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AR Briefs, Episode 70: AR Marketing Best Practices

AR Insider

Among AR sub-segments that we track, AR marketing is one of the most revenue-producing today. But What’s driving it? Who's leading the way? And what are best practices in the AR marketing playbook? This post appeared first on AR Insider.

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You Can Now Play ‘Hellblade 2’ in VR Thanks to This Indispensable Mod

Road to VR

Hellblade: Senua’s Sacrifice (2017) was one of the most visually amazing games to get official VR support, however developers Ninja Theory decided not to go that route with the game’s recently released sequel, Senua’s Saga: Hellblade II (2024). If you have a beefy enough computer though, you can already play it in VR thanks to the ever-handy UEVR mod.

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Cannes Film Festival Gets Spatial

AR Insider

The prestigious Cannes Film Festival is featuring extended reality, XR (VR, AR and other variations of spatial computing), as an official category and competition. We take a look at all the finalists. This post appeared first on AR Insider.

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Brainstorm Grows VR Enterprise in the US

XR Today - Virtual Reality

Brainstorm is expanding its foothold in the US market with the addition of a new office, demo studio, and executive employee in Austin, Texas. Liverpool City uses VR in £100m Baltic Merseyrail Construction Project Breaking New Ground: VIROO’s New Feature Elevates Enterprise Immersive Experiences and Expands Possibilities Within VR CAVEs AR and VR Modernise US DoE Facility The Spain-based real-time 3D graphics and virtual reality solutions provider believes this expansion represents a major miles

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The Future of eLearning in 2022: A Sensitive Eye for Authentic Translation and Localization

Speaker: Chris Paxton McMillin, President of D3 Training Solutions

To avoid awkward and sometimes disastrous learning content, instructional designers must use authentic translation in the right context to get optimal results. For example, even a simple phrase like “got milk” translates to “are you lactating” in Mexico. Can you imagine what a straight translation might do to your course? With over 317 million people in the US and over 6.7 billion potential customers in the world, personalizing training seems logical.

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Windows Volumetric Apps: Microsoft Will Stream Windows Apps With 3D Popouts To Quest Headsets

Upload VR

Microsoft announced Windows Volumetric Apps, a new API for extending 3D elements of PC applications streamed to Meta Quest into 3D space. "We're deepening our partnership with Meta to make Windows a first-class experience on Quest devices. And Windows can take advantage of Quest's unique capabilities to extend Windows apps into 3D space." The new API will act as an extension to Windows applications when streamed to Meta Quest via Microsoft's upcoming Windows app for Quest, which will let you acc

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Meta Would “love” Discord to Support Quest: Another Reason Why It Actually Just Needs Google Play

Road to VR

Meta CTO Andrew ‘Boz’ Bosworth says the company would “love” to have some sort of Discord integration on Quest in the future, pending interest from Discord, that is—once again highlighting the fact that Quest really just needs Google Play. Meta isn’t exactly throwing its weight around to tempt Discord into supporting the Quest platform, although that’s probably equally true for a ton of services currently missing from Meta’s XR app store.

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Liverpool City uses VR in £100m Baltic Merseyrail Construction Project

XR Today - Virtual Reality

The Liverpool City Region Combined Authority recently outlined a plan to introduce the new Liverpool Baltic Merseyrail station, ready for use in 2027. The Metro Mayor Steve Rotheram introduced the project in 2022, aiming to boost public transportation accessibility in the area. The project marks a huge investment in the region. Currently, forecasts estimate the project to cost roughly £100 million.

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LG-Meta Headset Reportedly Delayed To 2027 Due To Differences Between The Companies

Upload VR

Seoul Economic Daily reports LG is delaying the headset it's working on with Meta to 2027. Previous reports from Maeil Business Newspaper and The Korea Economic Daily described this headset as a high-end Quest Pro successor aimed for 2025 at a price around $2000. In February LG and Meta officially confirmed an XR "strategic collaboration", including on "next-gen XR device development", though neither company was more specific on what exactly this will entail.

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Snapchat Resurrects AR Lenses via Google Chrome Extension

XR Today - Augmented Reality tag

Snapchat has introduced ‘Snapchat Camera for Chrome’ that enable users to add AR Lenses to their webcams using a Google Chrome extension. The AR Lenses can then be used for video calls, video recordings, livestreams, and more, with the option to utilise any custom lenses creations as well. The internet tech blog, Engadget, which has been following Snapchat’s AR progress closely is unsurprised by their revival because it says they have “long been ingrained in Snapchat’s identity”.

