XR Today - Augmented Reality tag

JULY 18, 2023

Historically, the way in which brands and marketing teams connect with audiences relies heavily on emerging technology, from the Internet to immersive solutions. Many brands leverage AR today to promote products to customers using interactive branded immersive content for smartphone applications like Instagram.

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AR Insider

AUGUST 30, 2021

The seed round was led by KB Partners and TitletownTech, with participation from Greycroft, Verizon Ventures, Haslam Sports Group, 49ers Enterprises, and SC Holdings, and “additional strategic celebrity investors.”. Ball is a former Amazon strategy executive turned investor.

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The Ghost Howls

JULY 31, 2023

This made sure investors gained some trust for immersive reality startups again, something that will be beneficial for our whole industry. There will be a new launcher, improved graphics, improved in-game camera, production-ready Unity SDK for the creators, improved full-body VR, and much more.

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XR for Business Podcast

AUGUST 25, 2020

Alan recently discussed immersive learning with his partner in life and business, Julie Smithson, on her sister podcast, XR for Learning. In all of my episodes, I talk about the way that we need to change the way that we learn and we teach, to adapt to the immersive technologies that are being implemented in enterprise and business today.

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XR for Business Podcast

AUGUST 25, 2020

Alan recently discussed immersive learning with his partner in life and business, Julie Smithson, on her sister podcast, XR for Learning. In all of my episodes, I talk about the way that we need to change the way that we learn and we teach, to adapt to the immersive technologies that are being implemented in enterprise and business today.

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Education Immersion Technology Course 78

The Ghost Howls

APRIL 16, 2020

Thanks to the WeChat group XR Story I got to know Gianluigi Perrone, a very talented movie director that works a lot with virtual reality , and that also teaches cinema at the Beijing Film Academy. It will be available on Amazon soon. He is Italian like me, but he is living in Beijing, China for 7 years. Why do you think it?

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Filming China Virtual Reality Study 473

XR Today - Mixed Reality tag

AUGUST 8, 2023

This included adopters of the Omniverse such as Amazon, Deutsche Bahn, and others. He explained further, “Amazon is using Omniverse to visualise their warehouse, [a] giant robotic system, to help their workers [and] to simulate their fleet of AMRs. [We We are] creating a digital twin of the [Earth’s climate system].

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The Ghost Howls

MAY 31, 2018

It is one of those places where people look for 3D models , alongside other marketplaces like the Unity Asset Store, Google Poly or Turbosquid. Not to mention how 3D technologies are being adopted and developed by major companies like Google, Facebook, Amazon, and Apple. What are the most bought 3D models?

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Architecture Unity Industry Google 165

XR for Business Podcast

AUGUST 25, 2020

Alan recently discussed immersive learning with his partner in life and business, Julie Smithson, on her sister podcast, XR for Learning. In all of my episodes, I talk about the way that we need to change the way that we learn and we teach, to adapt to the immersive technologies that are being implemented in enterprise and business today.

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Education Immersion Technology Course 60

Upload VR

FEBRUARY 16, 2024

But it feels somewhat claustrophobic for fully immersive content or looking around with passthrough, limits the viewability of your keyboard in productivity scenarios, and makes walking around dangerous because you can't see the ground below. Given this only happens in Unity Full Space apps, I suspect this can be solved in future software.

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AR Insider

OCTOBER 31, 2019

In another scenario, we may see game engines dominant, like Unity or Unreal. But we’d also expect to see the existing edge providers such as Cloudflare, Fastly, Akamai, the big cloud providers like Amazon, Google, Microsoft and a host of open-source tools for automation, deployment, caching, federated learning, serverless computing and so on.

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UploadVR Between Realities podcast

NOVEMBER 15, 2016

A series of announcements from Amazon, Crytek, Epic Games and Unity Technologies showcase an evolution among their respective game engines into VR world creation toolsets. In fact, developers using Unity and SteamVR start effectively standardizing this mixed reality capture method. Palmer Luckey. Amid a bitter U.S.

