE, Ready Player Me, and Google recently provided the University of Glasgow with an EON-XR Centre to train and engage students with the XR tool.

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UAE United Arab Emirates Michigan Magic Leap 100

ARVR

JULY 15, 2020

Apple seems to be cornering the popular entertainment industry, with the acquisition of NextVR, as industry rivals such as Magic Leap focus on enterprise solutions. For example, the Google Cardboard headset is only $20 !!! Unity 3D is probably the most common software used for developing VR/AR applications?—?you

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Augmented Reality Virtual Reality Tips AR 130

ARPost

JULY 16, 2019

As software, hardware, and applications improve, so do the mental health and medical fields. As a result, companies like Apple, Google, Magic Leap, Microsoft, Oculus, and others will be in attendance with experiences. Technology improves over time.

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Healthcare Industry AR San Francisco 224

Upload VR

DECEMBER 22, 2023

LCoS isn't a new technology, it has been used in movie projectors since the 90s as well as in AR products like HoloLens 1 and Magic Leap 2. LCoS displays are essentially LCD microdisplays, though using reflection instead of transmission to form an image.

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AR Magic Leap Taiwan Technology 145

Upload VR

JULY 19, 2023

Apple reportedly postponed its full AR glasses “indefinitely” earlier this year, and Google reportedly killed its internal glasses project this year in favor of making the software for third parties instead. LCoS microdisplays were used in HoloLens 1 and are used today in Magic Leap 2.

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AR Magic Leap Apple Technology 87

AR Insider

JANUARY 24, 2020

Apple, Microsoft, Facebook, Google, Snap and Qualcomm are all making significant investments.” Then there’s Magic Leap. These are software-based challenges such as semantic scene understanding, image persistence & occlusion, and other computational challenges. Could it run low on cash?

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AR Apple Exercises Wearables 229

CraneMorley

JUNE 27, 2023

The development of different technology like hardware, software, internet speed has played a key factor to help blend the virtual and physical world together. Current key players in the field are Microsoft, Magic Leap, and Meta. Apple and Google are rumored to be building headsets of their own to rival their competitors.

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Magic Leap Eye Tracking Virtual Reality Hand tracking 52

AR Insider

OCTOBER 22, 2020

Now we see a small, but healthy and growing market for VR devices, software, and services, which are focused on delivering solutions around entertainment, training, education, and clinical use. Starting Point: Why Is AR Stuck in Neutral? AR’s story relates to VR, which had a false start in the 1990s before receding to research labs.

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AR Wearables Industry Magic Leap 285

The Ghost Howls

AUGUST 24, 2020

Someone invokes saviors like Google and Amazon, but even if they managed to succeed, they are other data-harvesting companies , so in any case, we are f**ked. Apple threatens future support in Unreal Engine. All Apple software, SDKs, APIs, and developer tools ?—?Pre-release Image by Epic Games).

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Unreal Apple Government Data 426

XR Today - Augmented Reality tag

FEBRUARY 8, 2023

These have appeared across Google’s ARCore, Niantic’s Lightship AR developer kit (ARDK), Snap Lens, Meta’s Reality system, and Apple’s ARKit platforms, namely for smartphones. Magic Leap also pivoted to healthcare , with the Florida-based firm designing its AR headsets for surgeons and medical professionals.

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AR Magic Leap Augmented Reality Florida 80

The Ghost Howls

AUGUST 1, 2020

In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! 2022 may be the key year when they actually buy it, also thanks to Apple , an d finally, the market will reach the magic number of 10 million devices.

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Apple Oculus China Magic Leap 515

ARPost

APRIL 29, 2021

Instead, this article will stick to discussions of dedicated software solutions for AR remote collaboration with a focus on enterprise use cases. A headset that uses virtual screens could be an enterprise AR solution without being collaborative, as could a training software that a user employs on their own non-connected device.

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AR Augmented Reality Microsoft Magic Leap 266

VRScout

SEPTEMBER 19, 2016

You can enjoy the full audio recording below: Episode 28 of the VRScout Report, we got new 360 toys on iOS, Hololens is helping elevator technicians, VR might help you control your dreams, Apple CEO Tim Cook on augmented reality, VR/AR industry funding wrapup, and more… iOS NOW CAN TAKE 360 PHOTOS WITH GOOGLE CARDBOARD CAMERA, TOO.

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Razer Augmented Reality Fove Oklahoma 150

The Ghost Howls

OCTOBER 12, 2020

This is great news for the customers of the Quest 2, but it poses some doubts about the retro compatibility of the Quest ecosystem that Zuck promised at OC6: if the Quest 2 is much more powerful than the Quest 1 and the Quest 1 is discontinued, has sense for developers to keep producing software that is compatible with Quest 1?

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AR Google Machine Learning Augmented Reality 432

XR Today - Augmented Reality tag

DECEMBER 27, 2022

Google, Apple, and other map programmes offer this functionality to users. Smart glass manufacturers and solution providers like Vuzix, Google, Nreal, RealWear, Lenovo, Magic Leap, and others offer full-spectrum devices capable of agile use cases. AR Software. How Does AR Work?

