AR Insider

FEBRUARY 21, 2020

For Apple , it’s all about hardware and making its devices more attractive. For Amazon , it’s selling us stuff. And for Microsoft , it’s enterprise productivity. Starting with Apple, it has several AR balls in the air and is cultivating near and long-term strategies. And it’s off to a good start.

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AR Insider

MARCH 30, 2021

The thought is that devices like Apple Watch and AirPods could condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses. That includes smartwatches and “ hearables ” such as Apple AirPods and its equivalents. Part V: Apple. Trojan Horse.

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AR Insider

NOVEMBER 14, 2019

Apple is already far ahead given the success of Watch and Airpods. Amazon and Microsoft launched wearables lines in the past quarter and smaller players like Bose and Snap are planting seeds for a wearables-heavy future. . The poster child here is Apple. The situation is similar with Microsoft. Its motivation?

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Wearables Trends Hardware Amazon 235

AR Insider

JANUARY 29, 2020

Among tech’s big five — Apple, Google, Amazon, Microsoft and Facebook — all but Facebook have crossed the mark. Apple was first, followed by Microsoft and Amazon (which has since dipped below the mark). Call it the four-comma club — or “quattros comas!” ” in Hanneman-speak.

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AR Amazon Microsoft Data 195

The Ghost Howls

AUGUST 28, 2023

Another leak regarded the release date: an Amazon listing put the availability date of the Quest 3 starting from October, 10th. This week, Microsoft announced that MRTK will migrate to an independent GitHub account and that the project will be supported by a consortium including Microsoft, Magic Leap, and Qualcomm.

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The Ghost Howls

JUNE 26, 2023

After having announced some of the features and the price just before the launch of the Apple Vision Pro, now the company formerly known as Facebook is already working towards the launch of the device. Thanks to Hexa, Amazon can so show the 3D model of the items it is selling , and also provide virtual try-on features.

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Unity Retail Eye Tracking Simulation 295

The Ghost Howls

SEPTEMBER 12, 2023

New leaks on Amazon and MediaMarkt have revealed that probably the headset will be available starting from October, 10th, 2023. I hope to be wrong, of course: maybe Valve has just accelerated to launch its device before Apple may finally release its one. And its latest update, dubbed the “Mixed Reality 2.0

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Motion Capture Ukraine Apple Gaming 343

AR Insider

JANUARY 15, 2021

This is the case with Facebook’s social graph, Google Search, Apple hardware, and Amazon’s “everything store” Demand First. Of course, it’s more complicated and there’s often a slow-moving step function when supply and demand need to ratchet up together. That attracted users which then attracted drivers.

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Google AR Apple Examples 246

The Ghost Howls

OCTOBER 11, 2023

I’m trying to keep expectations in place not because I want to be negative about VR (I’m a strong believer in the tech), but because in the past I’ve already seen that trend of setting unrealistic expectations and then writing “VR is dead” the day after when the market of course haven’t reached those results.

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ARVR

MAY 11, 2022

Moves & Motivations Of course, Google isn’t alone. Apple is similarly planting seeds for geo-local AR including its Geo-Anchors, visual navigation in Apple Maps and its Project Gobi for AR based point-of-sale engagement at retail partners. These are all orbiting parts of Apple’s AR glasses master plan.

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AR Google Apple Construction 182

ARVR

APRIL 5, 2021

The thought is that devices like Apple Watch and AirPods could condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses. That includes smartwatches and “ hearables ” such as Apple AirPods and its equivalents. an ARPU-boosting move that’s classic Apple.

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Wearables AR Strategy Apple 130

AR Insider

APRIL 8, 2020

For example, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration in the near term. After examining Amazon , Microsoft , and Google , it’s time to zero in on Bose. Then there’s Golfshot which provides strategic information to approach the green on a given Golf course.

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Wearables Hardware Exercises AR 286

The Ghost Howls

AUGUST 1, 2020

He has a very interesting working story, having worked for great companies like Microsoft and Fast Company. In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! VR is not only for enterprise.