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Building the Metaverse

JANUARY 18, 2023

When I was a kid, I wanted to build a holodeck — the immersive 3D simulation system from Star Trek, so I started making games, beginning with online multiplayer games for bulletin board systems. Generative AI tools have also helped dungeon masters create imagery to share with their groups. Image from Unreal Engine 5.1

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Robert Scoble

OCTOBER 4, 2019

It isn’t alone, we know of many companies that are spending billions on same, including Microsoft, Google, Amazon, Sony, Magic Leap, Huawei, and others. VR is about immersion. They do NOT do immersion, or, if they do, they don’t do it well. The tech industry is gearing up for a new paradigm shift.

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The Ghost Howls

JANUARY 20, 2021

From time to time, I like to look at the adoption graph of XR shown by John Riccitiello (the CEO of Unity) in 2017 , where you can see that the real acceleration of immersive technologies should start around 2022-2023. Image by Khronos Group). Yes, it’s a lot of time, but these are realistic projections.

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XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. At Magic Leap, Paul recognized the lack of accessible tools for non-game developers that was hindering widespread adoption of immersive and spatial computing technologies. To learn more about Torch, you can visit torch.app.

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XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. At Magic Leap, Paul recognized the lack of accessible tools for non-game developers that was hindering widespread adoption of immersive and spatial computing technologies. To learn more about Torch, you can visit torch.app.

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AR Magic Leap Unity Augmented Reality 78

The Ghost Howls

JANUARY 25, 2022

In 2021 we implemented a hybrid model, and the user can choose if prioritizing the sense of immersion in the game with VR, or its safety and awareness with AR. Yeah, from the names you can read here, you may understand the photo is pretty old (Image by Khronos group). Epic has implemented it, and Unity is doing that too.

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Virtual Reality Eye Tracking Apple Government 495

XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. At Magic Leap, Paul recognized the lack of accessible tools for non-game developers that was hindering widespread adoption of immersive and spatial computing technologies. And it was for me as well; I've been a Unity user forever.

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XR for Business Podcast

JUNE 18, 2019

Prior to Accenture, Rori was Global Head of Digital Strategy and executive vice president at Havas Media Group, where she led and managed strategic planning worldwide, with a focus on digitally-integrated marketing communications and innovation. And we work together to sort of use those technologies within the immersive experience area.

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XR for Business Podcast

JUNE 18, 2019

Prior to Accenture, Rori was Global Head of Digital Strategy and executive vice president at Havas Media Group, where she led and managed strategic planning worldwide, with a focus on digitally-integrated marketing communications and innovation. And we work together to sort of use those technologies within the immersive experience area.

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Robert Scoble

JANUARY 11, 2022

Apple and Unity aren’t going to continue making this mistake, because they have done the kinds of human factor research I have. People regularly tell me they won’t switch from Spotify, even though it has easy-to-demonstrate far shittier music quality than, say, Amazon or Apple Music on my new Sonos system. Over and over.

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Apple Study Augmented Reality Unity 70

The Ghost Howls

DECEMBER 8, 2021

Following my article on the Tundra SteamVR HDK published by Skarredghost earlier this year, I embarked on the development of a new motion controller by launching start-up Immersion Mechanics. Amazon sold me a moulded nylon grip for an AR-15 airsoft rifle… it was time to start work building my first development “Mule”.

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XR for Business Podcast

JANUARY 29, 2020

All these different people who are making these 3D objects in these CAD programs, there’s just something that you can make design decisions lot faster when you’re actually immersed into this space. We’ve got AR platforms being hosted by Amazon, by Facebook, by Snapchat, where you can develop your own AR lenses.

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XR for Business Podcast

AUGUST 12, 2019

You can build in Unity, it’s the same thing. I think that was one of the biggest challenges over the last few years, was… well, put it this way: Amazon has 1.5 billion products for sale on Amazon. They’re a group that consolidates the industry, things like MP4s and stuff like that. Alan: Absolutely.

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Retail Technology AR Augmented Reality 78

XR for Business Podcast

AUGUST 12, 2019

You can build in Unity, it’s the same thing. I think that was one of the biggest challenges over the last few years, was… well, put it this way: Amazon has 1.5 billion products for sale on Amazon. They’re a group that consolidates the industry, things like MP4s and stuff like that. Alan: Absolutely.

