The Ghost Howls

MARCH 12, 2024

Top news of the week (Image by Apple) Apple aims at a $1500 Vision device Let me tell you what have been the main pieces of news about the Vision Pro I’ve found this week. First of all, Apple has updated the runtime VisionOS to version 1.1, bringing many quality-of-life improvements. More info (VisionOS 1.1)

Apple 309

Apple Poland Eye Tracking Ukraine 309

The Ghost Howls

JULY 10, 2023

Top news of the week (Image by Google) Samsung XR headset may have been delayed The new rumor in town is that Samsung has delayed its upcoming headset that it is building in partnership with Google and Qualcomm. It’s been another interesting week in immersive realities, so let’s see what happened in our field in the past few days!

Samsung 206

Samsung Apple Las Vegas China 206

XR Today - Mixed Reality tag

APRIL 3, 2024

Apple Vision Pro’s latest update optimises the device’s persona remote immersive communication feature, further boosting the device’s potential of bringing immersive conferencing features to the productivity-focused device. Apple first noted the Avatar system would upgrade during its Vision Pro 1.1 In version 1.1,

Apple 98

Apple Eye Tracking Entertainment Immersion 98

AR Insider

MAY 24, 2021

This week, we dive into Snap’s new AR Spectacles, Google I/O takeaways and Digilens’ new reference frames. Epic tried to establish that Apple is an “essential utility,” meaning infrastructure that can be uncompetitively withheld, like a bridge, but it just wasn’t landing. W elcome back to Spatial Beats.

Google 283

Google AR Conference Virtual World 283

XR Today - Augmented Reality tag

MARCH 1, 2024

According to reports, Meta reportedly snubbed a potential partnership with Google that would have seen the pair collaborate on an extended reality platform. First reported by The Information, Meta and Google executives are rumoured to have met late last year about the proposal to build “Android XR” together, with Meta ultimately walking away.

Google 79

Google Augmented Reality Apple Microsoft 79

VRScout

JUNE 5, 2017

Apple is jumping firmly into the world of augmented reality. Apple also showed off what the new development tool would look like with the popular AR game Pokemon Go. Apple also mentioned AR apps from IKEA and Lego. The demo is expected to be released as a game “later this year.”.

Augmented Reality 202

Augmented Reality Apple Unreal Unity 202

XR Today - Mixed Reality tag

MARCH 12, 2024

Last week, Apple introduced its first public update to its debut XR device, improving many core features as the firm starts its spatial computing journey. The Apple Vision Pro was only released last month, and Apple is already moving forward to optimise the product for early adopters. Apple also released version 1.1

Apple 86

Apple HTC Hardware Immersion 86

The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

Trends 416

Trends Apple Google Unity 416

Upload VR

JUNE 9, 2023

A conversation could be coming to your home in the next five years and it is probably as unavoidable as those previous ones: Are you on a Meta Quest or do you have Apple Vision? Google chickened out , Microsoft got distracted , and it's totally understandable if you lost interest in VR when they did. The just-announced visionOS 1.0

Apple 134

Apple California Wearables Hand tracking 134

The Ghost Howls

MAY 23, 2023

Since there is the possibility that Apple announces its headset soon, all the companies are rushing to announce what they have in the pipeline before the big day. Most likely that will be the name of its operating system The headset should be launched at WWDC according to all the most relevant Apple analysts. It’s been a strange week.

Apple 301

Apple Magic Leap Machine Learning Samsung 301

Upload VR

JANUARY 12, 2024

Google is eliminating hundreds of roles in its hardware division, mostly from its first-party AR hardware team. Here's the statement Google provided to news outlet 9to5Google : "A few hundred roles are being eliminated in [Devices & Services] with the majority of impacts on the 1P AR Hardware team.

Google 89

Google AR Hardware Strategy 89

The Ghost Howls

JULY 17, 2023

More info (Roblox is coming to Quest — Road To VR) More info (Roblox is coming to Quest — Upload VR) More info (Roblox on Quest may increase scrutiny on the platform) Other relevant news (Image by WIRED) Mark Lucovsky has left Google Mark Lucovsky has just left Google. More info iVRy makes the PSVR2 work with SteamVR!

Google 288

Google Virtual World Strategy Ukraine 288

Road to VR

AUGUST 30, 2017

Google released a preview version of ARCore for Android yesterday, the company’s answer to Apple’s ARKit. Built by George Michael Brower with friends at Google Creative Lab. Built by Jane Friedhoff with friends at Google Creative Lab using Unity and ARCore. Built with Unity and ARCore. Portal Painter.

