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The XR Week Peek (2023.05.15): Google confirms headset with Samsung, Ultraleap teases a new device, and more!

The Ghost Howls

Top news of the week (Image by Google) Google announces important AI and XR news at Google I/O This Google I/O has seen immersive realities back to the menu. But to summarize, the most important XR-related tidbits have been: Google confirmed that is still working with Qualcomm and Samsung to build an XR headset.

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Scammers spoof Amazon Prime Video and trick users into paying fake fees

Mashable VR

The Amazon TV prompt that appeared for the victim in our report. The individual was simply trying to get Amazon Prime Video service to load on their smart TV when they received a prompt about an "Internet Connectivity Problem." Many people input URLs as a search query in Google, which gives scammers their opening.

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Amazon Targets Google, Meta Ad Spending with AR Shopping Update

XR Today - Augmented Reality tag

Amazon has recently introduced several new features for shoppers to find products from their mobile devices using augmented reality (AR) shopping technologies. The additions aim to challenge firms like Google, Pinterest, and others dominating the eCommerce search sector.

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XR Talks: AR is All About Location

AR Insider

That could be wayfinding with Google Live View , geospatial gaming experiences from Niantic, or location-specific social AR experiences like Snap’s Local Lenses. We’re featuring the video and takeaways for this week’s XR Talks, starting in Part I with an analyst presentation from AR Insder’s own Mike Boland.

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Amazon Is Working On ‘A Completely New VR Shopping Experience’

UploadVR Between Realities podcast

Tracking Amazon’s work in VR can be tricky, as the company is famously quiet in response to media inquiries while seemingly being involved in multiple areas. The company is helping to make VR games with its Lumberyard development engine, and appears to be interested in VR video for its streaming service.

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Augmented Reality and Hearables: Where the Two Technologies Meet

ARPost

But AR/VR solutions are not limited to Google Glass, mobile apps for trying on shoes or accessories, and AR-based games. Additionally, engineers train Deep Learning algorithms to accurately detect markers in live video data. Examples of Augmented Reality in Action. Sponsored content. Sponsored by Softeq.

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XR Talks: Defining the AR Cloud, Part II

AR Insider

XR Talks is a series that features the best presentations and educational videos from the XR universe. It includes embedded video, narrative analysis and top takeaways. To celebrate its birthday, Inbar gathered and moderated a panel of leading thinkers at a recent AWE Nite NYC (video below). T he AR cloud has turned three.

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