The Ghost Howls

JANUARY 15, 2023

Some selected developers have received the Apple headset. Bloomberg’s Mark Gurman, who is considered a reliable reporter about Apple, claimed that “a small number of high-profile software developers” have already received the Apple mixed reality headset to start developing content for it. Other relevant news. Matias Nassi.

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Apple Ukraine Virtual Reality Hand tracking 354

XR Today - Mixed Reality tag

JUNE 13, 2023

Apple’s Vision Pro triggered new discourse on the future of virutal, augmented, and mixed reality (VR/AR/MR). Revealed at the Worldwide Developer Conference (WWDC), the Apple Vision Pro has sparked both praise and criticism from the global XR community. Apple is adept at proposing something you didn’t think you needed.

Industry 88

Industry Apple Unity North America 88

XR Today - Mixed Reality tag

JUNE 8, 2023

The global industrial extended reality (XR) market is expected to reach $60 billion by 2030, findings from ABI Research revealed this week. ABI’s Enterprise and Industrial XR Training report found that enterprises have been increasingly tapping virtual and augmented reality (VR/AR) devices over the last five years.

Industry 103

Industry Training Magic Leap Immersion 103

XR Today - Mixed Reality tag

JUNE 1, 2023

Industry conversation on the Metaverse and XR has also fuelled discussions across the Augmented World Expo (AWE) USA 2023. Following mainstream media coverage of the Metaverse, stating that it was ‘dead’ and no longer viable, companies and experts across the industry have begun pushing back against the mainstream narrative.

Industry 89

Industry Magic Leap Technology Immersion 89

XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. However, a key difference and benefit that Apple has over some of its competition is the already-established iOS ecosystem of products and software. On the other hand, Apple is not the only XR firm pushing for interoperability and cross-pollination of hardware and software.

Apple 98

Apple Immersion AR Hardware 98

UploadVR Between Realities podcast

MARCH 5, 2017

Unity Technologies and Epic Games are in a grudge match for the hearts and minds of game developers. I interviewed both John Riccitiello, CEO of San Francisco-based Unity, and Tim Sweeney, CEO of Raleigh, N.C.-based The Unity-based games reached a billion new devices since GDC 2016. Ditto with Google and ditto with Microsoft.”.

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Unreal Unity San Francisco South Korea 100

UploadVR Between Realities podcast

JUNE 6, 2017

Epic Games CEO Tim Sweeney thinks Apple’s upcoming iOS 11 update, arriving this fall, will be a huge boost to the emerging AR industry. There have been tools developers could use before, but Sweeney thinks Apple’s support for AR could accelerate adoption. What does a multiplayer AR game look like, for example?

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Apple AR Unreal Unity 197

XR Today - Augmented Reality tag

DECEMBER 11, 2023

This year was a busy one for the XR industry; following a lull in faith towards the start of the year, groups such as the OEP, Microsoft, and Meta worked to bring new life to the sector via substantial workplace XR solutions. The Unity integration also enables the OEP to integrate other related solutions into the product.

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Unity Construction Real Estate Data 104

ARPost

FEBRUARY 6, 2023

Although gaming is certainly a great use case and example of what immersive VR experiences can deliver, the possibilities are endless,” said Vindevogel. He gave examples of some applications of VR that have nothing to do with gaming, such as house tours, and meetings.

Virtual Reality 400

Virtual Reality Unreal Technology Tools 400

ARPost

DECEMBER 10, 2022

For example, some of the cloud services that we’ll look at are cloud storage solutions. As this article was being written, Varjo further expanded its cloud with Unreal and Unity engine integrations. While almost all non-Apple mobile devices run Android, it is also the backbone of many XR headsets.). “Now CloudXR From NVIDIA.

Magic Leap 381

Magic Leap Software Hardware Amazon 381

XR Today - Mixed Reality tag

MARCH 25, 2024

Notably, via its XR segment, the firm highlighted how spatial data cloud streaming will allow various industrial sectors, such as automated warehouse management, to grow and optimize operations thanks to emerging workplace technology. Seidl added: We have supported Unity and Unreal for a while.

Unreal 79

Unreal Unity Simulation Data 79

XR Today - Augmented Reality tag

APRIL 18, 2024

To power the avatar system, Microsoft introduced Mesh, a suite of no-code tools and integrated Unity features that will allow enterprise customers to create bespoke immersive spaces. Microsoft has launched immersive Office 365 software solutions and Co-Pilot for Apple’s XR marketplace.

