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European Council Publishes Web 4.0 Strategy

ARPost

Meta, in particular, has gotten into trouble in EU member countries like Germany for the equivalent of antitrust concerns, which has opened the way for Pico to make headway in European markets free from its US political struggles. Apple currently holds so much power that they could say ‘This is the way we’re going to go.’

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Apple's Ad Practices Are The Latest Target For Privacy Activists

GizModo VR

After making a name for himself going after Facebook’s and Google’s data practices, Austrian lawyer Max Schrems—and his advocacy group Noyb—is setting his sights on a new tech giant. According to two separate complaints his group filed with regulatory bodies based in Germany and Spain, the advertising tech that comes… Read more.

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Big News XR from BMW, Meta, Apple, Campfire, Nreal, and Cannes XR

XR Today - Big XR News tag

Amidst rumours of Apple’s new headset, many firms are ramping up efforts, perhaps partly due to a looming sense of competition. BMW Group Taps Meta for XR Car Gaming System BMW Group USA and Meta Platform’s Reality Labs division have announced a partnership to develop an automotive VR/MR solution.

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The XR Week Peek (2023.06.20): Samsung to change its XR plans, Upload made a cool showcase, and more!

The Ghost Howls

We all joked about Samsung waiting for the Apple Vision Pro announcement to copy it, but according to some rumors, this is exactly what is happening. Learn more (Join The Survey) Listen to me and Gian Gianluigi Perrone invited me to his MindCathedral Youtube channel to speak about the Apple Vision Pro.

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Nreal to Rebrand as Xreal

XR Today - Augmented Reality tag

Furthermore, Amazon Germany listings display an “Xreal Air Adapter”, which could be a successor to Nreal’s Apple Adapter, which the firm released last year, selling out in 24 hours ! Moreover, the potential product uses the same font and house style as seen on Nreal branded hardware.

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The XR Week Peek (2021.03.22): Sony reveals PSVR2 controllers, FRL shows the wristband of the future, and more!

The Ghost Howls

Nreal Light is on sale in Germany. After the trial started by Epic towards Apple and Google for their unfair -30% cut, at first Apple, and then Google has lowered it to 15% for the first $1M of revenues (with slightly different conditions). (Thanks Ilja Z for the tip!). In the end, the Chinese company Nreal has kept its word.

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XR Advertising Case Study in Focus: Meta and MADE.com

XR Today - Augmented Reality tag

So far, MADE.com has achieved phenomenal success across the Netherlands, the UK, Switzerland, Germany, France, Austria, Spain, and Belgium. The company decided to try building an AR experience specifically for people using Apple iOS devices. The solution would be accessible only to Apple users, via ads on Facebook.