Road to VR

JUNE 27, 2017

A report from MacRumors provides compelling evidence that Apple has quietly acquired SMI, also known as SensoMotoric Instruments, a company specializing in eye-tracking technology. MacRumors reports that the company was quietly acquired by Apple sometime between May 2nd and July 26th, 2017.

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XR Today - Virtual Reality

MARCH 8, 2024

According to recent data released by the IDC Worldwide Quarterly AR/VR Headset Tracker, the global market for XR headsets witnessed a significant growth of 130.4% year over year during the fourth quarter of 2023. The report also highlighted how during the majority of 2023, XR headset shipments declined by 23.5 per cent year-on-year.

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UploadVR Between Realities podcast

JUNE 7, 2017

Apple’s WWDC 2017 keynote made that abundantly clear with their announcement of support for external Metal graphics, HTC Vive, SteamVR and Metal VR. The VR market is only starting and now that all the biggest players in the tech space are engaged including Apple we can consider it a complete market.

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The Ghost Howls

MAY 30, 2023

Top news of the week (Image by Brad Lynch) Bloomberg got a preview of the Quest 3 Last week I predicted that Meta could have given us a glimpse of the Quest 3 during the Gaming Showcase on June, 1st, so that to create attention around its device before the announcement of the Apple headset. But that’s just a speculation of mine.

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The Ghost Howls

DECEMBER 6, 2021

Apple may announce its headset at WWDC 2022. A new week, a new rumor about Apple. This time it comes from Bloomberg, which predicts that Apple will announce its MR headset in June 2022 during WWDC , to launch it some months later, probably during the holiday season. (Image from the web). Learn about the m**averse in Japan.

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XR Today - Virtual Reality

JUNE 1, 2022

Sony may launch it in 1Q23, depending on the development schedule of PS VR2 game titles. Genius also provides aspherical lenses for the PSVR 2 device, and Ming-Chi Kuo states that Genius is working with other extended reality (XR) clients, including Apple. units shipments in 2H22. pic.twitter.com/NIqFgg4Kjl. — ??? Haptic motors.

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XR Today - Mixed Reality tag

NOVEMBER 3, 2023

If you plan to invest in Apple ’s innovative mixed reality headset, recent rumors about potential Apple Vision Pro weight issues might give you some cause for concern. Since announcing the Vision Pro , Apple has made some ambitious claims. Apple Vision Pro Weight: How Much Does it Weigh?

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The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

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Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Eventually, I hear, Apple will even bring 3D to 2D monitors.

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The Ghost Howls

OCTOBER 11, 2023

More info Apple Vision Pro may have a very slow start The same Ming-Chi Kuo, who probably woke up with a lot of pessimism that day, has also expressed doubts about the widespread success of the Apple Vision Pro. This would mean that Apple’s XR offering should rely for 3 years on a very expensive headset with very low sales.

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XR Today - Mixed Reality tag

JUNE 30, 2023

This week, Apple dropped VisionOS, a set of XR design tools to entice immersive content creators to start designing for its upcoming headset before its release. Users can provide natural text prompts and sketches to input data on the forum. ” Apple Launches Vision Pro SDK, but What Do Audiences Think?

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The Ghost Howls

MARCH 20, 2023

First of all, Sony CFO Hiroki Totoki has said that he thinks that PSVR 2 may sell more than the 5–6 million units that the original PSVR sold. This shows that Sony is pretty bullish about its device, and it is confident that it will be appreciated by a good share of its base market. This may have two different explanations.

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AR Insider

APRIL 27, 2020

Data Point of the Week is AR Insider’s dive into the latest spatial computing figures. It includes data points, along with narrative insights and takeaways. For an indexed collection of data and reports, subscribe to ARtillery Pro. But perhaps a more telling metric goes straight to the source: Oculus Quest Store data.