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Retail Technology AR Augmented Reality 78

XR for Business Podcast

JANUARY 29, 2020

All these different people who are making these 3D objects in these CAD programs, there's just something that you can make design decisions lot faster when you're actually immersed into this space. We've got AR platforms being hosted by Amazon, by Facebook, by Snapchat, where you can develop your own AR lenses.

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Industry Augmented Reality AR Technology 60

XR for Business Podcast

AUGUST 14, 2019

Michael: And this is why I’ve been working on starting this dojo, or this VR maker space; because the tools for building — there’s VRTK for Unity… there’s just all these tools. Amazon Sumerian. Unity is always my top one. Most definitely. Michael: It would depend on your use case. Is it marketing?

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Tips Training Augmented Reality Exercises 78

XR for Business Podcast

AUGUST 14, 2019

Michael: And this is why I’ve been working on starting this dojo, or this VR maker space; because the tools for building — there’s VRTK for Unity… there’s just all these tools. Amazon Sumerian. Unity is always my top one. Most definitely. Michael: It would depend on your use case. Is it marketing?

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Tips Training Augmented Reality Exercises 78

XR for Business Podcast

AUGUST 5, 2019

They're hiring a Unity developer or a 3D modeller. But at the same time, for those companies that do have that and really want to bring things in-house, what are some of the tools that you're seeing -- besides ARKit, ARCore, and Unity -- that are standing out to you? It's not something that every company will do.

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Augmented Reality Virtual Reality Technology Training 78

XR for Business Podcast

AUGUST 5, 2019

They're hiring a Unity developer or a 3D modeller. But at the same time, for those companies that do have that and really want to bring things in-house, what are some of the tools that you're seeing -- besides ARKit, ARCore, and Unity -- that are standing out to you? It's not something that every company will do.

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Augmented Reality Virtual Reality Technology Training 78

XR for Business Podcast

JANUARY 29, 2020

All these different people who are making these 3D objects in these CAD programs, there’s just something that you can make design decisions lot faster when you’re actually immersed into this space. We’ve got AR platforms being hosted by Amazon, by Facebook, by Snapchat, where you can develop your own AR lenses.

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Industry Augmented Reality AR Technology 60

The Ghost Howls

SEPTEMBER 20, 2020

I always refused to have an Alexa in my house because I know that what I say may randomly be sent to some Amazon offices in India where a person listens to my worlds and checks if the AI has detected well what I’ve said, with a clear violation of my privacy. I’m a developer, where is Unity, where is Visual Studio?

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Oculus AR Data Gaming 545

XR for Business Podcast

AUGUST 14, 2019

Michael: And this is why I've been working on starting this dojo, or this VR maker space; because the tools for building -- there's VRTK for Unity. Amazon Sumerian. Unity is always my top one. As someone who grew up as a game designer and player, I definitely side towards Unity. there's just all these tools.

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Tips Training Augmented Reality Exercises 60

XR for Business Podcast

AUGUST 5, 2019

They're hiring a Unity developer or a 3D modeller. But at the same time, for those companies that do have that and really want to bring things in-house, what are some of the tools that you're seeing -- besides ARKit, ARCore, and Unity -- that are standing out to you? It's not something that every company will do.

Augmented Reality 60

Augmented Reality Virtual Reality Technology Training 60

XR for Business Podcast

AUGUST 5, 2019

They're hiring a Unity developer or a 3D modeller. But at the same time, for those companies that do have that and really want to bring things in-house, what are some of the tools that you're seeing -- besides ARKit, ARCore, and Unity -- that are standing out to you? It's not something that every company will do.

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Augmented Reality Virtual Reality Technology Training 60

XR for Business Podcast

NOVEMBER 18, 2019

If you show up to a– pick your favorite large industrial customer and you show up with a great computer vision SDK and Unity and you say, “listen, we can go build anything.” That is the foundational computer vision SDK that you would use most of the time with Unity. ” They say, “OK, that’s great.”

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