The Ghost Howls

JULY 14, 2019

Here you are my recap of the most interesting XR news of the week! Apple has killed its AR glasses project… maybe. If the report were true, this would mean that Apple doesn’t believe in AR anymore and this would be terrible news for all the immersive realities ecosystem. Top news of the week. So, don’t panic.

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The Ghost Howls

NOVEMBER 7, 2022

The collaboration between Microsoft and Samsung is now over. Some months ago, some important magazines leaked that Microsoft might have abandoned the HoloLens project. According to a new leak, Microsoft scrapped the plans for a HoloLens 3, and also the collaboration with Samsung has been brought to an end. Other relevant news.

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Machine Learning Sony Augmented Reality Microsoft 474

XR Today - Mixed Reality tag

JANUARY 24, 2023

Apple Inc has entered talks with roughly six media partner firms to launch a virtual reality (VR) content platform for its upcoming headset, reports revealed on Monday. The partnership aims to integrate the Cupertino-based firm’s Apple TV+ product lineup on the new head-mounted displays (HMDs).

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ARPost

NOVEMBER 4, 2019

Most of the big giant companies in the world are investing heavily in the field of AI. According to CBINSIGHTS , tech giants like Facebook, Amazon, Microsoft, Google, and Apple (FAMGA) have all been acquiring AI startups aggressively in the last decade. Apple leads when compared with other giants in terms of acquisitions made.

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AR Augmented Reality Machine Learning Apple 217

XR Today - Mixed Reality tag

APRIL 8, 2024

Innovators like Apple, Meta, Microsoft, and Varjo have revolutionized the space, showing how flexible, versatile, and powerful mixed reality can be. Specific patterns are emerging as mixed reality surges into the spotlight, promising access to incredible immersive experiences for training, collaboration, and more.

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Trends Haptic Immersion Machine Learning 97

The Ghost Howls

MAY 7, 2022

It will work with PlayStation 5 and offer amazing clarity, next-generation haptics, and for the first time on a consumer device, eye tracking. Render of the possible upcoming Apple device (Image by Antonio DeRosa). Apple is proposing itself to be the next competitor of Meta.

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AR Insider

AUGUST 14, 2019

It includes commentary sourced by Leswing from AR Insider’s research arm, ARtillry Intelligence and permission to re-post. Apple took us on a surreal walk through San Francisco, looking at digital art on an iPhone . — Apple is investing in augmented reality, a technology its CEO has called “big and profound.”.

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XR Today - Mixed Reality tag

APRIL 9, 2024

While vendors have produced countless AR apps, smart glasses, and virtual reality headsets, mixed reality has only just begun stepping into the spotlight. Unfortunately, with so many AR/VR and mixed reality solutions to choose from, it can be challenging to make the right choice for your organization.

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AR Insider

JUNE 22, 2021

As our research arm ARtillery Intelligence quantified in its mobile AR revenue forecast , this early AR modality has reached scale by piggy-backing on a ubiquitous device we all carry. Mobile AR’s quantitative benefits come with qualitative detriments. At the same time, AR glasses aren’t ready for prime time.

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XR Today - Mixed Reality tag

SEPTEMBER 29, 2023

At the same time, major workplace application developers Microsoft debuted its follow-up to Altspace VR and Immersed debuted an MR headset which could rival the biggest names on the market. While the device will contain AR-lite features similar to the previous Ray-Ban immersive product, AI integration is a big focus for Meta.

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The AR Show

JANUARY 16, 2024

Previously Michael spent nearly a decade working with the Microsoft Hololens team. He was a Principle Engineering Lead at Microsoft for a couple of years, left to be the founding partner of Object theTheory, where he and his team worked with enterprises to leverage AR and VR technologies, often in combination with IoT and AI/Machine Learning.

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The Ghost Howls

MAY 1, 2023

According to the CMA: “Microsoft already enjoys a powerful position and head start over other competitors in cloud gaming and this deal would strengthen that advantage giving it the ability to undermine new and innovative competitors.” So I wonder if this suspension could also change Microsoft’s future plans concerning the M-word.

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The Ghost Howls

MAY 10, 2021

Yes, it’s 200 weeks (around 4 years) that I try to inform the community every week about the best AR/VR news, at first just by e-mail, and then also on a special column on my website. In an interview with CNET, Marky-Z (Zuckerberg) has talked about his vision of AR and VR at Facebook. Welcome to my 200TH ROUNDUP! News worth a mention.