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VRScout

APRIL 18, 2019

Image Credit: Sony. Augmented reality (AR) patents protect technological elements and pieces of data such as video, sound, and mapping technologies that enhance the real-world experience. Regarding inclusivity, on April 4, 2019, the USPTO published a new patent for Sony that was filed in December 2017. Image Credit: Sony/USPTO.

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AR Insider

APRIL 6, 2020

Data Point of the Week is AR Insider’s dive into the latest spatial computing figures. It includes data points, along with narrative insights and takeaways. For an indexed collection of data and reports, subscribe to ARtillery Pro. Specifically, Sony announced 5 million cumulative units sold in January.

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ARPost

JULY 13, 2020

Already, several top-level companies like LG, Apple , and Sony are joining the market of AR hardware producers, dominated so far by Microsoft and Magic Leap. These solutions will serve each specific industry and meet the demands of corporations in terms of data protection, business processes, and specific work procedures.

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The Ghost Howls

MAY 10, 2021

The Epic vs Apple trial makes interesting documents come to light. The Epic vs Apple battle over Fortnite and the 30% cut on all the transactions on the Apple Store has just had its first round, and thanks to it, many secretive documents have come to light. Apple continues its investments in AR. (Image by Epic Games).

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The Ghost Howls

AUGUST 1, 2022

Some people also suspected that by abandoning the Facebook login, it will be less easy also to subsidize the price of the headset with the data, but honestly, I don’t think that there won’t be data harvesting on Meta accounts. Image by Sony Interactive Entertainment). Sony releases some details about PSVR 2 runtime.

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The Ghost Howls

SEPTEMBER 21, 2020

What an exciting week for technology, with the Facebook Connect, PS5 price announcement, Apple event and the release of RTX30 graphics cards! Even Apple uses modified ARM chips. an ARM chips can be installed on IoT sensors that communicate to a server where an NVIDIA card is used to perform machine learning on the data).

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VRScout

JUNE 9, 2017

Apple finally talks about VR while taking a (very solid) swing at AR, Walmart will use virtual reality to train employees, you can grow better weed with AR + AI, and Q1 VR headset sales…. APPLE ACTUALLY TALKS ABOUT VR. APPLE TAKES A (VERY SOLID) SWING AT AUGMENTED REALITY. However… we’re still waiting for those apple AR glasses.

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The Ghost Howls

AUGUST 2, 2021

It is very interesting that because of this recall, Facebook shared some data about how many facemasks were affected : it says 4M in the United States, around 170K in Canada. Sony has sold 10M PS5 worldwide. Facebook is evaluating the integration of Oculus Move with Apple Health. In Japan, the number is around 80K.

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The Ghost Howls

FEBRUARY 28, 2022

Image by Sony Interactive Entertainment). Sony reveals the design of the PSVR 2. Finally, Sony Interactive Entertainment has unveiled the design of the PlayStation VR 2 headset. An analysis of the job postings of Meta shows that the company is trying to add cellular data to its headsets. Top news of the week.

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XR Today - Augmented Reality tag

JUNE 21, 2022

Last Tuesday, China Daily interviewed the CEO of Apple, Tim Cook, at the Worldwide Developer Conference (WWDC). During the brief chat, Tim Cook favourably spoke about the potential of augmented reality (AR) on Apple devices. Currently, Apple supports many AR experiences on its iPhone and iPad mobile devices.

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The Ghost Howls

JUNE 14, 2021

This week we had another report from supply chain analyst Ming-Chi Kuo, that is said to very reliable in rumors about Apple (even if he only made wrong predictions about Apple Glasses, but this is none of my business). More info (Report by Kuo) More info (Report about Apple Glasses). Apple announces minor XR news at WWDC 2021.

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The Ghost Howls

NOVEMBER 29, 2021

Apple XR headset may have great processing power. This week I’m so desperate that there is no news to write about that I’m even sharing a rumor about the Apple headset. The visuals would be provided by two 4K OLED microdisplays from Sony. More info (Niantic receiving an investment) More info (Fold AR).