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Anand Tech

JULY 26, 2023

As demand from Japanese companies alone may not suffice, Rapidus is looking for orders from international corporations like Apple, Google, and Meta. "We partner, and we have begun discussions with some GAFAM [Google, Apple, Facebook, Amazon and Microsoft] corporations," Atsuyoshi Koike, chief executive of Rapidus, told Nikkei. "Specifically,

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XR Today - Mixed Reality tag

JANUARY 30, 2024

Apple, Apple, Apple. The impact of Apple’s headset is predicted by some in the XR industry to bring new eyes and fresh investments towards broader enterprise and consumer AR/VR/MR companies – already, it appears XR firms are taking note of the potential spatial computing trend of 2024.

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The Ghost Howls

JANUARY 25, 2021

Furthermore, the comparison with Microsoft doesn’t hold well: Microsoft was a software company that just didn’t have high standards, so it made products with many bugs. Apple way be working on a VR headset. According to Bloomberg, next year Apple is going to release a VR headset with limited passthrough AR functionalities.

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Apple New Zealand AR Data 408

The Ghost Howls

JULY 24, 2023

But I hope you’ll enjoy this newsletter coming from the world of the undead anyway… Top news of the week (Image by Apple) Apple starts accepting applications for Vision Pro devkits Apple has started accepting applications from interested developers to get a Vision Pro to develop XR experiences.

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The Ghost Howls

APRIL 22, 2023

I was reading Mark Gurman’s latest rumors about the upcoming Apple headset, and I found his article very intriguing. Apple’s products are very popular among content creators (e.g. This is the first Apple keynote I watched hoping for something XR-related. Let me explain to you why. The seamless transition iPhone X.

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The Ghost Howls

MARCH 2, 2020

Of course I’m talking about a potential AR glass, the iGlass , that could so exploit the computational power of the phone without needing a cable to be connected to it. Is this really what Apple wants? (Thanks Robert Scoble for this news!). Image by Microsoft). Developers continue to have fun with Oculus Quest hands tracking!

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Upload VR

JANUARY 18, 2024

Turning Apple Vision Pro's Digital Crown is a bit like tuning your reality. Apple Watch owners will be familiar with the Digital Crown. On Apple Vision Pro, it is a dial on top that jogs you along the spectrum of immersion so quickly it feels like magic. Microsoft formally killed its PC VR platform.

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Bernard Marr

MAY 12, 2023

Research suggests that while there are around 700 billion different variations of products on sale at Amazon, Expedia customers have to pick out what they’re looking for from 1.26 There have, of course, been AI chatbots before; Amazon's Alexa and Apple's Siri both fall into the category.

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Groups Data Amazon Technology 52

The Ghost Howls

JANUARY 22, 2021

Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Didn’t work (Image by Microsoft).

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Augmented Reality Magic Leap AR Apple 473

The Ghost Howls

OCTOBER 4, 2021

Apple Maps are going AR. iOS 15 finally brings AR navigation instructions to Apple Maps , in a way similar to the one that Google is already offering. Even if Apple has not released its glasses yet, it is building a strong AR ecosystem that will be very valuable when its hardware will be out. Some news on content.

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HTC AR Oculus Gaming 288

EON Reality

JULY 30, 2021

Of course, building the knowledge metaverse up to a formidable experience for numerous locations, subjects, and topics isn’t something that EON Reality can do alone. For infrastructure, EON Reality is able to rely on the world’s largest hosting company, Amazon Web Services , to provide a cloud-based backbone.

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Robert Scoble

JANUARY 11, 2022

Apple and Unity aren’t going to continue making this mistake, because they have done the kinds of human factor research I have. Apple even built a fake home to study these different contexts in the home. Apple’s strategists are focusing on this high-engagement computing, I hear from people working on its new products.