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HTC Apple AR Eye Tracking 409

The Ghost Howls

MARCH 21, 2021

The controllers are “tracked by the headset” and this means that the PSVR2 headset will have cameras through which track the controllers , and most probably also the environment around it. Sony promises amazing haptic sensations on the controllers, that should be able to provide “impactful, textured, and nuanced” sensations.

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XR Today - Virtual Reality

JANUARY 1, 2024

Today, there are numerous brands producing lightweight, ergonomic, and infinitely powerful wearable solutions for VR users. So, where should business buyers start their search for the ultimate headset? The brand also has a range of peripherals and accessories, including gloves with haptic feedback capabilities.

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Virtual Reality Samsung Tools Apple 130

The Ghost Howls

FEBRUARY 14, 2022

PSVR 2, Apple XR visor) and games, will be fundamental to understand its evolution and its potential. Probably you all recall the iconic Apple commercial inspired by the book 1984 that helped a lot the company in becoming popular. References to Apple RealityOS have been leaked. Leaks about Apple are intensifying over the weeks.

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Virtual Reality Microsoft Haptic Apple 301

The Ghost Howls

JANUARY 11, 2022

I was afraid that at this CES wouldn’t have been many pieces of news about AR and VR, but actually, we had quite a few interesting ones. This shows that the ecosystem is alive, and notwithstanding the pandemic, there are many XR companies that are pushing the technology forward. OWO Haptic Vest (Image by OWO).

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XR Today - Virtual Reality

JANUARY 12, 2024

While there are undoubtedly plenty of high-cost solutions out there, such as the impending Apple Vision Pro , there are also some more affordable headsets ideal for beginners. For instance, the Meta Quest 3 comes with virtual keyboards and similar tools that are ideal for use with collaboration platforms like Microsoft Teams.

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The Ghost Howls

JULY 21, 2019

The most interesting one regards the correlation between the sense of haptics and the other senses perceived by the human body. When you touch an object in VR, you must feel the related haptics, hear an associated sound and see your virtual fingers touching the objects. More info (Latency in haptic gloves) More info (Tasbi).

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XR Today - Virtual Reality

OCTOBER 10, 2022

Apple, Sony, Microsoft, and countless other vendors in the technology space are now investing heavily on the concept of “spatial audio”. These innovators are discovering how important a multi-sensory experience can be when building immersive interactions for users. The right technology can also improve wellbeing.

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Trends Tools Haptic Hardware 169

The Ghost Howls

FEBRUARY 9, 2020

While with other VR headsets like the Vive Focus Plus it is already possible to do some kind of augmented reality , this is the first standalone headset that can provide both good quality AR and VR on the same device. These are pretty cool, also because the Snapdragon XR 2 is much more powerful than the 835 mounted by the Oculus Quest.

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The Ghost Howls

AUGUST 3, 2020

Some time ago, the most important companies of the XR ecosystem (HTC, Oculus, Microsoft, etc…) joined the Khronos Group to discuss a standard to end the fragmentation of the XR space. Niantic is not building its AR glasses. AI, CGI, and AR will give people and companies automated photo studios. Top news of the week.

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Oculus Eye Tracking Hardware Las Vegas 304

The Ghost Howls

OCTOBER 26, 2020

But Huawei is not only in the VR market: it is also releasing a new version of its AR smartglasses called Huawei EyeWear 2, made in collaboration with the fashion brand Gentle Monster. Facebook and Microsoft publish two interesting research projects for VR. Upload VR) More info (Microsoft’s haptic research).

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HTC Oculus Conference China 409

The Ghost Howls

MARCH 26, 2018

I’ve read a lot of hands-on reviews of the Oculus Go and they are all very positive : you can read for instance the ones of Upload VR , Road To VR and Ars Technica. people walking around), so I don't have an apples-to-apples comparison against Santa Cruz. Can’t wait to buy a Santa Cruz!

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AR Magic Leap Oculus Virtual Reality 164

XR Today - Augmented Reality tag

AUGUST 1, 2022

Over the last two years, metaverse technologies have matured due to investments from firms such as Meta Platforms, Microsoft, Epic Games, and many others. Spatial computing refers to a technology solution that combines virtual and augmented reality (VR/AR) to provide a high level of authenticity. The spatial computing layer.