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AR Insider

SEPTEMBER 29, 2020

It includes some of its data and takeaways. Always see chart date for context, and refer to newer data if applicable. This approach has attracted Sony Pictures, Miller Lite, and Porsche as clients for AR campaigns. This post is adapted from ARtillery Intelligence’s report, AR Advertising Deep Dive, Part I: The Landscape.

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The Ghost Howls

SEPTEMBER 14, 2020

In two days there will be the Facebook Connect, an Apple event and a Sony event about PS5! Data about a new Vive Focus device appear on GeekBench. Apple teases AR for its next event and invents the “SR” acronym. This week in VR had interesting news as you will see here below, but a new amazing week actually awaits us!

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The Ghost Howls

JUNE 26, 2023

After having announced some of the features and the price just before the launch of the Apple Vision Pro, now the company formerly known as Facebook is already working towards the launch of the device. According to the creators of Hubris, Sony is working on solving the issue , but he said nothing about when this update will be released.

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The Ghost Howls

DECEMBER 12, 2022

Let’s see in a few months what will be the data shared in this sense by Snap. This week we got to know new interesting details on the matter: it seems that Meta was developing its own fitness VR game, but then got to know that Apple was interested in buying Within. Sony predicts the next technologies for XR visual displays.

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XR Today - Mixed Reality tag

FEBRUARY 16, 2024

February 2024 is here, and this month marked the end of a long, long wait for Apple’s Vision Pro. Apple has already sold 200,000 devices in the first week, which is impressive. However, the optics are positive for now in terms of enterprise and consumer XR markets.

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The Ghost Howls

MARCH 1, 2021

Image by Sony). Sony officially states it is going to launch the PSVR 2. PlayStation VR has been the most successful headset until now (if we exclude the crappy mobile viewers), but now it is pretty dated and people were wondering what Sony was going to do. Some people started to think that Sony could have abandoned VR.

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Road to VR

MARCH 19, 2017

In a new report from IDC (International Data Corporation), the market research firm predicts a near 10 fold increase in the shipments of augmented and virtual reality headsets in the next 4 years, bolstered by a plethora of new devices and “expanding array of content for both consumer and enterprise users.”

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The Ghost Howls

FEBRUARY 17, 2020

Apple now lets add you add “buy” button to AR Quick Look. A piece of simple news, but a very important one, has hit the AR industry this week: Apple now lets companies add custom buttons (usually the “Buy” one) to AR Quick Look. We now know how much Sony has paid for Insomniac Games. Are we at an inflection point for VR?

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TechCrunch VR

JULY 28, 2022

Unsurprisingly, all of the important data points are related to the industry’s sole benefactor these days, Meta, which managed to raise the cost of entry to its VR ecosystem, find itself in a new battle with the US government over VR, and announce that it had, again, burnt an awful lot of money on its Reality Lab efforts this quarter.

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ARVR

OCTOBER 26, 2021

Today, haptics aka tactile feedback is used in games, user interfaces, online shopping, tele-touch, data visualization, art appreciation, and an aid for the blind. Like what you’ll find embedded in an Apple iPhone, Sony Playstation or Quest 2 controller. Photo via www.sunnic.com.tw in Mechanical Engineering.

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Road to VR

JULY 7, 2016

As it was introduced two years before PlayStation VR and three years before the HTC Vive, the name “Oculus Rift” was for a long time synonymous with “virtual reality”, in the same way that Apple’s “iPod” was for a time a layman’s term for any MP3 player.

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AR Insider

JULY 7, 2020

It includes some of its data and takeaways. This has attracted Sony Pictures, Miller Lite, and Porsche as clients. Apple specifically has done a really good job of getting accurate scale in AR,” said Murphy-Chutorian “There are things like measuring if my suitcase fits inside a box, or virtual tape measures.

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