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Apple CEO Tim Cook: AR Is “Critically Important” For The Company’s Future

VRScout

Augmented reality will forever change the way we communicate says the Apple CEO. According to a recent report by Apple research expert Ming-Chi Kuo , Apple will be launching a mixed reality headset later this year, followed by a dedicated AR headset in 2025 and AR contact lenses in 2030. Image Credit: Apple.

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The XR Week Peek (2022.07.18): Magic Leap 2 price revealed, new rumors about Apple, and more!

The Ghost Howls

Apple to launch a second “more affordable” headset in 2025. Since the rumors about the upcoming Apple headset were not enough, the famous Apple analyst Ming-Chi Kuo has thought well to release rumors about the next-generation headset. Other relevant news. Image from the web). Anyway, we’ll see… these are all speculations.

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Qualcomm Will Reveal A High-End XR Chip Early Next Year, Reportedly For Apple Vision Pro Competitors

Upload VR

Qualcomm is seemingly planning to reveal a new XR chipset early next year that could be for Apple Vision Pro competitors. The article is in Korean, but all popular machine translation tools show Electronic Times quoting Swart as saying Qualcomm plans to unveil a next-generation XR chip in the first quarter of 2024.

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Big XR News from Meta, HaptX, Siemens, and Apple

XR Today - Mixed Reality tag

With Q1 reports incoming, XR firms are reflecting on success and failure to achieve a market lead by 2025. Meta’s open approach contrasts Apple’s walled garden ecosystem, which supports its spatial computing vision. Apple WWDC ’24 to be an XR Showcase? Apple has not yet confirmed any Vision Pro-related news for WWDC.

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The XR Week Peek (2024.02.27): Meta reported to release Quest Pro 2 in 2025, Apple Vision Pro affected by the crackgate, and more!

The Ghost Howls

The hype for the Apple Pro is starting to deflate and it is possible to see that from some cues: for instance, there are more critics of the headset and fewer articles are talking about it. The release of this headset is expected for the first half of 2025. It’s still the gadget of the moment, but a bit less shiny than before.

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Big XR News From Microsoft, US Army, Apple, Pico

XR Today - Augmented Reality tag

Meanwhile, headset enthusiasts are awaiting Apple’s debut in the headset market. The firm’s efforts may halt as Apple drops a technology partner, switching to a fresh partner. Microsoft Introduces Dynamics 365 XR Guides Microsoft announced on April 5 that it would add Dynamics 365 Guides XR tools to HoloLens 2.

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Apple Reportedly Delays MR Headset ahead of WWDC

XR Today - Mixed Reality tag

Apple will likely announce its anticipated mixed reality (MR) device in the spring of this year, ahead of the Worldwide Developers Conference (WWDC) in June, reports show. Power On: Apple is planning to debut the Reality Pro mixed-reality headset this spring, ahead of WWDC, and ship it later in the year. Apple’s Augmented Retail.

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