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Architecture Technology Augmented Reality Microsoft 120

The Ghost Howls

SEPTEMBER 22, 2019

Another week, another roundup of amazing AR/VR news! but I have found some time anyway to read all the news I found about AR and VR and create this summary just for you! Not reading it would be a pity, so go on…. Facebook may be partnering with Luxottica to create consumer AR glasses. Top news of the week. Image by Ray-Ban).

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The Ghost Howls

JANUARY 25, 2021

First of all, I’m glad that Facebook noticed that the community wants guarantees on its privacy regarding AR and VR and so now its executives start caring about it. Furthermore, the comparison with Microsoft doesn’t hold well: Microsoft was a software company that just didn’t have high standards, so it made products with many bugs.

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Road to VR

MAY 24, 2022

It looks like Magic Leap is holding a barn burner of a sale on its first AR headset, Magic Leap 1, as the one-time $2,300 device can now be had for $550. As first reported by GMW3 , Magic Leap appears to be flushing excess stock of the 2018-era AR headset via the Amazon-owned online retailer Woot. . Haptics: LRA Haptic Device.

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Magic Leap AR Denver Haptic 363

The Ghost Howls

APRIL 27, 2020

Then, we all applaud the fact that i t has pivoted to enterprise since the consumer market for AR glasses is simply not there: it is a wise choice. This is good and important, also because some competition in the AR ecosystem is necessary. Long story short, he has spoken a lot about videochats, and we had no info about AR/VR.

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Course Magic Leap AR Oculus 269

The Ghost Howls

JANUARY 10, 2022

So for today’s article, let me focus mainly on the non-CES-related news about AR and VR. CES brought some interesting news about AR and VR. It will be the first consumer headset with eye-tracking and foveated rendering, and also the first one to feature haptics directly on the headset. First impressions from CES are positive.

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Bernard Marr

OCTOBER 31, 2022

While Meta focuses on creating virtual reality environments, companies like Microsoft and Nvidia are developing metaverse environments for collaborating and working on digital projects. Anyone who has been paying attention, however, will have realized that these visions often differ greatly.

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The Ghost Howls

JUNE 27, 2022

It’s good that anyway Zuck didn’t want to hype anyone about these devices and claimed that they are for “the next years”, with some of them even projected for the second part of the decade. The hype around Apple glasses is huge , and everything that gets shared about Apple and XR gets many views. Useless news.

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Apple Ukraine Eye Tracking Groups 322

The Ghost Howls

JANUARY 17, 2022

It’s Monday again, so it’s time for a new roundup of the coolest AR and VR news of the week! It is called Oxymore, and the tickets to enjoy it are free, but limited. The same has happened with Apple, which is now offering bonuses to employees to keep them inside the company. are being very active is acquisitions.

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The Ghost Howls

SEPTEMBER 20, 2021

This one is the last AR/VR news roundup for this summer! We don’t know when these glasses will release and for what price , but the fact that such a big consumer-oriented giant has got interested in glasses is a positive sign that we are on the right (long) road towards the release and adoption of consumer-oriented AR glasses.

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EnterpriseWear

DECEMBER 4, 2018

This year was going to be the year of augmented reality, but by the end of 2018 market analysts were pointing to 2020 or 2021 as the “golden year” of AR. Magic Leap finally dropped to mixed reviews and BrainXchange published its Definitive Guide to Adopting Wearables, AR and VR in Enterprise.

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Magic Leap Training Wearables Immersion 58

Road to VR

JANUARY 23, 2024

There’s going to be a ton of apps available on Vision Pro day one, with more than one million iOS and iPad apps working in compatibility mode on Apple’s first mixed reality headset. That doesn’t mean they’re all AR apps though, but rather they’ve been optimized specifically to work on Vision Pro.

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The Ghost Howls

APRIL 20, 2020

My speech will be about AR and BCI. And if Oculus released the mixed reality feature in the SDK, that would let many developers create many original MR experiences, transforming the Quest in a fully AR/VR headset. I think the battle with Apple has just begun. More info on my talk here: [link]. Top news of the week.

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