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Augmented Reality AR New York City Exercises 84

Road to VR

MARCH 16, 2023

Google Glass Enterprise Edition 2, the company’s work-focused version of its iconic but once maligned smartglasses, is being discontinued. Google says in a device support FAQ that, starting March 15th, it will no longer sell Glass Enterprise 2, adding that it will only support the device until September 15th, 2023.

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Google Magic Leap AR Apple 300

The Ghost Howls

MARCH 26, 2018

I think that, after a year, its specifications don’t sound exceptional anymore and maybe it is better that LG jumps directly to a second generation or that enters the standalone market (as it seems, since there are some rumors about a new revolutionary headset screen developed by Google and LG). Magic Leap releases its SDK.

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AR Magic Leap Oculus Virtual Reality 162

XR Today - Augmented Reality tag

SEPTEMBER 12, 2022

Smart glasses and goggles from firms such as Magic Leap allow people to see information displayed in front of their eyes on a miniature screen. Devicemakers such as Nreal, Snap, RealWear, Vuzix, Iristick, Meta Platforms, Google, and Lenovo facilitate this with their solutions. The Components of AR. The Application.

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Augmented Reality Software AR Hardware 52

The Ghost Howls

JANUARY 22, 2021

As a long-time AR enthusiast, and one of the first to have tried Google Glass in Italy, I have to admit that I will consider AR mainstream only when it will be on glasses that we will wear all day , when we’ll live in a completely shared mixed reality world (the AR Cloud). Facebook and Apple will jumpstart the smartglasses ecosystem.

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Augmented Reality Magic Leap AR Apple 479

The Ghost Howls

AUGUST 13, 2018

We are in the days of the Magic Leap hype : developers that have bought it are posting videos everywhere and every one of us is trying to understand if the device is valuable or not. So, here you are my editorial regarding Magic Leap. So, here you are my editorial regarding Magic Leap.

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Magic Leap Augmented Reality Microsoft AR 150

XR Today - Mixed Reality tag

JUNE 1, 2023

Speaking on the upcoming Apple Reality Pro headset, he explained how Lucky Palmer, Founder, Oculus said Apple’s device was “excellent.” Representatives from Meta Platforms, Google, Magic Leap, Unity, PricewaterhouseCoopers (PwC), the XR Association (XRA), and many others will deliver keynotes and presentations.

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Industry Magic Leap Technology Immersion 91

XR Today - Mixed Reality tag

JUNE 13, 2023

Apple’s Vision Pro triggered new discourse on the future of virutal, augmented, and mixed reality (VR/AR/MR). Revealed at the Worldwide Developer Conference (WWDC), the Apple Vision Pro has sparked both praise and criticism from the global XR community. Apple is adept at proposing something you didn’t think you needed.

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Industry Apple Unity North America 89

XR Today - Augmented Reality tag

MARCH 6, 2023

Additionally, Apple followed suit by redirecting efforts to their long-awaited, premium-tier MR headset and subsequent mid-range consumer MR device. Both companies and Microsoft, Google, Snap, Amazon, and many other US tech firms launched a massive wave of workforce layoffs in recent months to streamline operations.

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AR Head Mounted Display Strategy eBook 85

The Ghost Howls

OCTOBER 19, 2020

It is “easy” to create hype and get preorders and many sales on the first day: Even the Magic Leap One had a very strong first day, and the community was flooded with pictures of people donning the device… but in the end, it was a huge flop. Apple launches iPhone 12, Pro models have Lidar sensor. News worth a mention.

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AR Oculus Apple Gaming 313

Robert Scoble

OCTOBER 4, 2019

It isn’t alone, we know of many companies that are spending billions on same, including Microsoft, Google, Amazon, Sony, Magic Leap, Huawei, and others. Literally everyone in the industry other than Magic Leap and Apple uses Qualcomm’s spatial computing tech stack). They must “look cool.”

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AR Augmented Reality Magic Leap Immersion 62

The Ghost Howls

JUNE 29, 2020

Google is going to buy North. A report says tha t Alphabet, the company behind Google, is in the last stages of the acquisition of North, the Canadian startup that makes the Focals smartglasses. Google adds depth APIs to ARCore. Apple adds spatial audio to AirPods. (Image by North).

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Google Oculus AR Unity 419

EnterpriseWear

JANUARY 10, 2019

The release of Magic Leap One was supposed to be the “magic moment” for consumer AR, the development that finally got consumers excited about augmented reality glasses. After all, the Apple Watch has made watch-wearers out of people who never used to wear a watch. Needless to say, it wasn’t.

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AR Magic Leap Augmented Reality Wearables 45

The Ghost Howls

MAY 30, 2022

This time we don’t have more info about the hardware, but about the software. Somnium is already an investor in XTAL, and it is so strengthening its position as a leader both in the software and the hardware necessary to access virtual worlds. Image by Magic Leap). Magic Leap has sold units of its first device for $550.

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Magic Leap Virtual World Ukraine Augmented Reality 301