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Microsoft Tools AR Immersion 96

The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). I’m Chen, General Manager and Chief Editor of VRTUOLUO , also a senior media expert who has dug and studied deeply the XR industry since 2014.

China 332

China Industry Government AR 332

The Ghost Howls

OCTOBER 23, 2023

After this update, Cix Liv and other VR people (like the usual Brad) said that the rumor in town is actually not that Bytedance is closing Pico, but that Pico will focus mostly on MR to chase Apple with its Vision Pro and will shut down its VR business. There are many other examples of that.

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Trends Ukraine Unity San Francisco 269

XR Today - Virtual Reality

NOVEMBER 14, 2023

The news comes as the Bilbao, Spain-based company sponsors the Unity Unite 2023 Summit and aims to showcase its Virtual Reality-as-a-Service (VRaaS) platform, VIROO. The rare and noteworthy aspect of this commitment lies in its five-year duration, a duration not commonly observed in the industry.

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Training El Salvador Virtual Reality Immersion 250

ARPost

JULY 15, 2021

Curated by the analyst, writer, and venture capitalist Mathew Ball and partners, the index includes companies like Cloudflare, Nvidia, Qualcomm, and Unity. This is a big time for our industry,” Glimpse Group President and CEO Lyron Bentovim told ARPost. It’s good for Facebook, but I don’t know if it’s good for the industry.”.

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Groups Hardware Wearables Augmented Reality 441

The Ghost Howls

JANUARY 23, 2023

Top news of the week (Image by Microsoft) Microsoft lays off 10,000 employees and shuts down its mixed reality projects This is seriously a bad period for the tech industry in general, and of course also for mixed reality. The new report regards other devices in the work at Apple. But this is something that we already knew.

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Microsoft Survey Apple AR 343

ARVR

SEPTEMBER 22, 2022

This follows investments in mobile hardware capability, interest in immersive virtual experiences with the metaverse, and rising industry competition. An older, but interesting example of marker-based AR is the PlayStation 3 Wonderbook, a gaming ‘peripheral’ that allows players to view a spell book on their screen.

Augmented Reality 147

Augmented Reality Technology How To AR 147

AR Insider

MARCH 20, 2020

Confidence signals include Brand spending on sponsored lenses and indicators for Apple’s eventual AR glasses. The ensuing hangover has been more about measured optimism in the face of industry shakeout and retraction. Apple’s AR Fate. Apple’s Quick Look is evolving in the same direction.

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Trends AR Apple Tips 195

XR Today - Mixed Reality tag

JULY 17, 2023

Meta CTO Andrew “Boz” Bosworth is a great industry insider to follow. Moreover, Boz touched on competition stemming from the Apple Vision Pro MR headset, available in 2024 for roughly $3,499. For example, a somewhat overlooked aspect of XR is battery-life. Most XR devices have around 2 – 3 hours of usage.

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Apple Controllers Unity Industry 45

XR Today - Augmented Reality tag

JUNE 7, 2023

Apple’s Vision Pro device is coming in under a year if predictions are correct. An infinite digital canvas is how Apple sees its immersive product. Apple invites users to leverage Vision Pro as a tool to enhance their personal or professional workflows. visionOS is the framework empowering Apple’s infinite canvas.

Software 71

Software Apple Unity Immersion 71

XR Today - Augmented Reality tag

JUNE 21, 2022

Last Tuesday, China Daily interviewed the CEO of Apple, Tim Cook, at the Worldwide Developer Conference (WWDC). During the brief chat, Tim Cook favourably spoke about the potential of augmented reality (AR) on Apple devices. For example, Unity runs its humanities fundraiser and awards showcase.

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Augmented Reality China Apple AR 81

ARVR

JULY 15, 2020

With the world reeling from COVID-19, changes to consumer experience across numerous industries, from live sports and entertainment to education, are inevitable. For example, Chinese technology company Easpeed developed “no-touch” hologram buttons for elevators, to avoid having to touch surfaces and lowering the risk of spreading COVID-19.

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Augmented Reality Virtual Reality Tips AR 130

XR Today - Augmented Reality tag

JULY 18, 2023

AR software development kit (SDK) providers like Apple, Xreal, Niantic, 8 th Wall, Unreal, and Unity give developers the tools to make and distribute custom AR content that naturally drives retention and engagement with new interactive experiences to “wow” potential buyers. Although, this is quickly changing.

AR 58

AR Unreal Education Unity 58

AR Insider

AUGUST 28, 2019

For example, consumer AR is a big category, growing to $7.9 Previously, it focused mostly on industrial AR , such as visualization support. These include “ picks & shovels ” B2B developer platforms like Unity that support the development of AR-based media, entertainment or commerce enablement. billion in 2023.