Google 268

Google Augmented Reality Unity AR 268

Upload VR

APRIL 3, 2024

Apple's Spatial Personas immediately change what it means to connect with someone else through virtual reality. We opened Apple's Freeform whiteboarding app and started putting together a list of movies we want to watch in VR. What Apple Vision Pro's FaceTime was like before Spatial Personas.

Apple 72

Apple United States Examples Google 72

Upload VR

DECEMBER 22, 2023

Meta's CTO seemed to suggest the company could demo a highly advanced true AR glasses prototype in 2024. Apple reportedly postponed its full AR glasses “indefinitely” earlier this year, and Google reportedly killed its internal glasses project in favor of making the software for third parties instead.

AR 141

AR Magic Leap Taiwan Technology 141

Road to VR

SEPTEMBER 21, 2019

Steadily becoming the biggest open-secret in the industry… more evidence has come to light that Apple in ongoing development of an AR headset. The mode is part of Apple’s ‘StarBoard’ system which was recently uncovered in iOS and described therein as a “system shell for stereo AR enabled apps.”

Apple 219

Apple AR France Hardware 219

XR Today - Mixed Reality tag

FEBRUARY 28, 2024

Notably, a big market shifting factor is Apple’s entry, Shen noted: I think having Apple come in has really validated everything that we’ve invested in, in our hardware, our platform, our infrastructure, and we’ve seen a lot more interest in this space and even this show (MDC 2024).

HTC 119

HTC Apple Latency Hand tracking 119

Road to VR

JUNE 9, 2017

Augmented Reality has played a huge role at the developer conferences for Microsoft, Apple, Facebook, and Google, which is a great sign that the industry is moving towards spatially-aware computing. I also compare and contrast the recent AR announcements from Apple, Google, Microsoft, and Facebook in my wrap-up.

Google 181

Google AR Machine Learning Microsoft 181

Voices of VR

FEBRUARY 6, 2024

I had a chance to catch up with Road to VR co-founder and executive editor Ben Lang, who has had a number of demos in 2023, and has actually had early review access to the Apple Vision Pro for more than a week now (his full review should be landing either this week or next).

Apple 98

Apple Eye Tracking Software Industry 98

Upload VR

JUNE 6, 2023

Believers in virtual and augmented reality found themselves sleepless and stirring on the eve of Apple's keynote address at WWDC23. As the moment drew near for the 10 am Pacific keynote from Apple, people watched who had bet their livelihoods on the belief that one day we'll wear glasses that are personal computers. Apple Vision Pro.

Apple 117

Apple Industry Augmented Reality Magic Leap 117

The Ghost Howls

DECEMBER 21, 2021

Image by Google). Google is reportedly working on an AR operating system. In some of my past newsletters, I warned you that we shouldn’t forget about Google/Alphabet in the race to our mixed reality future. Now we have finally an official confirmation of the fact that Google is working on an AR device. Tilt Brush).

Google 355

Google AR China Augmented Reality 355

The Ghost Howls

MAY 17, 2020

Apple glasses are coming in 2021–2022 and they are incredibly sleek. Apple glasses are coming. The glasses are expected to run a new operating system, rOS (or reality OS), and Apple is exploring touch panels, voice activation, and head gestures as a means of control. Apple is really good at selling stuff.

Apple 303

Apple Unreal Oculus Tools 303

UploadVR Between Realities podcast

JUNE 28, 2017

On the heels of Apple’s developer-friendly ARKit announcement users have already taken to the toolset to create some amazing proof of concept demos. Google’s Tilt Brush is often one of the very first VR apps people try. Tagged with: apple , ARKit , iphone Facebook Twitter Reddit More.

AR 158

AR United States Apple Japan 158

Road to VR

FEBRUARY 4, 2019

Avi Bar-Zeev, Hololens co-inventor and longtime AR/VR stalwart, has left Apple, Variety reports. Bar-Zeev helped found and invent the core technologies behind HoloLens at Microsoft, assembling the company’s very first AR prototypes, demos and UX concepts. “ I had the best exit one can imagine. “I

Apple 126

Apple AR Microsoft Google 126

UploadVR Between Realities podcast

JUNE 5, 2017

It wasn’t a matter of if Apple would get involved with augmented reality so much as when. At a press conference today Apple unveiled its first AR implementation coming to the latest version of its iOS mobile operating system, iOS 11. Following that reveal, we saw some quick demos of new experiences built with ARKit.

