The Ghost Howls

FEBRUARY 17, 2024

It has hand tracking, and the Pro model also has eye tracking, like Apple’s device. It is better for most mixed-reality uses. Then he ended the video by saying that Apple has a closed ecosystem model, while Meta is open, and sometimes an open model won, like in the PC case. Apple is almost never the first to ship anything.

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The Ghost Howls

JUNE 27, 2022

We have lots of non-news about Apple’s XR efforts. The hype around Apple glasses is huge , and everything that gets shared about Apple and XR gets many views. We already knew that Tim likes AR and “what we have to offer” may also be a potato with an Apple brand costing $400. Useless news.

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The Ghost Howls

OCTOBER 4, 2022

This would be a total pivot for Meta, which would so migrate away from the social importance of having eye and face tracking to compete directly with Apple in offering a consumer device totally dedicated to mixed reality. Pico 4 launches in China, while new info is shared in the West. Only time will tell…. News worth a mention.

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China Apple Ukraine Video 473

The Ghost Howls

MAY 30, 2022

This shows the growing trend of European companies to try to create a new technological hub that can compete with the US and China for this new tech revolution. Image by Magic Leap). Magic Leap has sold units of its first device for $550. Apple may unveil RealityOS at WWDC. News worth a mention.

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The Ghost Howls

JANUARY 22, 2021

Two days ago, I’ve given you my predictions for virtual reality in 2021 (read it, in case you missed it). Now it’s time to make some forecasts about its companion technology, that is augmented reality! Facebook and Apple will jumpstart the smartglasses ecosystem. 2021 is going to be an interesting year for AR.

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Augmented Reality Magic Leap AR Apple 489

The Ghost Howls

JANUARY 23, 2020

After having written my predictions for virtual reality in 2020 , let’s see what will be the trends for this year in augmented reality. Let me be very honest: I’m not expecting that much from this year in augmented reality. My duck-face while wearing Magic Leap One glasses.

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Augmented Reality Magic Leap AR Technology 387

The Ghost Howls

MAY 8, 2023

The first one is that since the Gaming Showcase is happening on June, 1st, it seems positioned in a way to make Meta perform some announcements right before the Apple WWDC. Apple WWDC is where the Apple Reality headset may be announced, and it is taking place on June, 5th. This feature is not new.

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AR Gaming Augmented Reality China 287

The Ghost Howls

OCTOBER 27, 2019

If you were wondering, my journey to China has gone pretty well and many people liked HitMotion at WCVRI. The latest report on virtual reality by SuperData doesn’t offer us great news on the VR landscape. Bloomberg publishes new hints on Apple glasses. We have new developments on the Magic Leap vs nReal lawsuit.

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The Ghost Howls

FEBRUARY 17, 2020

The news is overly important because Alyx is already changing the virtual reality landscape for these reasons: It is increasing awareness towards VR a lot (all mainstream gaming media are talking about it); It is increasing sales of VR headsets a lot; It will probably show us new interactions in XR that will affect the UX of many games after it.

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Magic Leap San Francisco AR Sony 215

The Ghost Howls

JUNE 23, 2019

If the Paradise was in China, its name would be Qingdao. This is very intriguing: Oculus has just finished announcing its full line of first generation Virtual Reality headsets (Go, Rift, Quest) and now it has to start talking about its next generation. Magic Leap is suing nReal.

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Magic Leap HTC AR Oculus 171

The Ghost Howls

JUNE 7, 2021

BUT today is the day of the WWDC, and who knows if Apple will tease something about AR glasses. NOLO and Arpara brings new headsets from China. What surprised me more is the launch of the Arpara VR , a headset from a company I had never heard of before, not even in my travels to China. Other relevant news. Image from NOLO).

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Magic Leap AR Tips China 352

The Ghost Howls

FEBRUARY 7, 2023

Today is my last day in China. Most probably this announcement has been made to envision a future competition with Apple, bringing to XR the battle Android vs iOS (and Samsung vs Apple) that we already have on phones. I guess the purpose is to reassure its existing customers, to prevent them all from going to Magic Leap 2.