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Bernard Marr

JANUARY 4, 2023

Those known to be taking part include Google, Microsoft, LG, Sony, ASUS, Garmin, Panasonic, Nvidia, Intel, Hisense, JBL, and AMD. This is a collaborative smart home device standard backed by more than 500 tech companies, including leaders in the field like Amazon, Google, and Apple.

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Las Vegas Trends Samsung Sony 52

The Ghost Howls

JANUARY 17, 2022

The most bullish of them is, of course, Meta. The news of the week is that Meta is poaching talents from all the other companies : in particular, it has been able to “steal” 100 employees from the HoloLens team in Microsoft. The same has happened with Apple, which is now offering bonuses to employees to keep them inside the company.

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Survey Apple Sony AR 468

EnterpriseWear

DECEMBER 4, 2018

Going into 2019, the industry eagerly awaits HoloLens 2 and Glass Enterprise Edition 2, as rumors swirl around the possibility of AR glasses from Apple and/or Facebook in the near future. Training, of course, was a huge application area, with banks and even restaurants employing XR to recruit and train the next generation of workers.

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The Ghost Howls

MAY 17, 2021

Of course, developers have not to abuse this feature, or it can become annoying in the long run. It looks more colorful and this is great, but of course, I would like to verify its usability. Oculus Quest 2 has disappeared from all Amazon EU websites. Or maybe Amazon and Facebook are negotiating about the revenue share?

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AR Insider

OCTOBER 31, 2019

The incumbents have an advantage with existing mapping such as Google Maps, Earth, Street View, Apple Maps and the Indoor Maps Program, and Bing Maps but there are also significant geographic data players such as Foursquare and OpenStreetMap. Some recent acquisitions include AltspaceVR (Microsoft), and Escher (Niantic).

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XR for Business Podcast

MAY 13, 2019

It’s printed on premium paper and it’s priced high like a textbook at fifty dollars – of course it’s filled with an hour of animation – so it’s not a normal book and it doesn’t adhere to book economics. They’ve already got, you know, in your Apple phone, RF detection is already built in.

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AR Magic Leap Augmented Reality Course 78

XR for Business Podcast

MAY 13, 2019

It’s printed on premium paper and it’s priced high like a textbook at fifty dollars – of course it’s filled with an hour of animation – so it’s not a normal book and it doesn’t adhere to book economics. They’ve already got, you know, in your Apple phone, RF detection is already built in.

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AR Magic Leap Augmented Reality Course 78

The Ghost Howls

JUNE 7, 2021

BUT today is the day of the WWDC, and who knows if Apple will tease something about AR glasses. And also of course I would like to understand what is the expected price: the 3DOF version can be preordered at 599 USD, so I guess the 6DOF one will be at least 799. (Thanks KroyVR for the tip!). May he rest in peace. Image by Basti465).

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The Ghost Howls

MARCH 1, 2021

All the 3 major VR runtimes (Oculus, SteamVR, Microsoft) are now compatible with OpenXR , and this means that on the runtime layer on PC, now OpenXR has been fully integrated. This means that if you develop an experience using OpenXR, you can run it on Oculus, SteamVR, and Microsoft runtimes with no modification.

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The Ghost Howls

MARCH 30, 2020

The same day of the launch of Half-Life: Alyx, Hewlett-Packard has announced its new virtual reality headset, the Reverb G2 , made in collaboration with Microsoft and Valve. The old Reverb was already a great headset, with a 2K per eye resolution that was above all the other headsets on the market (with the exception of Pimax, of course).

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Upload VR

OCTOBER 13, 2022

Of course, platform-building tech giants don’t have a great track record in gaming, with Google’s Stadia effort shutting down, Apple disappointing gamers for decades, and forgettable efforts from Amazon. Meta also renewed partnerships with some key platforms this week.

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The Ghost Howls

JANUARY 20, 2021

Every year since when I entered VR, someone says that “this will be the year of VR” and then of course this never happens. I was afraid that OpenXR could become an abandoned standard like Virtualink, but actually, in 2020 all the major brands have started adopting it , from Valve to Microsoft, not to mention Facebook.

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