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Apple Joins Pixar, NVIDIA, & More to “accelerate next generation of AR experiences” with 3D File Protocol

Road to VR

Today, big tech companies including Apple, Pixar, Adobe, Autodesk, and NVIDIA, announced the formation of the Alliance for OpenUSD ( AOUSD ), which is dedicated to promoting the standardization and development of a 3D file protocol that Apple says will “help accelerate the next generation of AR experiences.”

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Big News XR from BMW, Meta, Apple, Campfire, Nreal, and Cannes XR

XR Today - Big XR News tag

Amidst rumours of Apple’s new headset, many firms are ramping up efforts, perhaps partly due to a looming sense of competition. The new system will combine BMW’s sensor data with Meta’s tracking systems and technologies to create a “car-locked” immersive entertainment console.

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Six Leading Vision Pro Spatial Apps for Enterprise

XR Today - Mixed Reality tag

The Apple Vision Pro finally debuted for US customers last week. Apple CEO Tim Cook recently noted that the Apple Vision Pro “is the most advanced consumer electronics device ever created,” US customers can grab a 256GB model for $3,499. But, there are many workplace options available for customers today.

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The Ghost Howls’s VR Week Peek (2019.07.15): Apple kills its AR glasses, Oculus full-steam ahead on 2nd gen VR and much more!

The Ghost Howls

Apple has killed its AR glasses project… maybe. A piece of unexpected news has shaken the XR communities this week: according to a report on Digitimes Taiwan, Apple has abandoned its AR/VR glasses project and all the members of the team have been re-allocated in other teams. AR is still alive, Apple will still release its AR glasses.

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XR Talks: Notes From an AR Legend

AR Insider

But it also includes Disney, Google Earth, Microsoft, Amazon and Apple. He first got the attention of Microsoft when blogging about the detriments of 3D immersive universes like Second Life. Secretly working on something similar, Microsoft brought him in to help. Interview Only. Entire Program.

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Magic Leap Announces First Round of Independent Creator Program Grant Recipients

Road to VR

Data Visualization. SEE ALSO Microsoft Significantly Misrepresented HoloLens 2's Field of View at Reveal. The prolific VR film studio Felix & Paul also got in. Retail & Commerce. Creator Tools. Aesthetic Interactive. Felix & Paul Studios. Collaboration. Architecture & Construction. Immersion Analytics.

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Adobe To Launch AR Features ‘As Fast As We Can,’ Exec Says

VRScout

On the other hand, VR cuts you off from your visual surroundings to completely immerse you in an app or film. ” Adobe unveiled its first foray into AR with a proof-of-concept Microsoft HoloLens app that overlays 3D data visualizations on products in a store. .” “It’s not as bulky.

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