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Samsung Google Ukraine Sony 305

The Ghost Howls

FEBRUARY 4, 2022

After having written my predictions for virtual reality for this year , it’s time for me to dig into what is happening in the next months in augmented reality. And of course, if Apple releases something, it will create a tsunami in the whole ecosystem.

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Augmented Reality AR Trends Microsoft 528

VRScout

JULY 17, 2016

MAGIC LEAP, THE NOTORIOUSLY SECRETIVE STARTUP, STEPS INTO SPOTLIGHT. Magic Leap has raised $1.5B for mixed reality lightfield technology that no one has actually seen (outside of a small number of people with ironclad NDAs), and is funded by giants like Google and Alibaba.

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XROM

JULY 18, 2021

Over the years i have seen a few lists of Top 50 XR Influencers, but the curators of those list always overlooked China/India/Asia's XR Industry. Just for Context the worlds current population is 7 Billion, India & China's Collective population is 2.7 Written By: Eddie Avil. However, in June 2020, a U.S. 4- Kshitij Marwah.

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The Ghost Howls

SEPTEMBER 27, 2022

So, for instance, you record a video of a person from a low position and then see how it looks from a higher position Apple has just published a patent about showing invisible things on mixed reality glasses. When virtual reality has the wrong kind of haptics… Funny link. Some news on the metaverse. Some XR fun.

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The Ghost Howls

JUNE 29, 2020

With rumors of upcoming Apple glasses surging, and the investment made in Magic Leap that until now has been unfruitful, for sure Google is looking for an alternative to build its AR strategy. Apple adds spatial audio to AirPods. Brick after brick, Apple is building its full AR ecosystem in front of our eyes.

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The Ghost Howls

JUNE 1, 2020

Rony Abovitz steps down from Magic Leap CEO. This was a very good thing and attracted many people to Magic Leap. I hope that Magic Leap will benefit from it and will recover pretty soon. More info (Post on this AR headset on UploadVR) More info (Combine Reality’s website). Upload VR).

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Magic Leap AR China Unity 238

The Ghost Howls

MAY 27, 2021

The belonging of 360 videos to the VR realm causes more harsh debates than the dispute of Taiwan with Mainland China. The only thing that is harder than being a futurist is being THE CHIEF FUTURIST , the job that Neal Stephenson had a Magic Leap. The best analysts and futurists are the ones that make predictions around Apple.

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360 Video Apple AR Video 536

The Ghost Howls

AUGUST 24, 2020

Apple threatens future support in Unreal Engine. According to an evidence presented by Epic Games, Apple has not only removed Fortnite from the Apple Store, but it has also revoked the status of developer to Epic Games. All Apple software, SDKs, APIs, and developer tools ?—?Pre-release Other relevant news.

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Unreal Apple Government Data 434

The Ghost Howls

MARCH 23, 2020

In China, Rokid has made a smart glass with thermal sensors included , so police forces can immediately detect people having a flu. The time has come and finally Apple will implement a depth back camera in its upcoming iPad Pro. It is another step towards the creation of a great AR ecosystem for Apple. Yes, Android, Google.

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The Ghost Howls

MARCH 29, 2021

If we exclude the major tech companies (Facebook, Valve, etc…) and the meteor Magic Leap, this is the first VR company to reach this status, and this is another sign of the health of the virtual reality ecosystem. Apple XR headset may weight less than 150g. Pico CEO wants the Neo 3 to sell 10x the Neo 2.

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The Ghost Howls

MARCH 26, 2018

The problem is that we had no idea about the release date for us western people because the device had been announced and released only in China. people walking around), so I don't have an apples-to-apples comparison against Santa Cruz. Magic Leap releases its SDK. Can’t wait to buy a Santa Cruz!

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The Ghost Howls

AUGUST 1, 2022

He also is aware of Apple entering the market, and said his employees that the battle between Meta and Apple is a battle between open ecosystems vs closed ecosystems. Another interesting thing is that Pico is not copying Meta or Magic Leap in proposing inside-out tracked controllers : these ones still have a tracking ring.

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The Ghost Howls

APRIL 18, 2022

And the fact that in the same week it announced both the Pico Neo 3 Link for VR and Effect Studio for AR, shows that Bytedance wants really to compete with Meta in all possible fields in immersive realities. He complained about having to obey platforms and their taxes (clearly hinting at Apple), saying that he had a different vision.