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How to Train Employees 65% Faster With Virtual Reality

With a rapidly changing economy, Avangrid Renewables looked to virtual reality to develop a standardized form of immersive training in order to onboard and upskill technicians faster than ever before.

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Will Mobile AR Reach $21 Billion by 2028?

AR Insider

Mobile AR is projected to grow to $21.5 billion in 2027 as it piggybacks on 3.6 billion global smartphones. Who's spending what and which revenue subsegments are seeing the most action? Our latest Behind-the-Numbers dives in. This post appeared first on AR Insider.

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‘Warhammer 40K: Space Marine VR’ Experience Revealed with New Teaser, Coming to VR Attractions This Year

Road to VR

The first official Warhammer VR game for out-of-home VR attractions has been fully revealed. And it wouldn’t be a proper Warhammer game without an incredibly long title: Warhammer 40,000: Space Marine VR – Warriors of Avarax. The experience is planned to launch in October at Zero Latency locations worldwide. We knew as of 2022 that a Warhammer 40K experience was in development for VR attraction Zero Latency.

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VITURE Launches Latest XR Glasses ‘VITURE Pro’

XR Today - Virtual Reality

VITURE has released its latest set of XR glasses ‘VITURE Pro’, which it designed to ‘redefine’ the industry. VITURE’s Steps Behind Debuting an XR Consumer Device VITURE Co-Founder on Consumer XR Device Competition Rokid Debut New Smart Glasses for Productivity According to the immersive mobile entertainment company, the VITURE Pro offers high-end gaming and streaming experiences with a 135-inch virtual screen, one of the biggest displays on the market.

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Demeo Is Now Available On Apple Vision Pro In VR

Upload VR

Demeo is out now on Apple Vision Pro, with support for fully immersive VR. If you somehow haven't heard of it, Demeo is a virtual tabletop turn-based RPG for up to four players. As well as supporting VR on Meta Quest, PlayStation VR2, Pico, PC VR, and now Apple Vision Pro, a flatscreen version is also available for PC, PlayStation 5, iPad, and Mac. Quest and Pico players can also choose to play in mixed reality.

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AR/VR Simulations for Sustainable, Regenerative, Circular Cities

Speaker: Nik Gowing, Brenda Laurel, Sheridan Tatsuno, Archie Kasnet, and Bruce Armstrong Taylor

With 191 country signatories to the Paris Climate Agreement now hard at work in the race to zero carbon by 2050, much of the heavy lifting in ecosystem sustainability falls on the shoulders of the world's densely populated urban centers. This conversation considers how today's AI-enabled simulation media, such as AR/VR, can be effectively applied to accelerate learning, understanding, training, and solutions-modeling to sustainability planning and design.

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7 Essential Open-Source Generative AI Models Available Today

Bernard Marr

There are many reasons that businesses may want to choose open-source over proprietary tools when getting started with generative AI. This could be because of cost, opportunities for customization and optimization, transparency or simply the support that’s offered by the community. There are disadvantages too, of course, and I cover the pros and cons of each option more fully in this article.

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Can AR Boost Business Valuations?

AR Insider

AR has a growing list of benefits for consumers and businesses. But can AR products held by a given company boost its valuation, especially when it matters in the midst of M&A cycles? This post appeared first on AR Insider.

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Microsoft and Meta to ‘deepen partnership’ with ‘Windows Volumetric Apps’ on Quest

Road to VR

At Microsoft’s Build developer conference the company announced it was bringing Windows Volumetric apps to Quest, which Microsoft calls a way to “extend Windows apps into 3D space.” Pavan Davuluri, head of Windows and Devices at Microsoft, announced on stage at Build the company was “deepening [its] partnership with Meta to make Windows a first class experience on Quest devices.” Microsoft says it’s aiming to transform workflows by bringing Windows 365 and local PC connec

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Has LG Shut Down its Meta Partnership?

XR Today - Virtual Reality

Recently, reports from South Korea have cast doubt on the current technology partnership between Meta and LG Electronics. Following a fruitful start, the publication Korea JoongAng Daily reports that the alliance is slowing down, putting the development of Meta and LG’s new competitive XR headset on hold. According to the report, the duo is struggling to gain momentum due to the lack of available XR content and a slow maturation pace of related XR technology developments.

