XR Today - Mixed Reality tag

SEPTEMBER 1, 2023

Not only is Meta’s Connect event coming up quickly, but Apple and Microsoft are also working towards establishing XR productivity tools. Moreover, as these leading technology firms are developing a range of hardware, the same XR firms are also working to establish accommodating use cases with partners.

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VRScout

APRIL 18, 2019

Virtual and artificial reality technologies are changing the world. The rise of patent applications for VR/AR technologies signals the number of emerging opportunities for developers, coders, investors, and stakeholders in the 3D and 4D technology markets. Microsoft HoloLens 2 patent. Patent for wireless PSVR technology.

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XR Today - Mixed Reality tag

FEBRUARY 16, 2024

February 2024 is here, and this month marked the end of a long, long wait for Apple’s Vision Pro. Microsoft and Zoom have also released their respective apps into the Vision Pro this week. Apple has already sold 200,000 devices in the first week, which is impressive.

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AR Insider

AUGUST 14, 2020

The story is similar for Amazon , Microsoft and Bose (kind of), and the 800-pound gorilla in wearables, Apple. The other main goal for spectacles — true to the premise of this series — is to acclimate the world to technology that you wear on your face. Fully Actualized. To continue the narrative, what about Snap?

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The Ghost Howls

SEPTEMBER 12, 2023

I hope to be wrong, of course: maybe Valve has just accelerated to launch its device before Apple may finally release its one. The project is carried on by Microsoft which was given the monster contract of $22B to create this device by modifying its HoloLens glasses. And its latest update, dubbed the “Mixed Reality 2.0

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XR Today - Mixed Reality tag

DECEMBER 11, 2023

Just as the leading immersive technology firm started rolling out its most recent MR headset and Ray Ban Smartglasses, it appears that behind the scenes, Meta’s diverse lineup of XR engineers is working towards the next step of its headset lineup. As Metaverse technologies continue to progress, more and more opportunities will open up.

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XR Today - Mixed Reality tag

MARCH 21, 2023

Numerous headsets from Apple, Meta Platforms, Magic Leap, and others have faced setbacks over the last few years but remain persistent. Apple’s venture into MR hardware has proved challenging but remains a key focus of the Cupertino-based firm as it aims to release the product this year.

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ARPost

APRIL 29, 2021

There are two premium price tiers with additional affordances, but there is also a free model with an easy sign-in using a Microsoft, Google, or Apple account or with a private email. While Spatial did take that award, the year before that the Polish startup was honored as the Best Innovation Initiative by Emerge Europe.

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The Ghost Howls

FEBRUARY 14, 2022

PSVR 2, Apple XR visor) and games, will be fundamental to understand its evolution and its potential. Probably you all recall the iconic Apple commercial inspired by the book 1984 that helped a lot the company in becoming popular. References to Apple RealityOS have been leaked. Leaks about Apple are intensifying over the weeks.

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The Ghost Howls

OCTOBER 17, 2022

By the way, today I travel to Lisbon to attend AWE Europe, where I will be the moderator of a panel about sustainability in XR and Web3. Meta announces at Connect Quest Pro and a partnership with Microsoft. Apple MR headset may feature iris detection and legs tracking. A new week, a new set of rumors about the Apple headset.

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XR Today - Mixed Reality tag

FEBRUARY 2, 2023

This reflects actions taken at Google, Snap, Microsoft, and Apple over the last few months regarding their respective smart glass offerings. Meta’s latest shift with the Quest Pro aims to reclaim its market share in the enterprise space by rapidly building fresh use cases for MR technologies.

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The Ghost Howls

MARCH 21, 2021

The article ends with Facebook claiming that it cares about privacy, and wants to discuss the topics of privacy, security, and safety of this technology with all the community. As it had promised on my blog last year , its cool Nreal Light AR glasses have finally arrived in Europe. Image by Microsoft). News worth a mention.

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XR Today - Augmented Reality tag

MAY 18, 2023

This makes sense when we consider the number of leading AR tech companies in the US space, from Google to Microsoft. While Europe is also poised for significant growth in the years ahead, the APAC region is expected to deliver the most potential for the AR industry, according to most industry reports.