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Europe Tools Apple HTC 323

ARVR

NOVEMBER 16, 2021

This is confirmed by companies such as Magic Leap who have raised a further 2 billion recently for the development of their second mixed reality device, although the first one hardly made much of an impact in the market regardless of how much money was initially invested. Don’t forget to give us your ?? ! link] Metaverse!

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Magic Leap Augmented Reality Technology AR 130

The Ghost Howls

OCTOBER 26, 2020

At WCVRI, China shows its strategic interest for VR. In its upcoming 5-year development plan, there should be measures to favor the growth and the spread of Immersive Realities. And while China always moves chaotically, I think that the push of the government is helping its VR companies. HTC launches Vive XR Suite. Learn more.

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HTC Oculus Conference China 416

The Ghost Howls

MAY 24, 2021

In the end, it has not been Apple or Facebook, but Snap to make its first move in the AR glasses space. In an interview with a Chinese magazine, HTC China (Mister) President Alvin Graylin has stated that in his opinion, Facebook may lose at least $100-$200 for each sold Oculus Quest 2 device. Top news of the week. Image by Snap).

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The Ghost Howls

AUGUST 11, 2019

Xiaomi and Oculus are strong partners for the Oculus Go, that is being manufactured by Xiaomi and sold in the west by Oculus and in China by Xiaomi itself, with the name Mi VR. The fact that Xiaomi doesn’t believe in the project anymore, and that in China the device has not sold well are for sure not good news for Oculus.

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Samsung Survey Oculus AR 201

The Ghost Howls

SEPTEMBER 24, 2019

At Tilt Five, we designed a really clever system that only works on tabletop experiences but it has features that are just leaps and bounds above what the big Magic Leap or HoloLens type AR systems are. Let me compare it to virtual reality. We kind of knew it was us that was causing all the interferences (laughs).

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ARVR

JULY 17, 2020

For a good Mixed Reality experience, the degree of immersion is key in making you believe what’s in front of you is the real deal. Devices such as the Magic Leap and the Hololens rely on Waveguide optics. They are known as the XR line of processors and the XR2 currently powers a few smart glasses in other markets such as China.

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TechCrunch VR

APRIL 30, 2019

Apple’s ARKit algorithms wouldn’t work with Google’s ARCore data even if Google gave them access. Same for HoloLens, Magic Leap and all the startups in the space. Europe is leading the way here; China is a whole different story. Apple has always done a great job of this.

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The Ghost Howls

MAY 31, 2019

and “What are the differences with the Mainland China”. What are the differences with Mainland China? From my point of view, Taiwan and Mainland China are very similar and for sure stem from the same cultural background. Taiwan looks to me like a little version of Mainland China, a bit less Chinese and a bit more Western.

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XR for Business Podcast

SEPTEMBER 2, 2019

And what’s really great about it, is that being focused on fashion and beauty gives me a really specific lens, through which I can view technological innovations like augmented reality and virtual reality. I know one thing that I saw was Magic Leap partnered with H&M and… Moshino ? Amanda: I know.

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Augmented Reality Magic Leap Wearables Retail 78

XR for Business Podcast

SEPTEMBER 2, 2019

And what’s really great about it, is that being focused on fashion and beauty gives me a really specific lens, through which I can view technological innovations like augmented reality and virtual reality. I know one thing that I saw was Magic Leap partnered with H&M and… Moshino ? Amanda: I know.

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Augmented Reality Magic Leap Wearables Retail 60

XR for Business Podcast

SEPTEMBER 2, 2019

And what's really great about it, is that being focused on fashion and beauty gives me a really specific lens, through which I can view technological innovations like augmented reality and virtual reality. I know one thing that I saw was Magic Leap partnered with H&M and. Magic Leap, what are we doing?

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Augmented Reality Magic Leap Wearables Retail 60

XR for Business Podcast

JANUARY 17, 2020

They just did a study recently — I’ll have to put it in the show notes — but they did a study of 3,000 youth in the US and China. And in China, the number one job was astronaut. Björn: And also, China used to be the workbench of the world 20 years ago; everybody was proud and rising up to get a good job.

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