AR 198

AR Hardware Trends Course 198

RealVision VR

SEPTEMBER 19, 2020

(image from the Facebook group: Unity Virtual Production and Cinematography). With Unity achieving nearly the same valuation as it’s rival Game engine maker, Epic (13.6mil versus 17.3mil) what does it mean for Film-Game convergence and VirtualProduction ? Why is Unity MARS important to VP?

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Unity Unreal Filming Software 69

AR Insider

JULY 25, 2019

For example, consumer AR is a big category, growing to $7.9 Previously, it focused mostly on industrial AR, such as visualization support. These include “ picks & shovels ” B2B developer platforms like Unity that support the development of AR-based media, entertainment or commerce enablement. billion in 2023.

AR 177

AR Hardware Trends Course 177

ARVR

FEBRUARY 17, 2022

How Augmented Reality (AR) is Reshaping the Food Service Industry 3. It offers a full-fledge Unity SDK to develop games and support virtual reality. For example, the real estate agency eXp Realty was one of the first to open an international office in virtual reality. Trending AR VR Articles: 1. ExpiCulture?—?Developing

Real Estate 130

Real Estate Virtual Reality Augmented Reality Examples 130

XR Today - Augmented Reality tag

MAY 22, 2023

For example, firms like Walmart and Ikea have smartphone applications for customers to position new furniture items in their homes or try on clothes. The Unity-powered platform also offers visualisations of over 2,500 cities in 49 nations containing “comprehensive 3D geo datasets.” operating system or later.

Google 95

Google Unity AR Augmented Reality 95

Hypergrid Business

FEBRUARY 28, 2020

Although Unity 3D is undoubtedly the most common and trained standards for developing and deploying augmented and virtual reality application for both beginner or expert developer, it is cannot be employed for developing content for some headsets. You also give 5% of net revenues per quarter although its free to use.

AR 117

AR Unity Virtual Reality Course 117

ARVR

APRIL 21, 2021

PBR is used in real-time applications like Unity and Unreal game-engines as well as the web. link] The most friendly real-time PBR file format is glTF or GLB and is supported by The Khronos group, a non-profit consortium of companies from HP, Apple, Adobe, Facebook, and more. Trending AR VR Articles: 1. ExpiCulture?—?Developing

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Unreal Unity AR Examples 130

The Ghost Howls

SEPTEMBER 3, 2020

In 2015 my girlfriend came with a Cardboard and with no experience with Unity I created my first 360 photo which I’ve shown to my manger. From there, if the POC is a success, the next (IT) department will take it over and industrialize it. For example, creating and processing 360 videos creates a lot of data.

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AR How To 360 Video Training 409

XR Today - Augmented Reality tag

FEBRUARY 5, 2024

XR devices are all over the headlines this month; the release of the Apple Vision Pro has brought spatial computing/mixed reality wearables to the forefront of emerging workplace and consumer-based digital solutions. This aids collaboration and productivity between staff on – and off-site.

AR 83

AR Data Healthcare Industry 83

XR Today - Mixed Reality tag

JULY 26, 2023

In 2022, the HoloLens 2 faced various roadblocks that slowed the development of the product, as other firms such as Meta and Apple ramped up efforts towards next-level MR devices. For example, Kipman’s resignation led to a shift in HoloLens 2 management and development responsibilities. The device is due in 2024.

Microsoft 71

Microsoft Apple Immersion Tools 71

Upload VR

FEBRUARY 16, 2024

Apple Vision Pro is a very impressive fusion of hardware and software, but it's by no means perfect. Apple Vision Pro Specs, Features & Details Apple officially revealed the full Vision Pro specs when opening preorders today. And Apple did not send UploadVR a review unit, we bought our own. But does it deliver?

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Apple Eye Tracking Hand tracking Video 143

Robert Scoble

JANUARY 11, 2022

He wanted a fresh look at the industry and he wanted to see how new technology and a new approach could change the game. This tells me the augmented reality industry has focused on the wrong type of experience. Apple even built a fake home to study these different contexts in the home. Steve Jobs went further. ” Why?

Apple 70

Apple Study Augmented Reality Unity 70

XR for Business Podcast

NOVEMBER 20, 2019

And as you may know, the military, a lot of the technologies we use today have evolved from there, so for example, the Internet, GPS, even Siri for your iPhone originally came from SRI, which is right down the road from us in Princeton, developed there and Apple bought it off them. Industrial, field service…?

AR 78

AR Software Industry Healthcare 78