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The Ghost Howls

OCTOBER 4, 2021

Apple Maps are going AR. iOS 15 finally brings AR navigation instructions to Apple Maps , in a way similar to the one that Google is already offering. Even if Apple has not released its glasses yet, it is building a strong AR ecosystem that will be very valuable when its hardware will be out. NASA is using AR/VR on ISS.

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The Ghost Howls

JANUARY 22, 2021

Now it’s time to make some forecasts about its companion technology, that is augmented reality! This won’t be the year of AR : exactly as I said for virtual reality, let’s not hype the technology and think that this is the year when mainstream adoption of wearable AR glasses is going to happen. Sounded good.

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The Ghost Howls

JANUARY 10, 2022

New rumors on Apple and Meta devices. I know it may sound weird to you, but we have new rumors on Apple headsets and also about the future Meta Project Cambria and Quest 3. Regarding Apple, the super-reliable analysts have stated that the headset may feature three displays because just two are for losers. Other relevant news.

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The Ghost Howls

FEBRUARY 17, 2020

Acer hasn’t announced the reason why it has taken this decision, but it has commented the news reassuring everyone that Acer is not abandoning XR, and it will continue exploring the technology. Apple now lets add you add “buy” button to AR Quick Look. Apple now lets add you add “buy” button to AR Quick Look. Image by Microsoft).

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The Ghost Howls

MARCH 2, 2020

Is this really what Apple wants? (Thanks Robert Scoble for this news!). Image by Microsoft). Microsoft has released more specifications for its upcoming XBOX Series X, and from these data is clearly possible to see that it will be compatible with VR headsets. XR Europe will be awesome! News worth a mention.

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The Ghost Howls

MAY 30, 2022

VPS is a technology that implements the AR Cloud and creates a bridge between the real and the virtual world. What is impressive is that using the technology acquired with another startup, which is The 8th Wall, Niantic has also teased that VPS will be available also for WebAR experiences. Pico launches Neo 3 Link in Europe.

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ARPost

FEBRUARY 8, 2023

See Also: The Future Is Now: 2023 Metaverse and XR Predictions Worth Looking Into Think how Microsoft revolutionized personal computers, or how Apple changed the mobile phone market forever. We’re on the cusp of another life-changing piece of technology and the race is on. Let’s take a look at the technology coming our way.

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The Ghost Howls

FEBRUARY 7, 2022

It’s the money his company is spending to become the leader in the next technological platform , and if he succeeds, it’s actually money very well spent. Especially if it happens by hiring 10,000 people in Europe, so that it can apply stronger pressures on the EU about its data privacy rules. It makes totally sense.

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The Ghost Howls

FEBRUARY 9, 2020

The technology can be so powerful, but it must be used the right way. Facebook acquires Scape Technologies. With a surprise move, Facebook has acquired UK startup Scape Technologies , ramping up the AR Cloud Wars. Let’s see how Apple and Google will answer. I really hope so. Valve teases SteamVR 2.0. is coming.

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XR Today - Mixed Reality tag

SEPTEMBER 15, 2023

Now the Metaverse is gaining newfound traction from enterprise clients, companies like Meta, Microsoft, and Apple are reinforcing XR as a serious technology for various use cases. 2 and Blockade Labs technology to support a range of AI use cases.

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Road to VR

JANUARY 23, 2024

There’s going to be a ton of apps available on Vision Pro day one, with more than one million iOS and iPad apps working in compatibility mode on Apple’s first mixed reality headset. Free Red Bull TV: Watch Live Events Red Bull Free MUBI: Stream Great Cinema MUBI, Inc. Free AdBlock Pro: Browser AdBlocker Crypto Inc.

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XR for Business Podcast

OCTOBER 2, 2019

Visualix is hard at work building that stage with their street mapping technology, which will one day help make everything from digital maps to Pokémon Go a whole lot better. Co-CEOs Michael Bucko and Darius Pajouh drop in to discuss their technology with Alan. What are some of the use cases for this technology? Yes, exactly.