Apple 159

Apple AR Conference Unreal 159

The Ghost Howls

MAY 25, 2020

OMG, it’s almost 3 years that I write these roundups… the first week peek was exclusive for my blog subscribers and it featured as best news the release of Google Blocks and in the other news something about Samsung Gear VR… how much time has passed since then! Apple Glasses may release in 2021 for $499. This is the 150th Week Peek!

Oculus 243

Oculus Apple Hand tracking Magic Leap 243

Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Eventually, I hear, Apple will even bring 3D to 2D monitors.

Apple 144

Apple Google Amazon Augmented Reality 144

Full Dive Gaming

MAY 31, 2022

Let's talk about our experience demoing VR to HUNDREDS of people, what games are good for VR newbies, how the Quest 2 makes it harder and more! Every Friday we release FULL PODCASTS on all Your Favorite major platforms: Spotify, Apple, Google. APPLE: [link]. GOOGLE PODCASTS: [link]. SUPPORT US: -[link].

North Carolina 52

North Carolina Raleigh Apple AR 52

Road to VR

NOVEMBER 10, 2021

It’s had pop-up events and in-store demos as far back as 2016 to prepare for the launch of the original Oculus Rift. Opening physical stores though would be much larger step for Meta, putting it in the same retail class as Microsoft, Apple and Google; the latter just opening its first retail store this summer.

New York 297

New York Retail AR Microsoft 297

The Ghost Howls

NOVEMBER 13, 2023

Samsung is one of the most important smartphone brands, and probably one of the few brands in the world that can try to compete with Apple. But this headset looks to me arriving a bit too late and already chasing the Vision Pro, so probably Apple will win the first round. This means that iPhone users can not enjoy WebXR yet.

China 332

China Samsung Apple Ukraine 332

ARPost

JANUARY 21, 2022

We’re talking, of course, about Google Glass. Google Glasses were the first arguably-AR glasses on the consumer market, coming out in 2013. After all, it was a Google product and a lot of people expected the world. Google Glass retired to the enterprise sector and much of the public gave up on AR glasses.

AR 411

AR Google Trends Hardware 411

Upload VR

NOVEMBER 23, 2023

The XR Headset With Google? In February Samsung officially announced it was working on an XR headset, with Google handling the system software via a new variant of Android and Qualcomm providing the chipset. Samsung could perhaps be preparing to commercialize AR glasses, separately to the XR headset.

Samsung 85

Samsung Google AR Hardware 85

The Ghost Howls

DECEMBER 26, 2023

The press release also contains a render of the AR glasses, which look very lightweight, and also the mention of the fact that the company “has provided demos to hundreds of users and professionals”. More info Google has to open its operating system to more stores As part of a settlement with the U.S. Last week, people said January.

AR 319

AR Microsoft Sony Ukraine 319

Upload VR

APRIL 26, 2024

What's also unclear is whether Kalinowski is referring to the AR glasses demonstrator hardware Meta may be planning to demo at Connect later this year, or the downgraded product it reportedly plans to bring to market in 2027. The Demonstrator, Or The Eventual Product?

Hardware 134

Hardware AR Oculus Magic Leap 134

XR Today - Virtual Reality

JUNE 13, 2022

Among the biggest technology brands in the world, and a major name for any company interested in advertising within the digital world, Google has plenty to offer in XR promotion. Most companies investing in concepts like SEO and content marketing will already have a strong knowledge of Google and the company’s wide range of tech resources.

Unity 165

Unity Microsoft Google Apple 165

Road to VR

OCTOBER 26, 2017

update, now including official support for Apple’s ARKit and Google’s ARCore software dev kits, and support for SteamVR on Mac. ‘Production-ready’ support for Apple’s ARKit working on iOS11 was initially announced during Apple’s iPhone 8 and iPhone X unveiling last month.

Unreal 193

Unreal Apple Google Augmented Reality 193

AR Insider

FEBRUARY 24, 2021

The tech industry is looking to replace the smartphone — and everybody is waiting to see what Apple comes up with. I n 2007, Apple unveiled the iPhone. Apple didn’t invent the smartphone — companies like Palm and Blackberry had been selling them for years. But Apple’s not the only company working on these products.

Augmented Reality 196

Augmented Reality Amazon Apple Virtual Reality 196