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Are You Still Watching? How to Create Engaging Presentations for Virtual Learning

Speaker: Richard Goring, Director at BrightCarbon

Remote meetings are here to stay - and many are BORING. If you are trying to engage your learners (or any audience), compelling content is critical. But trying to create stimulating content with the same tools you’ve always had is hard, right? Thankfully, wrong! Terrific tools in PowerPoint along with visual assets help you create the kind of dynamic content you need to capture your remote audience’s attention, with functions that allow for interactive sequences and navigation.

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Everything We've Heard About The Upcoming Cheaper Version Of Quest 3

Upload VR

There's strong evidence that Meta is preparing to release a cheaper alternative to Quest 3 to replace Quest 2 in its lineup. Here's why we're almost certain this is happening, and everything we've heard so far about the upcoming headset, rumored to be called Quest 3 Lite or Quest 3S. Quest 2 Is On The Way Out, And Meta Needs A Direct Replacement Quest 2 launched at $100 lower than the original Oculus Quest, so Meta discontinued it immediately.

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Scale AI Raises A Billion, New AI Startup H, $220 Million, Suno AI, $125 Million

Charlie Fink

ScarJo says heck no to OpenAI as billions flow into new AI companies. Big money is making big bets on AI's disruptive potential.

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Spatial Beats: Big Bucks for AI, and ScarJo Says Heck No

AR Insider

Massive funding rounds continue for AI, ScarJo slaps down OpenAI, and Microsoft gets volumetric. We have these items from the XR and AI realms through the eyes of Charlie Fink. This post appeared first on AR Insider.

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‘Swordsman’ Studio Secures $2.5M to Create New Free-to-Play VR Combat Game

Road to VR

Sinn Studio, the Toronto-based indie behind VR sword-fighting game Swordsman (2020), has secured $2.5 million in a funding round, which is slated to propel the studio as it develops a new free-to-play combat game for VR. The funding round was led by Hartmann Capital, and includes participation by Boost VC, Republic, Alumni Ventures, Mana Ventures, MetaVision, and angel investors including Chris Ye of Uken Games.

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Who C.A.R.E.S.!? How Learning Got Its Bad Rap & What We Can Do About It

Speaker: Treion Muller, Chief Strategy Officer at ELB Learning

Since when has learning and development (L&D) become such a negative experience with its intended learners? Could it be because learners have been conditioned by very poor learning experiences over the past two decades, combined with the kinks of technological innovation? Or is it because learning has typically been designed as a one-size-fits-all solution, despite the fact that humans are not clones?

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Stanford Designs ‘Breakthrough’ Lightweight VR Headset

XR Today - Virtual Reality

Stanford University has designed a lightweight virtual reality (VR) headset that could mark the end of users complaining about comfort levels. Will these High-End VR Headsets Shift the Market? First Look at Meta’s New Smart Glasses Design VR/AR Headsets and Smart Glasses: What’s the Difference? The latest VR headset design uses both metasurface waveguides and AI-powered holography to create immersive experiences right in front of our eyes.

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LG Unveils 4K Micro-OLED Display For "Next Generation" Headsets That Supports Eliminating Motion Blur

Upload VR

At SID Display Week 2024 LG Display unveiled a micro-OLED display with "4K" resolution and 10,000 nit brightness. Micro-OLED displays are manufactured with a very different process to regular OLED, and offer much higher pixel density than any existing production-ready display technology. This enables ultra high resolution headsets with relatively slim designs - and of course OLED's signature infinite contrast.

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Revealing the Secrets of Effective Solution Architecture

Program Ace

Learn the key principles and components of solution architecture to boost your business performance and ensure technology aligns with strategic goals.

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Reality Bytes: TikTok, OpenAI & Airbus

AR Insider

This week on Reality Bytes, we discuss OpenAI's Scarlett Johansson-cloning "Sky" voice, TikTok enhances search, and Airbus unveils a billionaire's fantasy. This post appeared first on AR Insider.

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The Key to Getting the Best Out of Video-Based Practice & Coaching

Speaker: Micah Eppler, Account Executive for Rehearsal of eLearning Brothers

Did you know that companies such as Paychex, 3M, and Honeywell are getting better results by incorporating video-based practice and coaching within their L&D strategy? From sales pitches to soft skills, learners are becoming top performers by applying and validating knowledge transfer using the unique benefits of video. Whether used as a stand-alone application or integrated with a learning platform, video-based practice and coaching platforms give learners the ultimate opportunity to repeatedly