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XR for Business Podcast

OCTOBER 2, 2019

Visualix is hard at work building that stage with their street mapping technology, which will one day help make everything from digital maps to Pokémon Go a whole lot better. Co-CEOs Michael Bucko and Darius Pajouh drop in to discuss their technology with Alan. What are some of the use cases for this technology? Yes, exactly.

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The Ghost Howls

NOVEMBER 6, 2018

It was a nice ride, and now Gianni, that is an amazing developer, is working in a big company and I’ve started a new adventure in trying to establish a consultancy agency called New Technology Walkers. This is a problem of the technology and Magic Leap couldn’t do anything to make it better.

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The Ghost Howls

DECEMBER 23, 2019

Besides that, it is also hiring key figures to make this AR dream a reality : the operating system project will be supervised by Mark Lucovsky, a former Microsoft engineer who co-developed Windows NT. Unluckily, only US users will be able to enjoy it for Christmas, since the launch in Europe is delayed. I hate this.

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The Ghost Howls

FEBRUARY 7, 2023

Most probably this announcement has been made to envision a future competition with Apple, bringing to XR the battle Android vs iOS (and Samsung vs Apple) that we already have on phones. Learn more Some XR fun In China I have found where the Apple headset is manufactured. Is this consortium going to succeed?

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XR for Business Podcast

OCTOBER 2, 2019

Visualix is hard at work building that stage with their street mapping technology, which will one day help make everything from digital maps to Pokémon Go a whole lot better. Co-CEOs Michael Bucko and Darius Pajouh drop in to discuss their technology with Alan. What are some of the use cases for this technology? Yes, exactly.

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XR for Business Podcast

JULY 28, 2020

Today, we're speaking with Daniel Cheetham, CEO of Happy Finish, a creative technology and content firm based in London, UK. I think we built a reputation in the immersive technology space. We've been working with Ford in Europe for a handful of years now. Alan: Hey, everyone, Alan Smithson here. I'm a cyclist.

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XR for Business Podcast

JULY 28, 2020

Today, we're speaking with Daniel Cheetham, CEO of Happy Finish, a creative technology and content firm based in London, UK. I think we built a reputation in the immersive technology space. We've been working with Ford in Europe for a handful of years now. Alan: Hey, everyone, Alan Smithson here. I'm a cyclist.

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XR for Business Podcast

JULY 28, 2020

Today, we're speaking with Daniel Cheetham, CEO of Happy Finish, a creative technology and content firm based in London, UK. I think we built a reputation in the immersive technology space. We've been working with Ford in Europe for a handful of years now. Alan: Hey, everyone, Alan Smithson here. I'm a cyclist.

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XR Today - Mixed Reality tag

MAY 24, 2023

Instead, he has concentrated his journalistic efforts on a stereotypical dystopia of avatars and social media white elephants from a caricatured Meta, Microsoft AltSpaceVR, and Decentraland. This is eluding a key issue with the Metaverse: it is a community contribution of technological solutions.

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The Ghost Howls

MARCH 7, 2022

Another week has passed by, and while the situation in Europe is always more complicated because of the war, in the XR landscape nothing particularly special has happened. Last month, we got to know that (according to a rumor) Samsung is working together with Microsoft on new AR glasses, most probably powered by a Qualcomm chipset.

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The Ghost Howls

JUNE 7, 2021

BUT today is the day of the WWDC, and who knows if Apple will tease something about AR glasses. A decent budget for Microsoft and Facebook… but something impossible for companies like HTC or Magic Leap (do you remember when we all thought that $2.5B was a lot of money?). Some reviews of VR hardware. Read Ecorys’s report on AR/VR.

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The Ghost Howls

MARCH 26, 2018

If this may interest to you, here you are the link for the form to be filled (note: I’ve provided you the link for Europe… if you’re from UK, just substitute “eu” with “uk” in the address; if you are from US, use “us”, etc…). Vive Trackers 2.0 now on sale. Epic Siren demo.

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