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Who’s Waging the Wearables Wars? Part II: Microsoft

AR Insider

After examining Amazon last week, it’s time to zero in on Microsoft. In addition to standard audio fare like music and phone calls, they’ll integrate natively with Microsoft products like Office. ’ It turns out that its motivations are similar to Amazon’s. Microsoft had a similar fate in smartphone era.

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The Real Reasons For Big Tech Layoffs At Google, Microsoft, Meta, and Amazon

Bernard Marr

Microsoft, which is reported to have laid off around 10,000 employees, practically simultaneously announced that it plans to invest $10 billion in OpenAI, the creators of the viral application ChatGPT. Likewise, Google's parent company Alphabet announced plans to reduce its global headcount by 12,000 – a cut of around six percent.

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AWE EU 2022 Is Headed for Lisbon

ARPost

Later that morning (on a smaller stage), Meta ’s Jasmine Oh will present “Designing for Integrity in VR.” On day two, Meta’s Monica Ares will present “The Future of Learning is ‘Tribrid’: Building an Ecosystem for Learning in the Metaverse.”. Microsoft, Google, the XRA – and That’s Just One Talk. The Usual Suspects.

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Can Wearables Set the Stage for AR Glasses? Part II

AR Insider

That includes Google, Microsoft, Amazon, Snap and others. Starting with Google, it acquired Fitbit to accelerate its lingering WearOS platform by having its own hardware. Speaking of direct consumer touchpoints, Amazon blitzed the wearables market in 2019 as a delivery system for Alexa. Vertically Integrated.

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How Different XR Companies Approach Cloud Services

ARPost

Varjo’s “ Reality Cloud ” allows users to join XR meetings including remotely present coworkers and virtual assets. For example, Magic Leap has had a partnership with Google Cloud for the past year now. Likewise, AutoDesk offers its XR cloud services through a partnership with Amazon. Parents and Partners. Your Forecast: Cloudy.

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XR Talks: AR is All About Location

AR Insider

That could be wayfinding with Google Live View , geospatial gaming experiences from Niantic, or location-specific social AR experiences like Snap’s Local Lenses. We’re featuring the video and takeaways for this week’s XR Talks, starting in Part I with an analyst presentation from AR Insder’s own Mike Boland.

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XR Talks: Defining the AR Cloud, Part II

AR Insider

XR Talks is a series that features the best presentations and educational videos from the XR universe. Google’s Justin Quimby says this is okay as long as there are common languages — again like HTML today. Speaking of which, Pearlman says to watch Amazon’s subtle but potentially impactful moves in spatial computing.

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